Website Audits and Assessment Services
Kelly Kubrick, owner of consulting firm Online Authority, helps clients by providing an objective overview of their company’s website – before any money gets spent on a costly redesign.
Why would I want a website audit?
Kelly’s role is to audit how your website is performing – not from a technical perspective, but from a communications and marketing perspective – and give you recommendations on what needs to done during the redesign project.
Online Authority does not design or build websites; instead, our job is to help you understand what to look for and what to expect before you approach your information technology team or an outside web company. Kelly will demystify the language, process, types of and typical expenses related to website redesigns. That way, you know what you are getting your organization into and can manage expectations accordingly.
In order to complete the audit, Kelly will analyze your website traffic, or ‘web analytics’ reports. As a specialist in web analytics, Kelly can interpret your reports – whether they be Google Analytics, Webtrends, Omniture‘s SiteCatalyst or some other tool. If you don’t have any traffic reports, the project will take a step back, and Kelly will work with your team to get that reporting in place.
Frankly, without it, you’ll never be sure about what kind of return – if any – your online efforts are providing.
How Online Authority Can Help
A website audit typically includes the following tasks:
- A initial discussion of your website strategy, goals and objectives for the current fiscal year;
- An assessment of your website’s performance using web analytics data provided by your information technology personnel;
- Providing recommendations for requirements to include in your redesign; and
- A presentation of Online Authority’s findings to yourself and any other people that you would like to include
These tasks will benefit you because they will provide you with specific examples of website elements to target for improvement during the redesign process.
Kelly Kubrick’s expertise is in Internet marketing performance measurement – analyzing how effective your online marketing efforts are and providing recommendations for next steps.
Established in 2002, Online Authority has since helped more than eighty clients across North America. We think we can do the same for you. To request a quotation for a website audit, contact Online Authority today!
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