Building Your Nonline Library Community
May 3, 2010
I’m very pleased to be speaking at the upcoming Manitoba Libraries Conference 2010: The Power of Many – The Power of Partnerships: May 17 – 19th in Winnipeg, Manitoba. My session is entitled “Building Your “Nonline” Library Community”: A Blueprint for Success”.
My intention is to explore a challenge faced by many organizations today – the struggle to stay relevant to an increasingly distracted group of stakeholders. All of us, and libraries in particular, need to take full advantage of any and all available tools to help us to build and remain connected to our communities.
In fact, for today’s library, the availability of online tools can be a double-edged sword – a profusion offering overwhelming opportunity. Should you use these tools to build an online community? Or are they best suited to build our ‘offline’ community? Or, should we stop trying to differentiate, and embrace “non-line” marketing – with thanks to http://www.nonlinemarketing.com – in our community building efforts?
Could your library use these online tools as a gathering place for book lovers? Or to harness enthusiastic members willing to increase non-member awareness of your library’s facilities and programs? Or to help identify potential donors, volunteers or Friends? What about using these tools to influence your community ‘influencers’? Which approach makes the most sense for your library?
On May 19th, I hope you’ll be able to join me in exploring examples of nonline communities and be inspired about ways you can use today’s online tools to enhance your library’s community building efforts.
Prepare to Defend Your (site) workshop goes on the road
November 1, 2009
CASLIS, Canada’s Association for Special Libraries and Information Services is sending Online Authority’s “Prepare to Defend Your (site)!: Website Performance Measurement” workshop on a cross-Canada roadshow.
Join Kelly Kubrick this fall in Winnipeg, Edmonton, Calgary, Ottawa or Montreal for an entertaining workshop on Internet Performance Measurement. Learn how to:
- Prove you are using your website to offer better service to clients;
- Ensure your website remains accountable; and
- Secure resources to improve the website going forward.
It’s an Internet call to arms!
This three hour workshop will be offered by the following CASLIS chapters:
- Winnipeg, Manitoba – November 3rd, 2009 – 2:00 pm
- Edmonton, Alberta – November 4th, 2009 – 12:30 pm
- Calgary, Alberta – November 5th, 2009 – 9:30 am
- Ottawa, Ontario – November 12th, 2009 – 1:00 pm
- Montreal, Quebec – November 24th, 2009 – 1:oo pm
Register for your preferred city at each chapter’s website, or contact Online Authority for assistance.
Prepare to Defend Your(site)!
May 21, 2009
I had the pleasure of teaching a workshop at the Manitoba Libraries Conference 2009: Future Generations, Evolving Services in Winnipeg, Manitoba on May 7th, 2009.
My thanks to the audience who threw themselves enthusiastically into my “Prepare to Defend Your(site)! Internet Performance Measurement” workshop. I enjoyed the opportunity to learn more about challenges faced by libraries in the digital world as we were able to divide the group into three segments:
- institutional libraries such as University of Manitoba library
- rural libraries such as Lac Du Bonnet regional library and
- special libraries such as the Manitoba Association of Library Technicians (otherwise known as MALT)
In addition, I’d like to thank the Manitoba Libraries Association conference programming committee for the flawless organization of those of us involved in the event and the event itself. In particular, I’d like to thank Kerry Macdonald Pat Routledge and Jo Ann Richling.
So glad to meet you all, and to have the chance to see a bit more of my Canada!
Measure for Measure: CASLIS Ottawa
January 22, 2008
Are you a member of the Canadian library and information community? Are you interested in how to measure and communicate the value of your specialized library’s website?
If so, please join Kelly Kubrick of Online Authority on Thursday January 24th, 2008 at by registering for the 2008 CASLIS Ottawa Seminar held at Library and Archives Canada (395 Wellington Street, Ottawa, Ontario).
Kelly will present “Measure for Measure – an Internet Comedy of [T]errors: Web Performance Measurement” from 1:30 – 3:00 PM. She’ll discuss:
- What Internet performance measurement means;
- Why to bother with it; and
- How to develop an Internet performance measurement framework
The seminar is hosted by CASLIS Ottawa, the Ottawa chapter of the Canadian Association of Special Libraries and Information Services (CASLIS), a division of the Canadian Library Association / Association canadienne des bibliotheques: “An award-winning not-for-profit organization, serving as the national voice of the Canadian library and information community and delivering a range of value-added services to professional librarians, library technicians, and the organizations that employ them.”
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