Mobile Marketing: Ten Ways to Make an Impact
November 5, 2010
Zone5ive, OCRI‘s technology speaker series, has announced session details for the upcoming Wednesday November 10, 2010, event entitled:
10 Ways to Make an Impact with Mobile Marketing
Rob Woodbridge from Untether.tv will be speaking about using mobile marketing to help businesses grow. Right now.
Session details from the folks at Zone5ive:
“Whether your business is high tech, low tech, consulting or selling ice cream, your marketing plan should include mobile. Never has it been easier or cheaper to extend your brand and measure its impact through the most personal of all impersonal items, the thing we both covet and hate but won’t leave at home: the cell phone.
Do you want to know what is beyond Foursquare? Interested in learning about context-driven commerce? What about predictive analytics or the latest location-based marketing services? Come and discover tactical ways in which you can begin to embed mobile into your marketing execution.
What do you want to know about how to leverage mobile marketing in your industry? Submit your questions now to rwoodbridge@gmail.com or via Twitter using hashtag #zone5ive.”
Date: Wednesday November 10, 2010
Time: 11:45 a.m. to 12:30 p.m. for Registration/Networking/Light Lunch, 12:30 p.m. to 1:30 p.m. – Presentation
Location: Brookstreet Hotel, 2nd Level, 525 Legget Drive, Ottawa, Ontario, K2K 2W2
Complimentary underground parking (3 hour limit)
Costs:
Early Registration (received by OCRI no later than 5:00 p.m. on Tuesday November 9, 2010)
$40.00 – OCRI members (plus 13% HST)
$65.00 – Non-members (plus 13% HST)
$15.00 – Students (plus 13% HST)
Students must register via fax or via email
Late / On-Site Registration
$50.00 – OCRI members (plus 13% HST)
$75.00 – Non-members (plus 13% HST)
$25.00 – Students (plus 13% HST)
Students must register via fax or via email
Call for Speakers – eMetrics Toronto April 2011
November 4, 2010
Calling all Ottawa companies, organizations and associations – we need you! Toronto’s eMetrics Marketing Optimization Summit is on the hunt for speakers for the April 26-29, 2011 summit to be held at the Sheraton Centre Toronto Hotel.
The speaker submission deadline is December 12th, 2010.
In particular, eMetrics is looking for stories that tell the ” how-to and how-much, about the challenges you overcame, the experiments that failed, how you won a budget increase for online marketing because your ROI rocks! And, how you are evangelizing online marketing analytics and experimentation in your organization.”
In other words, open your measurement kimono! Consider sharing the good, the bad and the ugly from your recent analytics learnings. Why would we ask such a thing? Simply because it works – eMetrics is about receiving golden nuggets of learning from fellows and friends in our burgeoning analytics industry. Having attended three eMetrics summits myself, I can tell you the best presentations were those where practitioners described the particular digital measurement problem they tried to solve and explained the results. No holds barred.
Memorable speakers for myself include Breanna Wigle, who proposed an “RFF Score” (Recency+Frequency+Number of Facebook Friends) as a methodology for social network analysis for Military.com. Then there was Alain Tremblay from Bell Interactive who walked us through identified points of failure in a shopping cart, and explained how qualitative data analysis pointed them towards solutions. Wonderfully concrete. Or the always charming Vicky Brock who delivered a great case study on understanding visitor behaviour when you don’t sell online. She described specific content improvement actions that could be taken based on her analysis of a university’s onsite search engine data. Great stuff.
I’m hoping that Ottawa folks will consider submitting a speaker proposal – whether it be for an analytics or a social marketing outreach campaign within a federal government department, or a search marketing program at a private sector company, or a social media membership recruitment effort from an association. I know you’re out there, fellow Ottawans – let’s make sure we let the rest of Canada know it!
Please contact me if you have any questions about the event or to discuss ideas or topics you are considering. To help you brainstorm, the 2011 eMetrics content focus includes the following topics:
- Digital Management
- Media Analytics: Cross Media, Cross Platform
- Site Optimization and Usability
- Campaigns and Acquisition Optimization
- Social Mobile Marketing Metrics
Good luck!
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