Internet Strategy Resources from Online Authority
The most effective Internet marketing strategy is the one that is aligned with your organization’s overall business plan. Unfortunately, it often seems to be the other way around; Internet decisions are made in a vacuum, disconnected from the organization’s business strategy. Don’t make that mistake! Instead, take a few minutes to read how to avoid the pitfalls of Internet marketing.
Is your association or organization looking for an expert who can demystify the Internet for your audience? Do you need a professional speaker who can communicate the importance of the Internet without resorting to technical jargon? If so, contact us today for pricing and topic suggestions.
Blog Posts by Kelly Kubrick
- Content Measurement: Looking Beyond Webtrends & Google Analytics
- Landing Page Lessons from Optimization Summit 2011
Internet Marketing Articles by Kelly Kubrick
- To measure or not to measure…that is the question, Direct Marketing
- Trends in Web Marketing: Tried, Tested and New, Building Excellence
- Deciphering Web Analytics, HomeBuilder Magazine, Vol.20 No.6
- How Much Is Your Website Worth?, HomeBuilder Magazine, Vol.20 No.5
- Build A Profitable Web Presence, HomeBuilder Magazine, Vol.20 No.4
- The Internet Is Your Business | L’Internet, c’est votre affaire, Informatio – Newsletter of the Association of Translators and Interpreters of Ontario (ATIO). Issue 3, Number 1
- Twenty Internet Marketing Tips, The Empowerment Network, Women Moving Forward
- Marketing Strategy: Integrate the Internet, Business Matters, a publication of the Greater Ottawa Chamber of Commerce, Volume 2 Issue 8
- The Internet Is Your BUSINESS.com, Family Ties, Newsletter of the Canadian Association of Family Enterprise, Ottawa Chapter, Issue 3
Looking for real-life examples of the benefits of having an Internet marketing strategy? While with Time Warner in New York, Kelly Cook (now Kubrick) used the Internet to solve business problems for several brands.
Internet marketing case studies:
- Magazine customer service case study: TIME Magazine
- Magazine subscriber acquisition program case study: PEOPLE Weekly Magazine
- Taking print catalogues online: a Sports Illustrated Magazine case study
- Should magazines worry that online will cannibalize print? A Fortune Magazine case study
- Increase revenue: develop community and offer premium content – case studies about Dr Weil, Entertainment Weekly and Money magazines
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