Internet Performance Measurement Services
Online Authority offers Internet Performance Measurement consulting and training services to Canadian government departments, crown corporations and provincial and federal agencies.
Why Internet Performance Measurement?
Today’s voting public expects increased accountability from government and demands evidence that their tax dollars are spent wisely. Appropriately, many of today’s public sector organizations want to respond, but need practical ways to show results.
In particular, the online service delivery channel – websites and social media marketing – appears to offer a way to offer increased target audience reach, more efficiency, for less cost per action. However, no one’s exactly sure by how much…or how to even measure these outcomes. Or, in fact, even where to even begin.
What is Internet Performance Measurement?
We promise it’s very straightforward. And very practical. Online Authority has simply adapted existing results-based management processes for use by eCommunications teams within government. We use this process to help you
- Identify website outcomes appropriate to your mandate;
- Establish website key performance indicators (KPIs);
- Collect your web analytics data; and
- Communicate your online results.
How Online Authority can help
Practical advice, straightforward success. That’s what we offer. And here’s how we do it – we
- Teach your employees about Internet performance measurement so they know what’s involved
- Develop Internet performance measurement frameworks;
- Consult with stakeholders to identify website reporting priorities;
- Help you to establish Internet performance measurement and reporting processes and systems;
- Provide web analytics expertise across nine different web analytics tools;
- Offer Google Analytics, Omniture’s Site Catalyst and Webtrends web analytics training; and
- Teach you how to carry out Internet performance monitoring and reporting activities.
Contact us today to discuss your Internet performance measurement needs.
Print This Page