Web Analytics Consulting and Training Services
Kelly Kubrick, owner of consulting firm Online Authority, is a web analytics specialist who has worked with Google Analytics, Adobe’s SiteCatalyst powered by Omniture and Webtrends and six other commercial and proprietary web analytics tools since 1997.
Using these tools, Online Authority can help your company understand who is visiting your web site and why, where visitors are coming from and what they are doing while there. Not only web analytics too – we can help you understand your mobile, social and search analytics reports as well.
Kelly has completed more 200 engagements as a consultant or trainer and has worked with over 95 government, private sector companies and not for profit organizations across North America. She has the experience to help you choose the right model and vendor – online, live or hosted web analytics versus web analytics software.
Practical advice, straightforward success. That’s what we offer. And here’s how we do it – we:
- Deliver web analytics training for non-technical end users. See our detailed course descriptions: Understanding Your Google Analytics Reports, Understanding Your Adobe SiteCatalyst Reports (powered by Omniture) and Understanding Your Webtrends Reports;
- Deliver Webtrends Technical Training for Administrators;
- Help you choose the best web analytics tool for your company’s unique reporting needs; and
- Show you how to install, configure and customize your web analytics tool. Or, we can do it for you.
As evidence of Kelly Kubrick‘s (Cook) expertise in web analytics:
- She is and has been a member of the Web Analytics Association (WAA) since 2006;
- Kelly is a member of the Advisory Board for eMetrics Canada and its eMetrics Marketing Optimization Summit Toronto and previously for its Search Marketing Expo (SMX Canada) conferences;
- She served on the Audit team of the WAA Course Enhancement and Education Committee for the Award of Achievement in Web Analytics at the University of British Columbia (UBC); and
- Kelly is former Director of E-Commerce Development and Manager of Commerce Development for Time Warner’s publishing division (and long-suffering end user of proprietary and early stage web analytics tools).
For more information, please review Kelly’s recent blog posts:
- Content Measurement: Looking Beyond Webtrends & Google Analytics
- Landing Page Lessons from Optimization Summit 2011
Contact Online Authority to discuss your web analytics needs today!
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