Articles and Case Studies
The most effective Internet marketing strategy is the one that is aligned with your organization’s overall business plan. Unfortunately, it often seems to be the other way around; Internet decisions are made in a vacuum, disconnected from the organization’s business strategy. Don’t make that mistake! Instead, take a few minutes to read how to avoid the pitfalls of Internet marketing.
Internet Marketing Articles
- Deciphering Web Analytics, HomeBuilder Magazine, Vol.20 No.6, November 2007
- How Much Is Your Website Worth?, HomeBuilder Magazine, Vol.20 No.5, September 2007
- Build A Profitable Web Presence, HomeBuilder Magazine, Vol.20 No.4, July 2007
- The Internet Is Your Business | L’Internet, c’est votre affaire, Informatio – Newsletter of the Association of Translators and Interpreters of Ontario (ATIO). Issue 3, Number 1, March 2004
- Twenty Internet Marketing Tips, The Empowerment Network, Women Moving Forward, February 2004
- Marketing Strategy: Integrate the Internet, Business Matters, a publication of the Greater Ottawa Chamber of Commerce, Volume 2 Issue 8, January – February 2004
- The Internet Is Your BUSINESS.com, Family Ties, Newsletter of the Canadian Association of Family Enterprise, Ottawa Chapter, Issue 3, Winter 2003 – 2004
Looking for real-life examples of the benefits of having an Internet marketing strategy? While with Time Warner in New York, Kelly Cook (now Kubrick) used the Internet to solve business problems for several brands.