» Recent Events

Ottawa’s first Web Analytics Wednesday!

admin — Mon, 03 Nov 2008 15:36:23 +0000

This morning, while checking Web Analytics Demystified for upcoming Montreal Web Analytics Wednesdays events, I was very pleased to see our first ever Ottawa WAW is scheduled for November 19th, 2008 at the Heart & Crown on Preston Street. Excellent news!

For event details and registration

Thank you to Alex Langshur for hosting - looking forward to it!

Now I've got to think of all the folks in the national capital region who need to know about this…

Thank you CMA Ottawa

admin — Tue, 28 Oct 2008 19:38:44 +0000

A big thank you to everyone who attended today's CMA Ottawa's luncheon, "Secrets to Effective Internet Marketing". I enjoyed everyone's questions and appreciate the time you took out of your day.

For those who may not be familiar with CMA Ottawa, it's the local chapter of the Canadian Marketing Association, "the largest marketing association in Canada representing the integration and convergence of all marketing disciplines, channels and technologies."

CMA Ottawa welcomes marketers from all sectors, public and private, from both sides of the river to its monthly luncheons (September to May). For information about upcoming sessions, please visit http://www.CMAOttawa.com.

Thanks!

Internet Marketing Secrets Revealed

admin — Sun, 03 Feb 2008 21:52:14 +0000

Good news for Ottawa’s business owners and entrepreneurs - details about the City of Ottawa’s Small Business Forum 2008 are now available. The Forum is set for February 22nd, 2008 from 7:30am to 2:00pm at the Ottawa Congress Centre and the cost is $90.00 CDN (plus GST).

This year’s keynote is Cora Tsouflidou, Founder, President and CEO of Cora’s Breakfast and Lunch. As a result of one of my standing committee meetings, I’ve become a regular at the Ottawa-Kanata location so I’m looking forward to hearing the scoop on how Ms Tsouflidou grew her restaurant chain from a single location in Montreal in 1987 to more than 90 Canadian franchise locations today.

Speaking of scoop, I invite you to “Internet Marketing Secrets Revealed“, a presentation I’m giving at the same event from 9:00 - 10:00 AM. For those who might be interested, my plan is to explain

How to identify rich sources of website traffic
Why you should play nicely with robots
How perception vs. reality can work in your favour
Why assumptions can hurt (but testing can help)
How to take immediate advantage of the dawning “other” Internet

I’m going to assume that you have a website for your business already, but if not, please pop by anyway - if nothing else, I hope you’ll leave with a few plans in mind for when the moment does come.

Looking forward to seeing you there!

Kelly Kubrick
Online Authority

Is your web marketing MIA?

admin — Sun, 03 Feb 2008 18:37:43 +0000

Calling all Ottawa home builders, renovators, designers, trade contractors and suppliers! Have your Internet marketing efforts gone missing in action?

If so, GOHBA (The Greater Ottawa Home Builders’ Association) invites you to get your Internet marketing on track. Learn how to use the Internet to your advantage through improved customer service that remains accountable to the bottom line.

Join Kelly Kubrick of Online Authority for a web marketing breakfast workshop on Tuesday February 12th, 2008 from 8:30 to 11:30 AM at the Cleo Banquet & Convention Centre located at 156 Cleopatra Drive, Ottawa, Ontario.

To register, please contact Stephanie Norbury, Event Planner / Office Manager at GOHBA at events@ochba.com or call (613) 723-2926.

Jim Sterne is coming to Ottawa!

admin — Tue, 22 Jan 2008 21:11:53 +0000

If you are in marketing or communications, private or public sector, and responsible for your organization’s website, you need to make room on your calendar on February 7th, 2008, as Jim Sterne, Chairman of the Web Analytics Association, Founder & Chairman, eMetrics and all around web analytics guru, is speaking in Ottawa on February 7th, 2008.

His session is called “An Industry in Transition: Web Analytics to Marketing Optimization” and as per OCRI’s recent email, the session overview is:

“Keynote presenter Jim Sterne will deliver insight into the maturity of the web analytics industry, the level of expertise among practitioners today; challenges and opportunities; and the role we - web managers, marketers and analysts - play as companies adopt the continuous improvement method of marketing optimization.

Jonathan Levitt of iPerceptions will follow with a 20-minute case study showcasing the benefits of capturing and measuring the perceptions and attitudes of your website visitors and customers.

Alex Langshur of PublicInsite will complete the event by delivering a 20-minute case study featuring the benefits of web analytics at work.”

Event details

Date: Thursday, February 7, 2008

Time: Registration 7:00 a.m. - 7:30 a.m, Breakfast & presentation: 7:30 a.m. - 10:00 a.m

Location: Sheraton Ottawa Hotel, Rideau Room, 150 Albert Street

Cost: Early Registration: $35.00 - OCRI / WAA members* (plus 5% GST), $60.00 - Non-members (plus 5% GST), late (after 5:00 PM February 5th) / on site: $45.00 - OCRI / WAA members* (plus 5% GST), $70.00 - Non-members (plus 5% GST). *WAA members please email amcmanus@ocri.ca to register.

Register online or contact Allison McManus, Conference Administrator, tel 613-828-6274 ext. 224, fax: 613-726-3444 or amcmanus@ocri.ca.

Measure for Measure: CASLIS Ottawa

admin — Tue, 22 Jan 2008 20:13:33 +0000

Are you a member of the Canadian library and information community? Are you interested in how to measure and communicate the value of your specialized library’s website?

If so, please join Kelly Kubrick of Online Authority on Thursday January 24th, 2008 at by registering for the 2008 CASLIS Ottawa Seminar held at Library and Archives Canada (395 Wellington Street, Ottawa, Ontario).

Kelly will present “Measure for Measure – an Internet Comedy of [T]errors: Web Performance Measurement” from 1:30 - 3:00 PM. She’ll discuss:

What Internet performance measurement means;
Why to bother with it; and
How to develop an Internet performance measurement framework

The seminar is hosted by CASLIS Ottawa, the Ottawa chapter of the Canadian Association of Special Libraries and Information Services (CASLIS), a division of the Canadian Library Association / Association canadienne des bibliotheques: “An award-winning not-for-profit organization, serving as the national voice of the Canadian library and information community and delivering a range of value-added services to professional librarians, library technicians, and the organizations that employ them.”

Help! My website is a dud!

admin — Thu, 10 Jan 2008 17:44:04 +0000

Is your business part of the residential construction industry in Ontario? Will you be attending “Ontario Forum 2008“, presented by the Ontario Home Builder’s Association (OHBA)?

If so, please join Kelly Kubrick of Online Authority for a two-hour seminar about how to diagnose if your website is a dud:

“Ever wondered why your website traffic is so low? Have you wanted to ask for an evaluation, but were afraid of what people might say? Most websites share common mistakes that are easily fixed. Come to this session to find out what you might be doing right…or wrong.”

Event details:

Ontario Forum 2008
Weston Prince Hotel
900 York Mills Road, Toronto, Ontario M3B 3H2
“Help! My website is a dud!”
January 17th, 2008 - 8:00 AM to 10:00 AM

Thank you WBN

admin — Wed, 05 Dec 2007 19:53:33 +0000

Many thanks to the Women’s Business Network (WBN) of Ottawa for the invitation to speak at their November 2007 luncheon. It was a pleasure to meet so many WBN members, learn about their companies and to have the opportunity to discuss today’s Internet marketing trends.

Thank you WBN members, for your interest in Kelly Kubrick’s and Online Authority’s particular passion - demystifying the Internet and teaching business owners how best to take advantage of the opportunities it offers.

Further, my thanks to Sue Smarkala of Adlerian Counselling and Consulting Group Inc for the great summary of the presentation.

Internet Marketing Today

admin — Fri, 02 Nov 2007 20:22:46 +0000

On November 20th, 2007, Kelly Kubrick will be speaking to the Women’s Business Network (WBN) of Ottawa. The WBN is “an organization of like-minded women, interested in making relationships to create more business…and has celebrated over 20 years of involvement in the business community.”

She’ll be discussing “Internet Marketing Today” and in particular,

How this IS your mother’s Internet (Or the geeks have left the building);

Proof that the web is different than print;

What you & the Internet can learn from the Yellow Pages;

Why sharing your sandbox with robots is a good thing;

The truth behind the emperor and his clothes

Thank you OHBA!

admin — Fri, 28 Sep 2007 20:15:05 +0000

Many thanks to the Ontario Home Builders’ Association (OHBA) and host, the Greater Barrie Home Builders’ Association, for giving Online Authority the opportunity to present at this week’s 2007 OHBA Annual Conference in Blue Mountain Resort in Collingwood, Ontario. I thoroughly enjoyed hearing the storied origins of Two Men and a Truck from Mary Ellen Sheets herself. It was a pleasure meeting everyone and seeing the strength of the home building community in Ontario. Thanks again!