Ottawa Web and Social Media Events May 2011
May 13, 2011
Ottawa’s marketing community continues to impress me with its increasingly rich offering of web and social media related events. I’m sure I’ve missed several, but the month is flying by me and I wanted to get these one published:
- “Better Leads. Richer Insights. Bridging the web analytics and CRM divide“, presented by Zone5ive, OCRI‘s Tech Marketing Forum on May 12th, 2011 at the Marshes Golf Course. Kudos to Alex Langhshur and Tyler Gibbs of PublicInsite who presented a valuable case study on exactly how they’ve helped Ottawa’s own Dragonwave Inc to convince their sales team of the worth of the web channel by integrating web analytics data into Dragonwave’s CRM
- “Content Strategy from A Global Perspective“, presented by Content Strategy Ottawa Meetup. Billed as an informal night of networking, the group meets at Blue Cactus Bar & Grill in the Market on May 13, 2011 at 6pm
- Now SOLD OUT – “People Before Pixels“, a one-day user experience workshop offered by Follow the UX Leader, on May 16, 2011 at the Courtyard Restaurant
- “Between the Lines of Privacy“, a breakfast with the Privacy Commissioner of Canada, Jennifer Stoddart, presented by WXN. the Women’s Executive Network on May 17, 2011 at the Rideau Club
- “Results, not more Reports“, a free web analytics seminar offered by Unilytics also on May 17th, 2011 at the Fairmont Chateau Laurier Hotel
- “Designing for Humans“, a presentation by Martin Gomez of Sparkart from SMBOttawa (Social Media Breakfast Ottawa) at 7:30am on May 18, 2011 at the Great Canadian Theatre Company
- “Stop Searching. Start Finding.” a full day of information architecture training provided by Follow the UX Leader at the Courtyard Restaurant on May18, 2011
- “Creating Web Content that Clicks“, a one-day web writing course also from Follow the UX Leader on May 19, 2011, also at the Courtyard Restaurant
- Ryan Short from Teknision will be the speaker at the next Web Analytics Wednesday at the Heart & Crown ByWard Market, hosted by PublicInsite on May 25, 2011 at 6pm
- FUN for Tech Women event to be held at DiVino’s at 225 Preston Street on May 30th, 2011 from 6pm-8pm. To register, call DiVino’s at (613) 221-9760
- Canada’s Search Engine Marketing Professional Organization, or SEMPO Canada, is holding its first SEMPO Ottawa Members Only Meetup on May 30th, 2011 at 6pm at Johnny Farina on Elgin Street
- “New Era Marketing Mosaika: A Spectacular Multimedia Creation” with Guy Laflamme from the National Capital Commission, presented by CMA Ottawa on May 31st, 2011 at 11:15am at the Hampton Inn and Conference Room
If I’ve missed any, comment away, and I’ll be sure to add it to the information.
Hope to see all of you at one or more of these events!
Mobile Marketing: Ten Ways to Make an Impact
November 5, 2010
Zone5ive, OCRI‘s technology speaker series, has announced session details for the upcoming Wednesday November 10, 2010, event entitled:
10 Ways to Make an Impact with Mobile Marketing
Rob Woodbridge from Untether.tv will be speaking about using mobile marketing to help businesses grow. Right now.
Session details from the folks at Zone5ive:
“Whether your business is high tech, low tech, consulting or selling ice cream, your marketing plan should include mobile. Never has it been easier or cheaper to extend your brand and measure its impact through the most personal of all impersonal items, the thing we both covet and hate but won’t leave at home: the cell phone.
Do you want to know what is beyond Foursquare? Interested in learning about context-driven commerce? What about predictive analytics or the latest location-based marketing services? Come and discover tactical ways in which you can begin to embed mobile into your marketing execution.
What do you want to know about how to leverage mobile marketing in your industry? Submit your questions now to rwoodbridge@gmail.com or via Twitter using hashtag #zone5ive.”
Date: Wednesday November 10, 2010
Time: 11:45 a.m. to 12:30 p.m. for Registration/Networking/Light Lunch, 12:30 p.m. to 1:30 p.m. – Presentation
Location: Brookstreet Hotel, 2nd Level, 525 Legget Drive, Ottawa, Ontario, K2K 2W2
Complimentary underground parking (3 hour limit)
Costs:
Early Registration (received by OCRI no later than 5:00 p.m. on Tuesday November 9, 2010)
$40.00 – OCRI members (plus 13% HST)
$65.00 – Non-members (plus 13% HST)
$15.00 – Students (plus 13% HST)
Students must register via fax or via email
Late / On-Site Registration
$50.00 – OCRI members (plus 13% HST)
$75.00 – Non-members (plus 13% HST)
$25.00 – Students (plus 13% HST)
Students must register via fax or via email
GTEC, Gerry McGovern deadline & Zone5ive @ Brookstreet
October 6, 2010
What do these have in common you ask? Apart from the usual web-ian theme, they are also three of Ottawa’s events this month (so far!). Have I missed any?
1. GTEC (Canada’s Government Technology Event) is in full swing – if not nearly done – at the Westin Hotel (search for GTEC on Twitter to get a sense of the conversation…). Very healthy exhibitor floor and I caught a couple of sessions, including the G20 case study on Canada’s lead role in “the world’s largest social media project”. Kudos to Foreign Affairs and International Trade Canada for opening the kimono and sharing details on how the whole project got off the ground, how things went during and what’s likely to happen next.
2. Zone5ive’s next session, “The Bigger Picture: Taking your Product into Today’s Market” is set for Thursday, October 14, 2010. This month’s speaker is Corien Kershey, Director of Strategy at Marketing Magnitude. In case you haven’t attended this year, please note that Zone5ive has moved to the Brookstreet Hotel in Kanata (who put on a great lunch in September – thanks Brookstreet!).
3. Although technically not an October event, NeoInsight and OCRI are offering an early-bird discount (until 5pm on October 15th) for their Task Management Masterclass with Gerry McGovern in Ottawa on November 3rd (and Halifax on November 1st). Having attended a previous Gerry McGovern event, I expect this one will be a sell out too!
Ottawa’s jam-packed June
June 23, 2010
I’m not sure if it was intentional or not – trying to beat a pre-summer vacation frenzy? – but this past month, Ottawa has been jam-packed with with web-related events. Which is, of course, excellent news for our fair city. Our web-ian community grows!
A quick round up of those I was able to catch:
- GovCamp Ottawa, our local version of GovCamp Canada: “an open environment for conversation about the role of municipal, provincial and federal governments in cultivating the growth and prosperity of Canada’s vibrant communities…”. My first ‘un-conference’, and an intriguing experience. After hearing from a kick-off panel, the audience created the agenda on the spot. I joined a debate about how valuable (or not) subject matter experts are in an open government model, a discussion about inter-jurisdictional (federal, provincial and municipal) applications and a session about how to measure the impact of open government data using examples and success stories. Overall though, my favourite part was the live Twitter feed during the panel itself; highly amusing to be part of a top-trending topic on Twitter for a day…
- “Winning the War on Google” featuring Rebecca Lieb, presented by the nascent Ottawa Web Marketing Club.ca. Rebecca has an impressive search pedigree and covered a lot of the fundamentals of search. Unfortunately, the most interesting material – the future of search – came at the end with little time left. She touched on implications of universal search e.g. the blending of search results – organic, news, images, video, social, etc. to illustrate why it’s – truly – no longer about rankings. Also, intriguing stats from comScore: “In early 2008, 17 percent of searches contained some type of blended result. In late 2008, it was 31 percent of all search results.” Look out marketers!
- “Social Media Marketing Experts Reveal All” with panelists Scott Lake from SWIX, Erin Blaskie, Lifestreamer (my new favourite word – see BabyCenter’s research segmenting social moms) and Michele Bedford-Thistle from Microsoft, presented by OCRI‘s, Zone5ive technology marketing speaker series. Each panelist had an extremely different take on social and how they’ve incorporated it into their professional selves and businesses. Finally – concrete evidence about why organizations don’t need to panic about the ‘right’ way to ‘do’ social.
There were still other events I was not able to attend, including:
- “Wikibrands – Reinventing Your Business in A Customer Controlled Marketplace”, featuring Sean Moffit and presented by SMB Ottawa (Social Media Breakfast Ottawa). For reasons that I’m unclear about, there’s no reference to the event on the SMB Ottawa web page, but you can find the presentation on slideshare. Perhaps they are pure-Twitterists?
- MARCOM 2010 – “professional development and educational forum for public and not-for-profit marketers and communicators”
- Your Facebook Business Account – Turn “Fans” into Customers Session 3 of Using Social Media to Drive Business featuring Erin Blaskie, presented by the Ottawa Chamber of Commerce. Fortunately for me, Erin posted the presentation on slideshare.
If you were able to attend any of these, comment away – I’d be curious to hear what you learned at each.
And finally, although it not exactly an event, there is a deadline worth noting – CMA Ottawa is touting the fact that the entry deadline for the 2010 Canadian Marketing Associations Awards is June 24th, 2010.
Go Ottawa!
Ottawa Web Analytics Wednesday: Feb 10th, 2010
February 3, 2010
Join us on Wednesday February 10th, 2010 for Ottawa’s next Web Analytics Wednesday!
As usual, it will be held at the Black Rose Room (downstairs, at the back) of the Heart and Crown Pub at the Byward Market location, 67 Clarence Street, Ottawa, Ontario, K1N 5P5.
However, on the “not as usual” front, our presenter will be Jim Sterne, web analytics guru extraordinaire. Among other guru-like accomplishments, Jim is the Founding President and current Chairman of our Web Analytics Association.
Jim is visiting three of our fair Canadian cities and in Ottawa in particular, will also be speaking the next day, February 11th, 2010 at OCRI’s Zone5ive Marketing Forum.
Also – please note that this month’s Web Analytics Wednesday begins at 7PM (as opposed to the usual 6PM).
See you there!
Get the web analytics edge – enter to win $675.00 of learning!
January 26, 2010
Attend OCRI Zone5ive Marketing Forum on Thursday February 11, 2010 in Ottawa, Canada and enter to win $675.00 CAD worth of learning from UBC’s Award of Achievement in Web Analytics!
The Web Analytics Association (WAA) has collaborated with The University of British Columbia (UBC) Continuing Studies to offer the UBC Award of Achievement in Web Analytics. This series of courses is delivered 100% online so that this educational commitment fits into your schedule and is available to working professionals around the world!
Supported by Online Authority, this month’s Zone5ive speaker is Jim Sterne and his topic is “Translating Web Intelligence into Business Value.” Jim Sterne is Chairman of the Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit
Contest details:
- Contest open to paid registrants and attendees of the OCRI Zone5ive Marketing Forum, Thursday February 11th, 2010 at the Travelodge Ottawa Hotel and Conference Centre Centennial Ballroom from 11:30 a.m. – 1:30 p.m.
- Course voucher will be awarded via random business card draw to be held following the speaker’s closing remarks. The winner of the draw must be present to receive the course voucher.
- Course voucher is issued by University of British Columbia Continuing Studies and is valued at $675.00 CAD. The course voucher may be used by the bearer towards the tuition fee (before taxes) for one online UBC Continuing Studies Web Analytics Course beginning on or before March 1st, 2011. The course voucher must be surrendered at the time of registration (in person, by mail or phone). No refund will be made should the course tuition be less than $675.00. Course voucher not redeemable for cash.
Jim Sterne in Ottawa, Canada February 11th, 2010
January 22, 2010
Online Authority, OCRI and Zone5ive are pleased to announce that Jim Sterne, Chairman, Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit will be returning to Ottawa, Canada on Thursday February 11th, 2010. Jim’s topic is:
Translating Web Intelligence into Business Value
Session Summary:
We started out counting hits just to prove that our website was being seen. Then we started measuring more closely in order to make our websites better. It turns out that web data can be valuable much more broadly. Jim Sterne walks us through the stages of using web intelligence to get to know our customers better, to optimize our marketing and finally to improve the business as a whole. Web analysis is now about what customers want, how they respond, and what they will buy. Marketing analysts can now deliver actionable insights that lead to higher profits, lower costs and improved customer satisfaction. Come to this session and learn how simple tools and techniques can help marketing get down to business.
Speaker’s Biography:
Jim Sterne is Chairman of the Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit. As an author, a consultant to Fortune 500 companies, and a public speaker, Jim Sterne focuses his twenty years in sales and marketing on the changing landscape of the Web as a medium for creating and strengthening customer relationships. With a special focus on Web metrics, his company, Target Marketing, is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.
Event Information:
Date: Thursday, February 11, 2010
Time: 11:30 a.m.– Registration/networking lunch, 12:30 p.m. – 1:30 p.m. – Presentation
Place: **NEW LOCATION** Centennial Ballroom, Travelodge Ottawa Hotel & Conference Centre, 1376 Carling Avenue
Cost: Early Registration (received by OCRI no later than 5:00 p.m. on Tuesday February 9, 2010)
$40.00 – OCRI and Web Analytics Association (WAA) Members (plus 5% GST)
$80.00 – Non-members (plus 5% GST)
$15.00 – Students (plus 5% GST)
Late and On-Site Registration (received by OCRI after 5:00 p.m. on Tuesday February 9, 2010)
$50.00 – OCRI and Web Analytics Association (WAA) Members (plus 5% GST)
$90.00 – Non-members (plus 5% GST)
$25.00 – Students (plus 5% GST)
Event pre-registration closes February 10th at 5:00 p.m.
Register online* or contact Tanya Calvo, Conference Administrator, Membership & Corporate Programs, OCRI at (613) 828-6274 ext 224 or tcalvo@ocri.ca.
On-site registrations are welcome.
*Online registration must be made by credit card
Web Usability for Business Results
November 25, 2009
Our next OCRI Zone5ive Marketing Forum has been announced – join us on Thursday December 10, 2009 at our new location, the Travelodge Hotel Ottawa and Conference Centre in the Greenery Room. Our speaker is Dominira Saul, Director of User Experience Design, Akendi.
Session Overview: If you’re responsible for a website, whether you work with outside agencies or do everything internally, you need to understand: what drives good usability; how to recognize poor usability; and how to work with your external and internal partners to get what you need.
It’s common knowledge that the easier a website is to use the happier users will be. This can translate into increased sales, greater brand awareness, and decreased support costs among other benefits. In today’s web-driven world, usability is more important than ever.
In his talk, Dominira Saul will outline what we should all know about web usability; the right questions to ask; and what steps you should take to ensure a better user and brand experience.
Register Online
Thursday November 10th, 2009
11:30 a.m. to 12:30 p.m. – registration and lunch
12:30 p.pm to 1:30 p.m. – presentation
Customer Engagement through Social Media
September 25, 2009
On behalf of the OCRI Zone5ive Marketing Forum programming committee, I’m pleased to share details about our ‘season opener’ which will be held on October 8th, 2009.
Our speaker is Natasha D’Souza, Founder of Virtual EyeSee, who will be presenting Customer Engagement through Social Media:
If you are like many organizations, you have likely begun to add some elements of social media to your marketing tactics. But how do you leverage these new channels to truly engage customers in meaningful conversations, and to gather and respond to market feedback?
In this Zone5ive session, you will learn how to use Twitter, Facebook, YouTube and Blogs to listen to and engage your audience, and to build your own online community using open source tools and hosted services.
Some of the takeaways will be:
- skills to help you learn to listen to your customers
- approaches for successful customer engagement
- crowd sourcing your product development; and much more.
Natasha D’Souza from Virtual EyeSee will take you on a social media adventure and inspire you to engage with your customers. Whether you are on a shoestring, moderate or large budget there is solution for everyone.
Date: Thursday October 8, 2009
Time: 11:30 a.m. – 1:30 p.m.
Location: Ben Franklin Place, Council Chamber – Main Floor, 101 Centrepointe Dr.
Register online or by contacting Tanya Calvo, Conference Administrator at 613-828-6274 ext. 224 or tcalvo@ocri.ca.
50 Ideas on Using Twitter and LinkedIn for Business
June 8, 2009
Looks like it’s going to be a great OCRI Zone5ive Marketing Forum session this week! Andrew Milne of bv02 Inc. will be moderating the following panel:
Kelly Rusk, Manager of Marketing and Communities, MediaMiser Ltd (Go Kelly!)
Scott Lake, Founder, ThinkSM and SWIX
Luc Levesque, Founder, TravelPod.com
Entitled “50 Ideas on Using Twitter and LinkedIn for Business” the pitch is:
“Listen to and engage this panel of social media experts to determine how, when and if you should be adding some of the world’s most influential social media networks to your marketing and communication mix. Benefit from their experience and research and discover how both local and international brands are succeeding, or failing, with the likes of LinkedIn and Twitter. Covering topics such as How to Build a Social Media Plan, Social Media ROI and Social Media Tools you’ll leave the session armed with a checklist of things to do and investigate.”
Date & Time: Thursday June 11, 2009 – 11:30 a.m. – 1:30 p.m.
Location: Ben Franklin Place, Council Chamber – Main Floor, 101 Centrepointe Dr.
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