Get the Electronic Edge
The MHC Online® Workshop Description
Developed by the Canadian Manufactured Housing Institute (CMHI), Manufactured Housing Consultant (MHC)® workshops are designed to help people in the construction industry increase their knowledge, professionalism and ability to provide a superior home buying experience to their customers. This new workshop was created for salespeople seeking perspective on the value of the web as a lead generation tool. In only three hours, we’ll demystify web terminology and give you practical tools and advice that will help you incorporate the Internet your sales process, excel in your job, and ensure your company achieves online success.
What you’ll learn
Industry research, our own data and our own experience as Internet users tells us how critical the web is in today’s factory-built housing sales process. We all agree that salespeople all need an Internet action plan. Now what? Before finding yourself the one tasked with developing that plan, wouldn’t you like to know what you’re getting into?
Learn the criteria for a good sales website and how to assess if your company’s website surpasses, meets or fails the standard. In addition, learn how to incorporate the Internet into the traditional factory-built housing sales processes – from online lead generation to qualification, capture and follow up.
Who should attend
- Registered Manufactured Housing Consultants (MHC)®
- Manufactured housing and factory-built sales people and marketing staff
- Business owners
Schedule
The Workshop will be offered in Ottawa, Canada on Saturday, September 19th, 2009 in conjunction with CMHI’s Semi-Annual Meeting.
Instructor
Kelly Kubrick is the owner of Online Authority, an Internet marketing consulting practice established in 2002. Former Director of eCommerce Development for Time Warner’s publishing division in New York, Kelly oversaw the planning, development and launch of over 60 websites for such brands as TIME, Fortune, Sports Illustrated and People. She was a member, as well, of corporate task forces on initiatives such as joint Time Inc.–America Online (AOL) Marketing, online customer service and email marketing.
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