Jim Sterne in Ottawa, Canada February 11th, 2010
January 22, 2010
Online Authority, OCRI and Zone5ive are pleased to announce that Jim Sterne, Chairman, Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit will be returning to Ottawa, Canada on Thursday February 11th, 2010. Jim’s topic is:
Translating Web Intelligence into Business Value
Session Summary:
We started out counting hits just to prove that our website was being seen. Then we started measuring more closely in order to make our websites better. It turns out that web data can be valuable much more broadly. Jim Sterne walks us through the stages of using web intelligence to get to know our customers better, to optimize our marketing and finally to improve the business as a whole. Web analysis is now about what customers want, how they respond, and what they will buy. Marketing analysts can now deliver actionable insights that lead to higher profits, lower costs and improved customer satisfaction. Come to this session and learn how simple tools and techniques can help marketing get down to business.
Speaker’s Biography:
Jim Sterne is Chairman of the Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit. As an author, a consultant to Fortune 500 companies, and a public speaker, Jim Sterne focuses his twenty years in sales and marketing on the changing landscape of the Web as a medium for creating and strengthening customer relationships. With a special focus on Web metrics, his company, Target Marketing, is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.
Event Information:
Date: Thursday, February 11, 2010
Time: 11:30 a.m.– Registration/networking lunch, 12:30 p.m. – 1:30 p.m. – Presentation
Place: **NEW LOCATION** Centennial Ballroom, Travelodge Ottawa Hotel & Conference Centre, 1376 Carling Avenue
Cost: Early Registration (received by OCRI no later than 5:00 p.m. on Tuesday February 9, 2010)
$40.00 – OCRI and Web Analytics Association (WAA) Members (plus 5% GST)
$80.00 – Non-members (plus 5% GST)
$15.00 – Students (plus 5% GST)
Late and On-Site Registration (received by OCRI after 5:00 p.m. on Tuesday February 9, 2010)
$50.00 – OCRI and Web Analytics Association (WAA) Members (plus 5% GST)
$90.00 – Non-members (plus 5% GST)
$25.00 – Students (plus 5% GST)
Event pre-registration closes February 10th at 5:00 p.m.
Register online* or contact Tanya Calvo, Conference Administrator, Membership & Corporate Programs, OCRI at (613) 828-6274 ext 224 or tcalvo@ocri.ca.
On-site registrations are welcome.
*Online registration must be made by credit card
Web Usability for Business Results
November 25, 2009
Our next OCRI Zone5ive Marketing Forum has been announced – join us on Thursday December 10, 2009 at our new location, the Travelodge Hotel Ottawa and Conference Centre in the Greenery Room. Our speaker is Dominira Saul, Director of User Experience Design, Akendi.
Session Overview: If you’re responsible for a website, whether you work with outside agencies or do everything internally, you need to understand: what drives good usability; how to recognize poor usability; and how to work with your external and internal partners to get what you need.
It’s common knowledge that the easier a website is to use the happier users will be. This can translate into increased sales, greater brand awareness, and decreased support costs among other benefits. In today’s web-driven world, usability is more important than ever.
In his talk, Dominira Saul will outline what we should all know about web usability; the right questions to ask; and what steps you should take to ensure a better user and brand experience.
Register Online
Thursday November 10th, 2009
11:30 a.m. to 12:30 p.m. – registration and lunch
12:30 p.pm to 1:30 p.m. – presentation
Prepare to Defend Your (site) workshop goes on the road
November 1, 2009
CASLIS, Canada’s Association for Special Libraries and Information Services is sending Online Authority’s “Prepare to Defend Your (site)!: Website Performance Measurement” workshop on a cross-Canada roadshow.
Join Kelly Kubrick this fall in Winnipeg, Edmonton, Calgary, Ottawa or Montreal for an entertaining workshop on Internet Performance Measurement. Learn how to:
- Prove you are using your website to offer better service to clients;
- Ensure your website remains accountable; and
- Secure resources to improve the website going forward.
It’s an Internet call to arms!
This three hour workshop will be offered by the following CASLIS chapters:
- Winnipeg, Manitoba – November 3rd, 2009 – 2:00 pm
- Edmonton, Alberta – November 4th, 2009 – 12:30 pm
- Calgary, Alberta – November 5th, 2009 – 9:30 am
- Ottawa, Ontario – November 12th, 2009 – 1:00 pm
- Montreal, Quebec – November 24th, 2009 – 1:oo pm
Register for your preferred city at each chapter’s website, or contact Online Authority for assistance.
The MHC Online®: Get the Electronic Edge!
September 8, 2009
The Canadian Manufactured Housing Institute (CMHI) and Online Authority are pleased to announce the newest Manufactured Housing Consultant (MHC)® workshop.
The MHC® Online: Get the Electronic Edge! will be offered in Ottawa, Canada on Saturday, September 19th, 2009 in conjunction with CMHI’s Semi-Annual Meeting.
This new workshop was created for salespeople seeking perspective on the value of the web as a lead generation tool. In particular, this course is directed at Registered Manufactured Housing Consultants (MHC)® and manufactured housing and factory-built sales people, marketing staff and business owners.
Interested in attending? Visit CMHI for meeting and workshop agendas as well information about how to register.
If you have any other question, feel free to contact CMHI or Online Authority for more details.
50 Ideas on Using Twitter and LinkedIn for Business
June 8, 2009
Looks like it’s going to be a great OCRI Zone5ive Marketing Forum session this week! Andrew Milne of bv02 Inc. will be moderating the following panel:
Kelly Rusk, Manager of Marketing and Communities, MediaMiser Ltd (Go Kelly!)
Scott Lake, Founder, ThinkSM and SWIX
Luc Levesque, Founder, TravelPod.com
Entitled “50 Ideas on Using Twitter and LinkedIn for Business” the pitch is:
“Listen to and engage this panel of social media experts to determine how, when and if you should be adding some of the world’s most influential social media networks to your marketing and communication mix. Benefit from their experience and research and discover how both local and international brands are succeeding, or failing, with the likes of LinkedIn and Twitter. Covering topics such as How to Build a Social Media Plan, Social Media ROI and Social Media Tools you’ll leave the session armed with a checklist of things to do and investigate.”
Date & Time: Thursday June 11, 2009 – 11:30 a.m. – 1:30 p.m.
Location: Ben Franklin Place, Council Chamber – Main Floor, 101 Centrepointe Dr.
CMA Ottawa Speed Networking Event
May 25, 2009
On May 26th, 2009, join myself and other members of CMA Ottawa for great opportunity to pitch yourself, your company or a new product and service to your marketing colleagues in the nationagl capital region.
The event is called “Speed Networking” and it will be held at the Hampton Inn at 100 Coventry Road in Ottawa, Ontario.
Be sure to arrive with your business cards & brochures, and be prepared for your three minute elevator pitch! To ensure you get the most out of the event, also be sure to tell others what kinds of services you’re looking for. There could be some great suggestions right across the table from you.
Due to the special nature of this event, space is limited, so be sure to register ASAP.
Event details:
- When: Tuesday, May 26th, 2009 from 11:45 a.m. to` 2:15 p.m.
- Where: Hampton Inn and Conference Centre, 100 Coventry Road, Ottawa ON offering plenty of free parking
- Cost: $ 35.00 for CMA members, $ 50.00 for non-members. Price includes lunch, coffee and dessert.
Presented by the Ottawa Chapter of the Canadian Marketing Association. CMA Ottawa hosts monthly networking and educational luncheons and seminars throughout the year. The CMA is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.
Web Analytics Wednesday: Feb 11, 2009
January 29, 2009
Good news – Alex Langshur of PublicInsite has announced the date for Ottawa’s next Web Analtytics Wednesday.
Details: Wednesday February 11th, 2009 at 6:00. This month, it looks like we’ll be at the Heart & Crown Pub in the Byward Market, in the Black Rose Room and our topic is:
“…this event will feature a short presentation by the Canadian Mint on how they used customer satisfaction measurement to dramatically improve the user experience and drive key conversion events.”
And with a refreshing beverage or two, no less. What an excellent way to get your professional development in this month, don’t you think?
Thanks again for hosting Alex!
Ottawa Business Summit 2009
January 29, 2009
If you have the chance, please join us next week on Tuesday February 4th, 2009 for the Ottawa Business Summit 2009. I’ll be speaking in the morning, but there’s a ton of great information on offer all day.
However, far more fun – the organizers have managed to entice one of the Dragons to head east on the 401!
Looks like three entrepreneurs will be given the chance to pitch – so if you’ve got a business idea and are looking for funding, this is your chance. Right here in our frozen, transit-strike paralyzed city.
Ahh – home, sweet home.
See you next week!
Ottawa’s first Web Analytics Wednesday!
November 3, 2008
This morning, while checking Web Analytics Demystified for upcoming Montreal Web Analytics Wednesdays events, I was very pleased to see our first ever Ottawa WAW is scheduled for November 19th, 2008 at the Heart & Crown on Preston Street. Excellent news!
For event details and registration
Thank you to Alex Langshur for hosting – looking forward to it!
Now I’ve got to think of all the folks in the national capital region who need to know about this…
Quick update: Check out the photos Darlene Moore of Drive Traffic kindly posted from this event.
Thank you CMA Ottawa
October 28, 2008
A big thank you to everyone who attended today’s CMA Ottawa‘s luncheon, “Secrets to Effective Internet Marketing“. I enjoyed everyone’s questions and appreciate the time you took out of your day.
For those who may not be familiar with CMA Ottawa, it’s the local chapter of the Canadian Marketing Association, “the largest marketing association in Canada representing the integration and convergence of all marketing disciplines, channels and technologies.”
CMA Ottawa welcomes marketers from all sectors, public and private, from both sides of the river to its monthly luncheons (September to May). For information about upcoming sessions, please visit http://www.CMAOttawa.com.
Thanks!
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