Omniture SiteCatalyst Web Analytics Training Course
Course Description: Omniture’s SiteCatalyst for End Users
Omniture‘s SiteCatalyst is premium web analytics tool that will help marketers understand how well their online initiatives and campaigns are performing. SiteCatalyst will help your company measure how much traffic your website is getting, from which campaigns and whether those visitors are converting or not.
Excellent information - and volumes (and volumes) of it. And volumes. In fact, so many reports, with so many ways to customize each report that many end users find themselves overwhelmed. Which means they won’t use the reports. Which means all that time and money you spent getting SiteCatalyst up and running may go to waste. Stop the madness!
This course will help your end users make sense of it all.
If you find your end users are wondering which SiteCatalyst reports are the most useful, or guessing what they might mean, Online Authority can help. We’ll help them understand what they can actually do with your company’s SiteCatalyst reports and how to translate them to other colleagues.
Using your own web analytics reports, we will teach end users how to access, analyze and act on your Omniture SiteCatalyst reports. Specifically designed for end users, “Understand Your Omniture SiteCatalyst Reports” is taught from a business analyst and marketing / communications professional’s perspective, not from a technical viewpoint.
What You Will Learn About Your Omniture SiteCatalyst Reports
Online Authority has created multiple training modules to get your end users up and running with your analysis, as quickly as possible. We offer:
- Introduction to Omniture SiteCatalyst: Learn how to navigate screens, run / download reports, create dashboards and bookmarks and access help;
- How to Navigate and Understand SiteCatalysts’ Ready-to-Use Reports including Page Summary, Next Page Flow, Fallout/Form Abandonment, Geo-segmentation and Conversion Funnels;
- Omniture’s SiteCatalyst Custom Reports for End Users: Learn how to to define, navigate and understand reports unique to your company’s needs;
- Your SiteCatalyst Natural Search Keyword Report: Learn how to interpret organic search engine data to optimize titles, navigation and content;
- Omniture’s SiteCatalyst Campaigns Report for End Users: Learn how to measure campaign efficiency and effectiveness by channel (Paid search vs. Email vs. Display units), how to enable cost-based comparisons and improve efficiency of online spend. Report elements include: Cost per click, Cost per keyword and Cost per action
- Understand Your SiteCatalyst ClickMap Report: Learn how to run and interpret SiteCatalyst’s “ClickMap” overlay report which measures traffic and success metrics per page.
- Introduction to Omniture SiteCatalyst Mobile Reports: Interpret your mobile reports to profile your mobile audience and their devices in order to optimize your content development strategy and measure the effectiveness of mobile marketing campaigns
Omniture SiteCatalyst Training Participant Comments:
“Just wanted to drop you a note of thanks…I had good feedback from the team and have already put some of my new skills to use today!”
“Thank you for a very enlightening session!”
Length and Format of Omniture SiteCatalyst Web Analytics Training
One-day course taught at your facility and scheduled at your convenience. Alternatively, Online Authority can delivery individual Omniture SiteCatalyst training modules remotely as a series of one-hour web conference sessions. Contact Online Authority for an agenda.
Price for Omniture SiteCatalyst Web Analytics Training
$1,500.00 (excluding taxes) per one day session (up to a maximum of five participants), plus instructor’s travel expenses if course delivered outside of Ottawa, Canada.
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