Advanced Web Writing Training Course
Advanced Web Writing Course Description
Congratulations! Your web team has provided an Introduction to Writing for the Web to your marketing, communications and program content owners. They understand why it makes sense to write differently for the web, and now they have lots of ideas about how they can begin doing so.
In fact, your authors are so keen that they want more ideas and instructions – right now! They want concrete instructions about how exactly they can improve the ‘findability’ of their content in Google. In fact, they’ve embraced the idea so much so that they want to make sure all website content gets written this way – tomorrow! Now what?
That’s easy — contact Online Authority today — we’ve got just the course for you!
What You Will Learn
In this one day workshop, we’ll ensure your writers walk away with practical advice and straightforward instructions. We’ll provide:
- An understanding of the benefits and definitions of website findability (writing web content in a way that ensures it will get found in Google);
- Specific steps illustrating how writers can improve their own web content; and
- Hands on exercises about how they can apply advanced web writing techniques — immediately — to existing web pages on your organization’s website.
Who Should Attend
Marketing and communications professionals, writers and editors responsible for writing web content. Ideally, attendees will have attended Online Authority’s “Introduction to Writing for the Web” half day course so they have important background information.
Course Length, Format, Agenda and Price
This is a one-day workshop taught at your facility and scheduled at your convenience. The cost is $1,500.00 (excluding taxes) per one-day delivery of the course, up to a maximum of 15 participants (plus instructor’s travel expenses if course delivered outside of Ottawa, Canada).
Contact Online Authority to request a copy of the Advanced Web Writing agenda.
Participant Comments
“Kelly – thanks for your, as usual, highly entertaining and useful session!”
Related Course: Introduction to Writing for the Web
As background, consider offering “Introduction to Writing for the Web“, a half-day course to introduce your colleagues to the concepts of Writing for the Web and to provide them with evidence about how this will benefit your organization’s online audience.
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