Web Performance Measurement and Web Analytics
Online Authority offers Internet Performance Measurement and web analytics consulting and training services to Canadian government departments, crown corporations and provincial and federal agencies.
Why Internet / Intranet Performance Measurement?
Today’s voting public expects increased accountability from government and demands evidence that their tax dollars are spent wisely. Appropriately, many of today’s public sector organizations want to respond, but need practical ways to show results.
In particular, the online service delivery channel – websites and social media marketing – appears to offer a way to offer increased target audience (including the public and employees) reach, with more efficiency, for less cost per action. However, no one’s exactly sure by how much…or how to even measure these outcomes. Or, in fact, even where to even begin.
What is Web Performance Measurement?
We promise it’s very straightforward. And very practical. Online Authority has simply adapted existing results-based management processes for use by eCommunications and Intranet teams within government. We use this process to help you
- Identify website or intranet outcomes appropriate to your mandate;
- Establish website or intranet key performance indicators (KPIs);
- Collect or interpret your web analytics – such as Webtrends or Google Analytics – data; and
- Communicate those results to management and colleagues.
How Online Authority can help
Practical advice, straightforward success. That’s what we offer. And here’s how we do it – we
- Teach your employees about web performance measurement so they know what’s involved
- Develop Internet or Intranet performance measurement frameworks;
- Consult with stakeholders to identify website or intranet reporting priorities;
- Help you to establish web performance measurement or web metrics and reporting processes and systems;
- Provide web analytics expertise across nine different web analytics tools;
- Offer Google Analytics, Omniture’s Site Catalyst and Webtrends web analytics training; and
- Teach you how to carry out Internet performance monitoring and reporting activities.
Kelly Kubrick (formerly Cook) is bilingual (English and French) and holds Enhanced Reliability security clearance. Online Authority is a member of and volunteer with the Web Analytics Association (WAA) and a registered supplier in Professional Services (PS) Online in both the Professional Services (non-IT) and Information Technology streams.
For more information, please review Kelly’s recent blog posts:
- Content Measurement: Looking Beyond Webtrends & Google Analytics
- Landing Page Lessons from Optimization Summit 2011
Contact Online Authority today to discuss your Internet performance measurement and web analytics needs.
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