eMetrics Toronto 2011 agenda posted
February 6, 2011
I’m very pleased to share the news that the agenda for the 2011 Toronto eMetrics Marketing Optimization Summit agenda has been posted. It’s looking good, and I’ve already got my eye on several of the sessions including:
- Stéphane Hamel, famed analytics Immeria blogger on “Establishing your Web Analytics Maturity”; I’ve had the bad luck of conflicts at past eMetrics Summits when Stéphane has presented his web (now online) analytics maturity model. However as a long-time fan – that’s it this is my year!
- We’ve got a double serving of Canadian business icon Research in Motion (RIM) as Dan Quinn compares panel notes about “How Decision Makers Consume what Analysts (and Agencies) Produce” and Simon Austin will be tackling Social Media Metrics – more of that is always better…
- Anne Nash from the Canada Revenue Agency (CRA) will share stories about “What Happens when the Home Page is NOT your front door”
We’ve got attribution sessions, managing multiplicity (multiple data sources), measuring mobile, measuring video, best practices of testing, the value of data and more – tons of great topics. As usual, there’s far more sessions that I’m hoping to catch than I expect time will allow.
I’m also very honoured to announce that I’ll be speaking this year, with my web analytics compadres, Alan K’necht from K’nechtology and June Li from ClickInsight. We’re part of the eMetrics Campaign and Acquisition Optimization track where we’ll be answering audience questions on the Fundamentals of Acquisition Optimization. Our session will be held from 1:15 – 2:00 PM on Thursday April 28th, 2011. Hope to see you there!
Call for Speakers – eMetrics Toronto April 2011
November 4, 2010
Calling all Ottawa companies, organizations and associations – we need you! Toronto’s eMetrics Marketing Optimization Summit is on the hunt for speakers for the April 26-29, 2011 summit to be held at the Sheraton Centre Toronto Hotel.
The speaker submission deadline is December 12th, 2010.
In particular, eMetrics is looking for stories that tell the ” how-to and how-much, about the challenges you overcame, the experiments that failed, how you won a budget increase for online marketing because your ROI rocks! And, how you are evangelizing online marketing analytics and experimentation in your organization.”
In other words, open your measurement kimono! Consider sharing the good, the bad and the ugly from your recent analytics learnings. Why would we ask such a thing? Simply because it works – eMetrics is about receiving golden nuggets of learning from fellows and friends in our burgeoning analytics industry. Having attended three eMetrics summits myself, I can tell you the best presentations were those where practitioners described the particular digital measurement problem they tried to solve and explained the results. No holds barred.
Memorable speakers for myself include Breanna Wigle, who proposed an “RFF Score” (Recency+Frequency+Number of Facebook Friends) as a methodology for social network analysis for Military.com. Then there was Alain Tremblay from Bell Interactive who walked us through identified points of failure in a shopping cart, and explained how qualitative data analysis pointed them towards solutions. Wonderfully concrete. Or the always charming Vicky Brock who delivered a great case study on understanding visitor behaviour when you don’t sell online. She described specific content improvement actions that could be taken based on her analysis of a university’s onsite search engine data. Great stuff.
I’m hoping that Ottawa folks will consider submitting a speaker proposal – whether it be for an analytics or a social marketing outreach campaign within a federal government department, or a search marketing program at a private sector company, or a social media membership recruitment effort from an association. I know you’re out there, fellow Ottawans – let’s make sure we let the rest of Canada know it!
Please contact me if you have any questions about the event or to discuss ideas or topics you are considering. To help you brainstorm, the 2011 eMetrics content focus includes the following topics:
- Digital Management
- Media Analytics: Cross Media, Cross Platform
- Site Optimization and Usability
- Campaigns and Acquisition Optimization
- Social Mobile Marketing Metrics
Good luck!
Get the web analytics edge – enter to win $675.00 of learning!
January 26, 2010
Attend OCRI Zone5ive Marketing Forum on Thursday February 11, 2010 in Ottawa, Canada and enter to win $675.00 CAD worth of learning from UBC’s Award of Achievement in Web Analytics!
The Web Analytics Association (WAA) has collaborated with The University of British Columbia (UBC) Continuing Studies to offer the UBC Award of Achievement in Web Analytics. This series of courses is delivered 100% online so that this educational commitment fits into your schedule and is available to working professionals around the world!
Supported by Online Authority, this month’s Zone5ive speaker is Jim Sterne and his topic is “Translating Web Intelligence into Business Value.” Jim Sterne is Chairman of the Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit
Contest details:
- Contest open to paid registrants and attendees of the OCRI Zone5ive Marketing Forum, Thursday February 11th, 2010 at the Travelodge Ottawa Hotel and Conference Centre Centennial Ballroom from 11:30 a.m. – 1:30 p.m.
- Course voucher will be awarded via random business card draw to be held following the speaker’s closing remarks. The winner of the draw must be present to receive the course voucher.
- Course voucher is issued by University of British Columbia Continuing Studies and is valued at $675.00 CAD. The course voucher may be used by the bearer towards the tuition fee (before taxes) for one online UBC Continuing Studies Web Analytics Course beginning on or before March 1st, 2011. The course voucher must be surrendered at the time of registration (in person, by mail or phone). No refund will be made should the course tuition be less than $675.00. Course voucher not redeemable for cash.
Jim Sterne in Ottawa, Canada February 11th, 2010
January 22, 2010
Online Authority, OCRI and Zone5ive are pleased to announce that Jim Sterne, Chairman, Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit will be returning to Ottawa, Canada on Thursday February 11th, 2010. Jim’s topic is:
Translating Web Intelligence into Business Value
Session Summary:
We started out counting hits just to prove that our website was being seen. Then we started measuring more closely in order to make our websites better. It turns out that web data can be valuable much more broadly. Jim Sterne walks us through the stages of using web intelligence to get to know our customers better, to optimize our marketing and finally to improve the business as a whole. Web analysis is now about what customers want, how they respond, and what they will buy. Marketing analysts can now deliver actionable insights that lead to higher profits, lower costs and improved customer satisfaction. Come to this session and learn how simple tools and techniques can help marketing get down to business.
Speaker’s Biography:
Jim Sterne is Chairman of the Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit. As an author, a consultant to Fortune 500 companies, and a public speaker, Jim Sterne focuses his twenty years in sales and marketing on the changing landscape of the Web as a medium for creating and strengthening customer relationships. With a special focus on Web metrics, his company, Target Marketing, is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.
Event Information:
Date: Thursday, February 11, 2010
Time: 11:30 a.m.– Registration/networking lunch, 12:30 p.m. – 1:30 p.m. – Presentation
Place: **NEW LOCATION** Centennial Ballroom, Travelodge Ottawa Hotel & Conference Centre, 1376 Carling Avenue
Cost: Early Registration (received by OCRI no later than 5:00 p.m. on Tuesday February 9, 2010)
$40.00 – OCRI and Web Analytics Association (WAA) Members (plus 5% GST)
$80.00 – Non-members (plus 5% GST)
$15.00 – Students (plus 5% GST)
Late and On-Site Registration (received by OCRI after 5:00 p.m. on Tuesday February 9, 2010)
$50.00 – OCRI and Web Analytics Association (WAA) Members (plus 5% GST)
$90.00 – Non-members (plus 5% GST)
$25.00 – Students (plus 5% GST)
Event pre-registration closes February 10th at 5:00 p.m.
Register online* or contact Tanya Calvo, Conference Administrator, Membership & Corporate Programs, OCRI at (613) 828-6274 ext 224 or tcalvo@ocri.ca.
On-site registrations are welcome.
*Online registration must be made by credit card
Looming Deadline for SMX Session Pitches
December 14, 2009
Toronto’s April 2010 Search Marketing Expo (SMX Toronto) session pitch deadline is December 15th, 2009. For anyone new to this conference, SMX Toronto runs alongside eMetrics Marketing Optimization Summit.
If you or an organization you work with would like to talk about a search (search engine optimization, marketing, analytics and onsite search) project you’ve completed of late, the conference organizers would love to hear from you:
Read about planned session tracks and submit your pitch
Jim Sterne is coming to Ottawa!
January 22, 2008
If you are in marketing or communications, private or public sector, and responsible for your organization’s website, you need to make room on your calendar on February 7th, 2008, as Jim Sterne, Chairman of the Web Analytics Association, Founder & Chairman, eMetrics and all around web analytics guru, is speaking in Ottawa on February 7th, 2008.
His session is called “An Industry in Transition: Web Analytics to Marketing Optimization” and as per OCRI‘s recent email, the session overview is:
- “Keynote presenter Jim Sterne will deliver insight into the maturity of the web analytics industry, the level of expertise among practitioners today; challenges and opportunities; and the role we – web managers, marketers and analysts – play as companies adopt the continuous improvement method of marketing optimization.
- Jonathan Levitt of iPerceptions will follow with a 20-minute case study showcasing the benefits of capturing and measuring the perceptions and attitudes of your website visitors and customers.
- Alex Langshur of PublicInsite will complete the event by delivering a 20-minute case study featuring the benefits of web analytics at work.”
Event details
Date: Thursday, February 7, 2008
Time: Registration 7:00 a.m. – 7:30 a.m, Breakfast & presentation: 7:30 a.m. – 10:00 a.m
Location: Sheraton Ottawa Hotel, Rideau Room, 150 Albert Street
Cost: Early Registration: $35.00 – OCRI / WAA members* (plus 5% GST), $60.00 – Non-members (plus 5% GST), late (after 5:00 PM February 5th) / on site: $45.00 – OCRI / WAA members* (plus 5% GST), $70.00 – Non-members (plus 5% GST). *WAA members please email amcmanus@ocri.ca to register.
Register online or contact Allison McManus, Conference Administrator, tel 613-828-6274 ext. 224, fax: 613-726-3444 or amcmanus@ocri.ca.
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