Understanding Adobe’s SiteCatalyst (by Omniture) Reports
Course Description: Understanding Your Omniture SiteCatalyst Reports
Adobe‘s SiteCatalyst (powered by Omniture) is a premium web analytics tool that helps marketers understand how well their online initiatives and campaigns are performing. SiteCatalyst helps your company measure how much traffic your website is getting, from which campaigns (and unpaid sources) and whether those visitors are converting or not.
Excellent information - and volumes (and volumes) of it. And volumes. In fact, so many reports, with so many ways to customize each report that many end users find themselves overwhelmed. Which means they won’t use the reports. Which means all that time and money you spent getting Omniture SiteCatalyst up and running may go to waste. Stop the madness!
This course will help your marketing and business end users make sense of it all.
If your end users are not sure what SiteCatalyst offers, or which Omniture SiteCatalyst reports are the most useful, Online Authority can help. We’ll help your colleagues understand what they can actually do with your company’s reports and how to translate those insights to others internally.
Using your company’s own Omniture SiteCatalyst web analytics reports, we will teach end users how to access, analyze and act on your data. Specifically designed for marketing and business end users, “Understanding Your SiteCatalyst Reports” is taught from a business analyst and marketing / communications professional’s perspective, not from a technical viewpoint.
What You Will Learn About Your Omniture SiteCatalyst Reports
Online Authority has created a one-day course which covers the following topics:
- How to identify and prioritize your SiteCatalyst reporting needs
- Introduction to SiteCatalyst
- Key Terminology
- Hands-on tour of the various screens
- Navigating Standard SiteCatalyst Reports: Site Metrics / Site Content, Paths, Traffic Sources, Mobile and Video reports and Visitor Retention / Profile reports
- Understanding and Interpreting Advanced SiteCatalyst Reports: Custom Conversions, Custom Traffic, Campaigns and Marketing Channels
- Communicating Results through Summary Reports
Throughout the day, your attendees will undertake a variety of hands-on exercises to increase their familiarity with the screen layout and functionality.
Understanding Omniture SiteCatalyst Training Participant Comments:
- “The training session was great – everyone thought that you did an amazing job and they were happy with the level and type of material you covered. In fact, you sparked many people’s interest in using SiteCatalyst even more. Thanks so much for everything!
- “Just wanted to drop you a note of thanks…I had good feedback from the team and have already put some of my new skills to use today!”
- “Thank you for a very enlightening session!”
Length and Format of Understanding Omniture SiteCatalyst Training
One-day course taught at your facility and scheduled at your convenience. Contact Online Authority today for a copy of the agenda.
Price for Understanding Omniture SiteCatalyst Training
$1,500.00 (excluding taxes) per one day session (up to a maximum of five participants), plus instructor’s travel expenses if course delivered outside of Ottawa, Canada.
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