Digital Maturity

All posts tagged Digital Maturity

Digital Strategy Conference: Our Journey Comes to a Close

by Kelly Kubrick on August 31, 2015

Thank you for participating in Digital Strategy Conference

Although Digital Strategy Conferences are no longer being produced, we invite you to continue learning how to increase your organizations’ level of digital maturity using the dStrategy Digital Maturity Model.

In 2013, the journey began with a model and framework for understanding the six key dimensions of digital maturity.

The goal of Digital Strategy Conference was to provide inspiring examples of digital strategy; while the goal of our Mapping Digital Maturity workshop was to provide a process for establishing your organizations’ level of digital maturity by giving you benchmarks from industry.

We met those goals and so did you.

Since then, hundreds of organizations and over 1,000 attendees from across sector and industry have helped their organizations increase competitive advantage and/or succeed in delivering on its mission.

Who Attended:

Senior directors and managers from across the organization responsible for planning, managing or integrating digital initiatives, along with their digital team.

Successful digital initiatives are due to the effort of high functioning teams, therefore, we encourage a team approach to your conference education.

Today’s opportunities for business improvement using digital processes and technologies extend across the organization. In addition to sales, marketing and communications, Digital Strategy Conference informs and educates those responsible for internal communications, social business and workforce management.

What you learned:

  • Digital strategy definition and models
  • How to assess digital maturity
  • Data strategy fundamentals
  • Performance measurement and digital analytics essentials
  • Content Strategy – content, technology and experience
  • Paid, Owned and Earned Media – the pillars of digital marketing
  • Case studies and applied learning from peers and colleagues

Thank you all

Today, our journey comes to a close. We thank to the entire #dstrategy community for its contribution, enthusiasm and support since we first proposed Digital Strategy Conference.

We wish you all the best and much success on your future initiatives.

Andrea Hadley and Kelly Kubrick, Co-founders, Digital Strategy Conference and Workshops

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Kelly KubrickDigital Strategy Conference: Our Journey Comes to a Close

Mapping Digital Maturity travels west to Vancouver

by Kelly Kubrick on October 24, 2014

Now that we can share the dates of our next Digital Strategy Conference – May 12-14, 2015 at UBC Robson Square in Vancouver – we are also pleased to announce that we’ll be offering our Mapping Digital Maturity Workshop immediately before the conference kicks off, on Monday May 11th, 2015.

Mapping Digital Maturity Workshop

As instructor of the Mapping Digital Maturity workshop and Conference Chair, I will teach attendees how to assess their organization’s digital capabilities, and their current level of readiness in anticipation of rigors of implementing a digital strategy.

Over the course of the day, workshop attendees will create a strategic road map to digital success. Literally. I will show you how to map your organization’s maturity so that you end up with a visual of your digital strengths and opportunities.

As co-author of the dStrategy Digital Maturity Model, a business planning tool we’ll use throughout the day, I will also share benchmarks and insights from the dStrategy Digital Maturity Benchmark Survey so that you can bring the information back to your colleagues and management teams.

We first offered the workshop at Digital Strategy Conference Ottawa earlier this month. Some of their comments to whet your appetite for the next Mapping Digital Maturity Workshop:

  • “Extremely helpful in getting a clearer perspective on our organization’s challenges and opportunities”
  • “Useful for articulating to management where our focus needs to be”
  • “Loved how discussions were used as learning”
  • “I recommended that other members of my team attend”
  • “Enabled us to benchmark with other institutions and gave us practical tools”

If you have not participated in this year’s dStrategy Digital Maturity Benchmark Survey, we welcome your insights. The survey takes about 15 minutes to complete. I look forward to seeing you all in Vancouver in May!

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Kelly KubrickMapping Digital Maturity travels west to Vancouver

Announcing two new workshops: Digital Maturity and Content Strategy

by Kelly Kubrick on June 24, 2014

Originally published on the Digital Strategy Conference blog; republished with permission from dStrategy Media.

For this year’s Digital Strategy Conference Ottawa, September 30-October 2, 2014 at Carleton University, we are pleased to announce the launch of two new workshops. Both will be held on Day 3, Friday Oct 2nd, 2014 – which means you may have a tough choice in front of you!

Mapping Digital Maturity Workshop

In my dual role as Conference Chair and instructor of the workshop I will teach workshop attendees about digital maturity – what it is and how it applies to the development of digital strategy.Mapping Digital Maturity workshop, I look forward to showing workshop attendees how to assess their organization's digital maturity. Our first step will be rate your organization’s capabilities and level of readiness across the Six Dimensions of Digital Maturity Workshop

We’ll use a business planning tool – the dStrategy Digital Maturity Model – to show you how to assess your organization’s digital maturity or your organization’s digital capabilities and level of readiness for implementation.

In May 2013, I was fortunate to have the chance to outline the concept of digital maturity during a podcast with The Voice from IABC Ottawa. You’ll get the rundown in a mere 15 minutes by listening to the episode on Player FM.

During the workshop, I will share detailed findings from our dStrategy Digital Maturity Benchmark Survey. If you have not participated, we welcome your insights – this year’s Digital Maturity Benchmark survey should take about 15 minutes to complete.

Additional details about the Digital Maturity Workshop are available at the Digital Strategy Conference website.

The Nuts & Bolts of Digital Content Strategy

If your organization is grappling with content strategy, have we got a treat for you! Joe Gollner is one of the world’s leading Content Strategists who just happens to call Ottawa (truth be told, he’s a Manotick man) home. In addition to leading workshops and educating managers and directors about the essentials of content strategy, Joe is the Managing Director of Gnostyx Research, an Ottawa-based consultancy and integrator specializing in content strategy and solutions.

Joe Gollner, Content Strategy Workshop Instructor

Join Joe’s workshop on October 2nd as he shows you how to define and execute a content strategy for your organization. At the end of the day, you will not only understand how content fits within the framework for your digital strategy, you’ll leave with several tools including a content strategy evaluation and planning framework that you can tailor to use within your organization.

Attend the conference and you’ll have two opportunities to learn from Joe. First on Sept 30th where he’ll share details of a Federal Government case study, or on Oct 2nd for his full-day workshop.

Looking forward to seeing everyone in September!

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Kelly KubrickAnnouncing two new workshops: Digital Maturity and Content Strategy

Six Dimensions of Digital Maturity – Introductory Review

by Kelly Kubrick on April 29, 2014

Originally published on the Digital Strategy Conference blog; republished with permission from dStrategy Media. Author: Jeremy Whittingstall – Professional communicator with a penchant for filmmaking on the side. Masters Degree. Accredited Business Communicator. Husband. Dad.

Take a deep breath, here is the Digital Maturity Model™ from 10,000 ft

The Digital maturity Model exist to give perspective on your current state and prepare you for moving forward. In 2013, Andrea Hadley and Kelly Kubrick introduced the dStrategy Digital Maturity Model™ and over the past year have conducted research that suggests the point in which an organization graduates from one level of maturity to the next. When you understand how the dimensions of digital maturity are measured, you’ll be better positioned to rate where your organization stands today and how to anticipate the next curve in the road.

Let’s dive in!

What is Digital Strategy?

Digital strategy is the process of identifying, articulating and executing on digital opportunities that will increase your organization’s competitive advantage.

So – if digital strategy is a process, remember that a process presumes a progression – from an initial starting point, to the approach of and overtaking of milestones to destinations both identified and unknown.

However, most of us need something far more concrete to take those first steps into digital. A practical and efficient way to do this is to take advantage of established planning tools, such as a maturity models. “Maturity Models” are a tried and tested planning tool and can be found across industries and topics.

Maturity Model = Planning Tool

“Maturity” relates to the degree of formality and optimization of processes. Think about a process in your organization, complex or simple:

  1. Opening a new store
  2. Publishing a web page or email newsletter issue
  3. Producing a conference

As a planning tool, maturity models can be used to help you improve these processes by assessing your approach to them today. As with other maturity models, the Digital Maturity Model™ is also a business planning tool. It is intended to help your organization assess and improve its digital processes.

The Six Dimensions of Digital Maturity

Think of these as the resources and capabilities your organization must have in place in order to identify, articulate and execute on digital opportunities.

  1. Human Resources
  2. Technology Resources
  3. Data Strategy
  4. Content Strategy
  5. Channel Strategy
  6. Social Business Strategy

Ratings of Digital Maturity

The second key component in the Digital Maturity Model™ is the rating scale. The model contains assessment criteria you can use to rate your organization’s current approach to each dimension.

Image of dStrategy Digital Maturity Model™

dStrategy Digital Maturity Model™

Breaking down the dimensions

Human Resources

The first dimension of digital maturity is Human Resources. Think of your people in three different groups:

  1. People currently working with digital technology and process.
  2. Senior management / C-suite looking at threats and opportunities resulting from digital, and the impact of digital on the organization’s business model
  3. People who are not using digital technologies, processes or media who could be; finding increased efficiencies

Now, think about your organization’s approach to its people working on digital:

  1. Who are they and what level are they at?
  2. Is digital their primary responsibility or is it an ‘off the corner of their desk’ prioritization?
  3. What kind of organizational support is provided?
  4. Do they work alone or as part of a larger team?
  5. Do they report to management that has digital training and or expertise?
  6. If part of a team, is the team predominantly working on digital or non-digital initiatives?
  7. What kind of training – in digital – is provided to those resources?
Technology Resources

The second dimension of digital maturity addresses your organization’s approach to the technology resources your organization uses to implement its digital initiatives. Think about your organization:

  1. Which technologies have you invested into support your digital initiatives?
  2. How are those technologies used / supported?
  3. Are the technologies used by individuals? By teams? Or across the organization?
  4. What policies and procedures do you have in place to govern the use of the technologies?

We’ve identified four core technology categories:

  1. Content management systems
  2. Analytics
  3. Channel management
  4. Social business
Data Strategy

Data strategy reflects all the ways you capture, store, manage and use information. What do we mean by data? Your data sources might include:

  1. Email marketing, Social media and/or campaign data from ad networks or paid search
  2. Market Research data from surveys, focus groups or usability testing
  3. Sales, prospecting or lead nurturing data; or CRM data; ecommerce data
  4. Call center data from call logs, interactive voice response (IVR)
  5. Web analytics data from tools such as Adobe Analytics or Google Analytics
  6. Data from Content Management System or social business tools

In our “digital” world, it is a key dimension of our digital strategy. Data is the output of the implementation of our digital initiatives and it is what’s driving continuous improvement processes (or optimization); as well as increased accountability and the opportunity for making more informed business decisions.

Content Strategy

This section relates to your organization’s approach to content. content strategy is a comprehensive process that builds a framework to create, manage, deliver, share and archive or renew content in reliable ways. Remember, your content assets could include:

  1. Sales / advertising collateral
  2. Product support and / or customer service content
  3. User generated content such as reviews, testimonials, customer service tickets.
Channel Strategy

Our model assumes three potential channels you may be leveraging:

  1. Marketing/Communications channels
  2. Transaction enabling channels
  3. Distribution channels

You’ll notice that “mobile” is not a channel – instead, our model assumes your digital channel interactions regardless of the customers use of desktop web vs mobile environments.

Social Business Strategy

“Social business” is an emerging term with a three pronged approach. It presumes an intent to interact and collaborate:

  1. With your community (Requires a foundation in social media)
  2. Between your employees (Requires the culture and technology to support a collaborative work environment)
  3. Between your customers (Requires infrastructure to support their efforts)

The Social Business Dimension speaks to the organization’s approach to interaction and collaboration with all three audiences.

So that’s it! The Digital Maturity Model from 10,000 ft. Over the next three days we will be going into granular detail on what each dimension means and how to map it for your company. Stay tuned!

kellykubrick_100

Kelly Kubrick, President, Online Authority / Partner, dStrategy Media

andreahadley_100

Andrea Hadley, Conference Chair, Digital Strategy Conference Vancouver

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Kelly KubrickSix Dimensions of Digital Maturity – Introductory Review

How mature are we, digitally?

by Kelly Kubrick on February 3, 2014

Originally published on the Digital Strategy Conference blog; republished with permission from dStrategy Media. Post updated with availability of subsequent Benchmark surveys.

Share your digital experience

Consider participating in our digital evolution by completing the dStrategy Digital Maturity Benchmark Survey online.

When we first formed dStrategy Media to launch Digital Strategy Conference, we kicked off the Vancouver and Ottawa events by introducing the dStrategy Digital Maturity Model™. Not only did the audience confirm the tremendous value that our digital maturity model provides, they promptly asked, “what’s next?”

Benchmark our industry’s digital processes

Both in answer to that question, and to help our digital strategy community plan for the coming year, we are fielding a research study. Our findings, along with a review of the Six Dimensions of Digital Maturity, will be delivered at the next Mapping Digital Maturity Workshop.

We welcome your participation by completing the dStrategy Digital Maturity Benchmark Survey online.

How does your organization compare?

Interested in learning more? Consider our Mapping Digital Maturity corporate training – a practical, hands-on day of learning help your organization create its road map for digital success.

To learn more about the Digital Maturity model, research or workshop, contact Kelly Kubrick.

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Kelly KubrickHow mature are we, digitally?

Establishing Digital Maturity

by Kelly Kubrick on June 3, 2013

First published on the Digital Strategy Conference blog by Arianne Mulaire. Arianne is a co-founder of Reachology, an Ottawa-based digital marketing firm. As managing partner, she creates and manages online presences for organizations both large and small, private and public. Follow her on twitter @amulaire.

Session Presented by:

Kelly Kubrick, Partner and co-Founder, Digital Strategy Conference and President, Online Authority   – @KellyKubrick
Andrea Hadley, Partner and co-Founder, Digital Strategy Conference  –  @AndreaHadley

Maturity models exist to give perspective on your current state and prepare you for moving forward. You will learn how to assess your organization’s level of maturity with respect to digital, and the degree of formality and optimization of processes currently in place.

Understanding your organization’s digital maturity provides an effective approach toward improving related processes. We’ll help you recognize key signposts to help with your planning so you’ll understand where you stand today and how to anticipate the next curve in the road.”


This is to help you planning your digital strategy by first determining the digital maturity of your organization.

The maturity model is a traditional tool that has been reformatted to reflect the digital world.

This is a process where you move from milestone to milestone.

The dimensions for digital maturity are:

  • human resources
  • technology resources
  • data strategy
  • content strategy
  • channel strategy
  • social business strategy

These are the dimensions that should be considered and rated individually. From level 0 to level 3 (none, low, medium, and high).

Over the next three days you will be able to assess where your organization is and how to move it forward.

As you map your organizational readiness, you will see how it maps out. There are no right answers. All organizations map differently. The goal is to have a balanced maturity level through all dimensions.

Use the summary of indicators, dimensions and ratings to define where your organization is.

Human resources

Level 0 – There is no presence.

Low – Very limited resources and not supported by training.

Medium – Teams are forming around digital (internal or external), limited support, some expertise by leads, management has no training. Still have to sell digital to the organization.

High – Resources are embedded in cross functional teams, digital specialists are on staff, ongoing training including industry certification, resources are supported, management has understanding or expertise.

Technology resources

Technologies necessary: marketing and communications, collaboration tools, customer relationship management tool, analytics to measure

Level 0 – There is no presence, no investment in technologies necessary.

Low – Little bit of everything, everyone in different directions, using different tools, it’s like “herding of cats.”

Medium – More organization, uniformity in training, can manage complex processes, some departments are looking to participate, it is a dedicate line item – budget.

High – Everything is talking to one another, you use the systems and help them talk to one another,  you have the people that are part of the system, in the center of it.

Data strategy

Data strategy: reflects all the ways you capture, store, manage and use information. How you use data is key to your success.

Level 0 – Information is in cabinets, there is no digital data.

Low – Online and offline data, but still in silos, decision velocity is quarterly or annually, you are therefore using old data, there are data gaps and denial of the risk (lack of governance) of not having digital data.

Medium – Value the data, use the data in some strategic ways to optimize/improve, tools are implemented, decision velocity is daily or weekly, act on the data regularly, nothing is automated, governance is planned and initiated.

High – Data is an asset, decision velocity is now realtime, can take advantage of data, automated, secured, formal risk management plan.

Content strategy

The term is starting to come up more frequently.  It’s a comprehensive process that builds a framework to create, manage, deliver, share and archive or renew content in reliable ways.

Looking at: inventory and formats, location and storage, development process, publishing process, performance measurement and evaluation as well as archiving process.

Level 0 – Developing content for single use.

Low – Digital format is now starting to appear, not consistent, silos of production within the process, awareness of repurposing through different formats, content is becoming available digitally, but not online.

Medium – Source content is now consistent, centralized production, multiple digital formats, starting to allow user generated content (e.g. comments), content is available on the network, objectives are set and evaluation is now ongoing rather than once a year.

High – Adaptive content (format free, device independent, transformable and in an automated fashion).

Channel strategy
Three categories :
  • Marketing – paid, owned
  • Transaction enabling – financial/e-commerce, application forms, voting online, lead generations
  • Digital distribution – OEM, direct, partner and affiliate
Level 0 – No digital communications, no use of transaction enabling or distribution.

Low – Pieces are in play, but not aligned with business objectives, vertical siloes, ad hoc.

Medium – Multichannel marketing, objectives are validated, planning and funding are in place, a need for governance is articulated.

High – Multichannel strategy, regular evaluation, governance established.

Social business strategy

“Ways social media tools and practices are being adopted within organizations to support both internal employee collaboration and external customer engagement.”
– Dion Hinchcliffe and Peter Kim, Designing a Social Business (recommended reading)
  • External – YouTube, Facebook, Twitter, LinkedIn, etc.
  • Reviews and ratings
  • Internal applications for employees and suppliers

Level 0 – No use of any customer facing application, low awareness of social business.

Low – Silos of social activity, fragmented, ad hoc representation, an employee is becoming the defacto social media person, sporadic usage.

Medium – Awareness across the organization that social media can be used above marketing and communications, understanding of value, key performance indicators, cross usage.

High – Customers help you, social media and collaboration is both internal and external, social media is no longer only a marketing tool.

 

 

References:

  1. “Social Business By Design” · Dachis Group · June 3, 2013 · www.socialbusinessbydesign.com
  2. “@jeffhorne” · Jeff Horne · June 3, 2013 · Twitter
  3. “@mandirv” · Mandi Relyea-Voss · June 3, 2013 · Twitter
  4. “@ResultsJunkie” · Laura Wesley · June 3, 2013 · Twitter
  5. “@StruttinMyStuff” · Lisa Georges · June 3, 2013 · Twitter
  6. “@scottduncan” · Scott Duncan · June 3, 2013 · Twitter
  7. “@joegollner” · Joe Gollner · June 3, 2013 · Twitter
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Kelly KubrickEstablishing Digital Maturity

Understand Your Organization’s Digital Maturity podcast episode from The Voice

by Kelly Kubrick on May 22, 2013

Assessing digital maturity can help your organization prioritize

With Digital Strategy Conference Vancouver 2013 behind us and our next edition, Digital Strategy Conference Ottawa 2013 only days away, I was very pleased to be invited to participate in IABC Ottawa’s the Voice podcast, to talk about the concept of digital maturity that we proposed last month in Vancouver.IABC Ottawa’s the Voice podcast logo

I had the chance to sit down with Danny Starr, host of The Voice podcast for a chat about the launch of dStrategy Media, our proposed Digital Maturity Model and the upcoming Ottawa conference. The podcast, The Voice Episode 58: Understand Your Organization’s Digital Maturity with Kelly Kubrick runs about 20 minutes long, and in it Danny and I discuss:

  • What digital maturity is
  • Why is it important for an organization to assess its maturity
  • Why digital maturity should be looked at horizontally, across your organization, not simply as a marketing-communications issue
  • The Six Dimensions of Digital Maturity, and how they are rated
  • What types of indicators are used in the dStrategy Media Digital Maturity Model
  • How to manage an organization’s tendency to rate itself too highly
  • Who could take charge of the effort to rate your organization’s digital maturity
  • Symptoms or signs that your organization may not be as mature, digitally, as it thinks
  • What the next steps are once an organization has assessed it’s maturity

My thanks to IABC Ottawa, supporting sponsor of Digital Strategy Conference Ottawa 2013, and the crew from The Voice, for giving me the chance to explain more about our proposed business planning tool

Listen: Understand Your Organization’s Digital Maturity podcast from the Voice

Have a listen to episode 82 and let us know your thoughts. During the Ottawa conference, we’ll be presenting two case studies – from a non-profit and from a for profit company, who undertook our digital maturity assessment.

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Kelly KubrickUnderstand Your Organization’s Digital Maturity podcast episode from The Voice

Digital Maturity: the Channel Strategy Dimension

by Kelly Kubrick on January 20, 2013

Originally published on the Digital Strategy Conference blog; republished with permission from dStrategy Media.

The fifth dimension of digital maturity is your Channel Strategy. It is one of Six Dimensions of Digital Maturity™ assessed in the dStrategy Digital Maturity Model™, a business planning tool to help organizations improve their digital processes against an established standard.

Channel Strategy icon from the dStrategy Digital Maturity Model

This dimension relates to your organization’s approach to its channel strategy for its digital initiatives. You’ll notice that “mobile” is not a channel – instead, our model assumes your digital channel interactions regardless of the customers use of desktop web vs mobile environments.

Three channel categories

There are three categories of channels, not all of which may apply to you.

  1. Digital marketing and communications channels including the use of paid (advertising), owned (website, mobile app or blog) and earned (social or public relation) media OR
  2. Digital ‘transaction-enabling’ channels such as a) ecommerce or membership sales, or to accept donations b) Non-financial transactions such as accepting job or grant applications, accepting votes or generating leads OR
  3. Digital distribution channels including direct to consumer, retail, wholesale or affiliate / partners.

How does your organization approach its channels?

Think about your organization and its approach to channel management:

1. Which of the three categories of channels described above are you currently using?
2. How would you characterize your organization’s approach to each?
3. What is the funding model for your digital channels?
4. How do you measure performance measurement of your digital channels?

Next, let’s take a look at your organization’s social business strategy.

Answering these questions is will help your organization determine if it is in the best position to implement your digital initiatives. What do you think? Have you got the right channel strategy in place to ensure your organization’s digital success?

Next: Social Business Strategy

Next, let’s take a look at the sixth dimension, your organization’s social business strategy.

Participate in the dStrategy Digital Maturity Benchmark Survey

For specific questions that measure the human resources dimension of digital maturity, take the dStrategy Digital Maturity Benchmark Survey. We will share our collective results at the next Digital Strategy Conference.

Learn how to measure your organization’s digital maturity

Or, to measure your organization’s digital maturity across all six dimensions, register for our Mapping Digital Maturity Workshop, a practical, hands-on learning session to help your organization create a road map for digital success.

read more
Kelly KubrickDigital Maturity: the Channel Strategy Dimension

Digital Maturity: the Content Strategy Dimension

by Kelly Kubrick on January 10, 2013

Originally published on the Digital Strategy Conference blog; republished with permission from dStrategy Media.

The fourth dimension of digital maturity is your Content Strategy. It is one of Six Dimensions of Digital Maturity™ assessed in the dStrategy Digital Maturity Model™, a business planning tool to help organizations improve their digital processes against an established standard.

Content Strategy icon from the dStrategy Digital Maturity Model

With thanks to the combined efforts of Rahel Anne Bailie, Noz Urbina, Halvorson, Kristina and Melissa Rach to provide our industry with working definitions:

Content strategy is “a comprehensive process that builds a framework to create, manage, deliver, share and archive or renew content in reliable ways”

Content strategy encompasses multiple processes

• The inventory and format(s) of the content it produces
• The location and storage of its content
• The organization’s content development and publishing process
• The performance measurement of the content it produces
• The content evaluation and archiving process

Content assets include more than we think

• Information about your organization, the people/employees, and contact information, mission.
• Product and service information
• Sales collateral
• Marketing and or advocacy collateral
• Advertising collateral
• Customer service information
• Employee education and training material
• Product support
• Policies and legal information
• User generated content such as reviews, testimonials, customer service tickets
• Your web, mobile app, blog, social or email content

How does your organization approach content strategy?

Now, think about your organization’s approach to content:

  1. Is there a comprehensive inventory of content?
  2. Which format(s) is that content available in?
  3. Where is content located and stored?
  4. What is your content development and content publishing process?
  5. Who is responsible for producing content?
  6. How is content evaluated?
  7. What is your content archiving process?
  8. Are you producing all the content you need?
  9. What is your policy towards the use of third party sources of content such as user generated content?
  10. Is there clarity internally about the difference between responsive versus adaptive content?

Definition: Responsive Content vs. Adaptive Content

Responsive content “responds to the environment based on screen size, platform and orientation. Content designed for desktop is automatically resized to the screen size of the device in use” – essentially changing in how the content is displayed, visually.

Adaptive content is “format-free, device-independent, scalable, and filterable content that is transformable for display in different environments and on different devices in an automated or dynamic fashion.”

Source: Rockley, Ann and Charles Cooper, Managing Enterprise Content: A Unified Content Strategy, Second Edition, Ann Rockley and Charles Cooper, New Riders, 2012)

With adaptive content, structure is applied to content so that it can be displayed accordingly to business rules that vary by use case.

Answering these questions is will help your organization determine if it is in the best position to implement your digital initiatives. What do you think? Have you got the right content strategy in place to ensure your organization’s digital success?

Next: Channel Strategy

Next, let’s take a look at the fifth dimension, your organization’s channel strategy.

Participate in the dStrategy Digital Maturity Benchmark Survey

For specific questions that measure the human resources dimension of digital maturity, take the dStrategy Digital Maturity Benchmark Survey. We will share our collective results at the next Digital Strategy Conference.

Learn how to measure your organization’s digital maturity

Or, to measure your organization’s digital maturity across all six dimensions, register for our upcoming Mapping Digital Maturity Workshop, a practical, hands-on learning session to help your organization create a road map for digital success.

read more
Kelly KubrickDigital Maturity: the Content Strategy Dimension