eMetrics Toronto 2011 agenda posted
February 6, 2011
I’m very pleased to share the news that the agenda for the 2011 Toronto eMetrics Marketing Optimization Summit agenda has been posted. It’s looking good, and I’ve already got my eye on several of the sessions including:
- Stéphane Hamel, famed analytics Immeria blogger on “Establishing your Web Analytics Maturity”; I’ve had the bad luck of conflicts at past eMetrics Summits when Stéphane has presented his web (now online) analytics maturity model. However as a long-time fan – that’s it this is my year!
- We’ve got a double serving of Canadian business icon Research in Motion (RIM) as Dan Quinn compares panel notes about “How Decision Makers Consume what Analysts (and Agencies) Produce” and Simon Austin will be tackling Social Media Metrics – more of that is always better…
- Anne Nash from the Canada Revenue Agency (CRA) will share stories about “What Happens when the Home Page is NOT your front door”
We’ve got attribution sessions, managing multiplicity (multiple data sources), measuring mobile, measuring video, best practices of testing, the value of data and more – tons of great topics. As usual, there’s far more sessions that I’m hoping to catch than I expect time will allow.
I’m also very honoured to announce that I’ll be speaking this year, with my web analytics compadres, Alan K’necht from K’nechtology and June Li from ClickInsight. We’re part of the eMetrics Campaign and Acquisition Optimization track where we’ll be answering audience questions on the Fundamentals of Acquisition Optimization. Our session will be held from 1:15 – 2:00 PM on Thursday April 28th, 2011. Hope to see you there!
Call for Speakers – eMetrics Toronto April 2011
November 4, 2010
Calling all Ottawa companies, organizations and associations – we need you! Toronto’s eMetrics Marketing Optimization Summit is on the hunt for speakers for the April 26-29, 2011 summit to be held at the Sheraton Centre Toronto Hotel.
The speaker submission deadline is December 12th, 2010.
In particular, eMetrics is looking for stories that tell the ” how-to and how-much, about the challenges you overcame, the experiments that failed, how you won a budget increase for online marketing because your ROI rocks! And, how you are evangelizing online marketing analytics and experimentation in your organization.”
In other words, open your measurement kimono! Consider sharing the good, the bad and the ugly from your recent analytics learnings. Why would we ask such a thing? Simply because it works – eMetrics is about receiving golden nuggets of learning from fellows and friends in our burgeoning analytics industry. Having attended three eMetrics summits myself, I can tell you the best presentations were those where practitioners described the particular digital measurement problem they tried to solve and explained the results. No holds barred.
Memorable speakers for myself include Breanna Wigle, who proposed an “RFF Score” (Recency+Frequency+Number of Facebook Friends) as a methodology for social network analysis for Military.com. Then there was Alain Tremblay from Bell Interactive who walked us through identified points of failure in a shopping cart, and explained how qualitative data analysis pointed them towards solutions. Wonderfully concrete. Or the always charming Vicky Brock who delivered a great case study on understanding visitor behaviour when you don’t sell online. She described specific content improvement actions that could be taken based on her analysis of a university’s onsite search engine data. Great stuff.
I’m hoping that Ottawa folks will consider submitting a speaker proposal – whether it be for an analytics or a social marketing outreach campaign within a federal government department, or a search marketing program at a private sector company, or a social media membership recruitment effort from an association. I know you’re out there, fellow Ottawans – let’s make sure we let the rest of Canada know it!
Please contact me if you have any questions about the event or to discuss ideas or topics you are considering. To help you brainstorm, the 2011 eMetrics content focus includes the following topics:
- Digital Management
- Media Analytics: Cross Media, Cross Platform
- Site Optimization and Usability
- Campaigns and Acquisition Optimization
- Social Mobile Marketing Metrics
Good luck!
Looming Deadline for SMX Session Pitches
December 14, 2009
Toronto’s April 2010 Search Marketing Expo (SMX Toronto) session pitch deadline is December 15th, 2009. For anyone new to this conference, SMX Toronto runs alongside eMetrics Marketing Optimization Summit.
If you or an organization you work with would like to talk about a search (search engine optimization, marketing, analytics and onsite search) project you’ve completed of late, the conference organizers would love to hear from you:
Read about planned session tracks and submit your pitch
Help! My website is a dud!
January 10, 2008
Is your business part of the residential construction industry in Ontario? Will you be attending “Ontario Forum 2008″, presented by the Ontario Home Builder’s Association (OHBA)?
If so, please join Kelly Kubrick of Online Authority for a two-hour seminar about how to diagnose if your website is a dud:
“Ever wondered why your website traffic is so low? Have you wanted to ask for an evaluation, but were afraid of what people might say? Most websites share common mistakes that are easily fixed. Come to this session to find out what you might be doing right…or wrong.”
Event details:
Ontario Forum 2008
Weston Prince Hotel
900 York Mills Road, Toronto, Ontario M3B 3H2
“Help! My website is a dud!”
January 17th, 2008 – 8:00 AM to 10:00 AM
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