Web analytics defined

June 15, 2007

While reading Avinash Kaushik‘s new book “Web Analytics – An Hour A Day“, I was pleased to note that Avinash references the Web Analytics Association‘s proposed definition for our industry, which I think others might find of value as well:

“Web analytics is the objective tracking, collection, measurement, reporting, and analysis of quantitative Internet data to optimize websites and web marketing initiatives.”

Thank You For Visiting Marcom 2007

June 7, 2007

“Measure for Measure – An Internet Comedy of [T]errors: Internet Performance Measurement“, our presentation from June 7, is available for download in PDF format.

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