Measure for Measure – an Internet Performance Measurement Comedy of [T]errors

January 7, 2007

Today’s public sector organizations are operating environments of increasing scrutiny and accountability of expenditures and are seeking practical ways to show results not only to funding sources but to the Canadian public as a whole. In particular, organizations need evidence that their Internet marketing and communications activities are in fact aligned with larger policy and program objectives.

What do organizations need to do to develop practical and standard frameworks against which they can measure website objectives and in turn, enable them to report consistently on progress and success to management?

To learn more attend MARCOM 2007 in Ottawa, when Kelly Kubrick of Online Authority and Darlene Moore of Drive Traffic Inc will discuss how you can:

• Develop Internet Performance Measurement frameworks
• Articulate Internet-specific outcomes and indicators
• Show the results of your Internet Investments

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