Ottawa’s jam-packed June
June 23, 2010
I’m not sure if it was intentional or not – trying to beat a pre-summer vacation frenzy? – but this past month, Ottawa has been jam-packed with with web-related events. Which is, of course, excellent news for our fair city. Our web-ian community grows!
A quick round up of those I was able to catch:
- GovCamp Ottawa, our local version of GovCamp Canada: “an open environment for conversation about the role of municipal, provincial and federal governments in cultivating the growth and prosperity of Canada’s vibrant communities…”. My first ‘un-conference’, and an intriguing experience. After hearing from a kick-off panel, the audience created the agenda on the spot. I joined a debate about how valuable (or not) subject matter experts are in an open government model, a discussion about inter-jurisdictional (federal, provincial and municipal) applications and a session about how to measure the impact of open government data using examples and success stories. Overall though, my favourite part was the live Twitter feed during the panel itself; highly amusing to be part of a top-trending topic on Twitter for a day…
- “Winning the War on Google” featuring Rebecca Lieb, presented by the nascent Ottawa Web Marketing Club.ca. Rebecca has an impressive search pedigree and covered a lot of the fundamentals of search. Unfortunately, the most interesting material – the future of search – came at the end with little time left. She touched on implications of universal search e.g. the blending of search results – organic, news, images, video, social, etc. to illustrate why it’s – truly – no longer about rankings. Also, intriguing stats from comScore: “In early 2008, 17 percent of searches contained some type of blended result. In late 2008, it was 31 percent of all search results.” Look out marketers!
- “Social Media Marketing Experts Reveal All” with panelists Scott Lake from SWIX, Erin Blaskie, Lifestreamer (my new favourite word – see BabyCenter’s research segmenting social moms) and Michele Bedford-Thistle from Microsoft, presented by OCRI‘s, Zone5ive technology marketing speaker series. Each panelist had an extremely different take on social and how they’ve incorporated it into their professional selves and businesses. Finally – concrete evidence about why organizations don’t need to panic about the ‘right’ way to ‘do’ social.
There were still other events I was not able to attend, including:
- “Wikibrands – Reinventing Your Business in A Customer Controlled Marketplace”, featuring Sean Moffit and presented by SMB Ottawa (Social Media Breakfast Ottawa). For reasons that I’m unclear about, there’s no reference to the event on the SMB Ottawa web page, but you can find the presentation on slideshare. Perhaps they are pure-Twitterists?
- MARCOM 2010 – “professional development and educational forum for public and not-for-profit marketers and communicators”
- Your Facebook Business Account – Turn “Fans” into Customers Session 3 of Using Social Media to Drive Business featuring Erin Blaskie, presented by the Ottawa Chamber of Commerce. Fortunately for me, Erin posted the presentation on slideshare.
If you were able to attend any of these, comment away – I’d be curious to hear what you learned at each.
And finally, although it not exactly an event, there is a deadline worth noting – CMA Ottawa is touting the fact that the entry deadline for the 2010 Canadian Marketing Associations Awards is June 24th, 2010.
Go Ottawa!
Thank You For Visiting Marcom 2007
June 7, 2007
“Measure for Measure – An Internet Comedy of [T]errors: Internet Performance Measurement“, our presentation from June 7, is available for download in PDF format.
Measure for Measure – an Internet Performance Measurement Comedy of [T]errors
January 7, 2007
Today’s public sector organizations are operating environments of increasing scrutiny and accountability of expenditures and are seeking practical ways to show results not only to funding sources but to the Canadian public as a whole. In particular, organizations need evidence that their Internet marketing and communications activities are in fact aligned with larger policy and program objectives.
What do organizations need to do to develop practical and standard frameworks against which they can measure website objectives and in turn, enable them to report consistently on progress and success to management?
To learn more attend MARCOM 2007 in Ottawa, when Kelly Kubrick of Online Authority and Darlene Moore of Drive Traffic Inc will discuss how you can:
- Develop Internet Performance Measurement frameworks
- Articulate Internet-specific outcomes and indicators
- Show the results of your Internet Investments