Is Your Search Marketing Missing In Action?
April 16, 2010
Many thanks to CMA Ottawa, the Ottawa chapter of the Canadian Marketing Association, for inviting me to speak at their upcoming luncheon on April 27th, 2010.
I’m especially pleased about the about the topic I get to tackle – search engine marketing. Back in December 2008, I was fascinated to read a study describing how business owners find search campaigns more scary than filing taxes. Since then, I’ve concluded that this might indeed be the case – which is not a good thing.
Search marketing may be the great leveler and I don’t like the idea of business owners shying away from it. Instead, I’d be much happier if they at least understood enough about the tactic to decide if it should be included in their marketing mix or not.
My hope is to demystify search marketing and in particular, talk about:
- Measuring visibility instead of worrying about rankings
- Why it’s not really about your home page anymore
- How you can leverage your own subject matter expertise
I’ve just returned from eMetrics Marketing Optimization Summit in Toronto and Canada’s Search Marketing Expo, SMX Toronto, and my head is brimming with search ideas and issues; I’m really going to have to rein myself in…
I hope to see you on April 27th!
Event details:
When: Tuesday April 27th, 2010, from 11:45 a.m. to 2:15 p.m.
Where: Hampton Inn and Conference Centre, 100 Coventry Rd, Ottawa
Cost: $40.00 for CMA members, $55.00 for non-members
Internet Marketing Secrets Revealed
February 3, 2008
Good news for Ottawa’s business owners and entrepreneurs – details about the City of Ottawa‘s Small Business Forum 2008 are now available. The Forum is set for February 22nd, 2008 from 7:30am to 2:00pm at the Ottawa Congress Centre and the cost is $90.00 CDN (plus GST).
This year’s keynote is Cora Tsouflidou, Founder, President and CEO of Cora’s Breakfast and Lunch. As a result of one of my standing committee meetings, I’ve become a regular at the Ottawa-Kanata location so I’m looking forward to hearing the scoop on how Ms Tsouflidou grew her restaurant chain from a single location in Montreal in 1987 to more than 90 Canadian franchise locations today.
Speaking of scoop, I invite you to “Internet Marketing Secrets Revealed“, a presentation I’m giving at the same event from 9:00 – 10:00 AM. For those who might be interested, my plan is to explain
- How to identify rich sources of website traffic
- Why you should play nicely with robots
- How perception vs. reality can work in your favour
- Why assumptions can hurt (but testing can help)
- How to take immediate advantage of the dawning “other” Internet
I’m going to assume that you have a website for your business already, but if not, please pop by anyway – if nothing else, I hope you’ll leave with a few plans in mind for when the moment does come.
Register for the Forum online or contact Kim Kelly Associates at (613) 521-3910 or kim@kimkellyassociates.com.
Looking forward to seeing you there!
Kelly Kubrick
Online Authority
Thank you WBN
December 5, 2007
Many thanks to the Women’s Business Network (WBN) of Ottawa for the invitation to speak at their November 2007 luncheon. It was a pleasure to meet so many WBN members, learn about their companies and to have the opportunity to discuss today’s Internet marketing trends.
Thank you WBN members, for your interest in Kelly Kubrick’s and Online Authority’s particular passion – demystifying the Internet and teaching business owners how best to take advantage of the opportunities it offers.
Further, my thanks to Sue Smarkala of Adlerian Counselling and Consulting Group Inc for the great summary of the presentation.
Internet Marketing Today
November 2, 2007
On November 20th, 2007, Kelly Kubrick will be speaking to the Women’s Business Network (WBN) of Ottawa. The WBN is “an organization of like-minded women, interested in making relationships to create more business…and has celebrated over 20 years of involvement in the business community.”
She’ll be discussing “Internet Marketing Today” and in particular,
- How this IS your mother’s Internet (Or the geeks have left the building);
- Proof that the web is different than print;
- What you & the Internet can learn from the Yellow Pages;
- Why sharing your sandbox with robots is a good thing;
- The truth behind the emperor and his clothes