The Internet is Your Business
Course Description:
Everyone’s pressuring you to develop your organization’s Internet strategy, but no one is telling you how, why it matters or even how much to budget for it. On top of it, no one seems to know who expected to actually do the work. I mean, on top of it all, are they also expecting you to learn HTML?
Would you like some straight answers?
What you’ll learn:
A clearer understanding of your proposed (future) Internet strategy: Is it worth it, how much will it cost and what steps are involved?
We’ll review current research on the size and makeup of the Canadian Internet audience and competitive landscape, how to budget for a website design or redesign, how to make critical technology decisions and how to ensure a return on your investment by promoting the site once it has launched.
Who should attend:
Business owners and marketing and communications professionals.
Participant Comments:
“Kelly has a “tell it like it is” approach that saved us time, money and frustration. Our website and Internet marketing is now designed to help web users find us quickly and easily when they are searching for a solution to their problem. Like Kelly, our website is professional, helpful and easy to understand.” Sheldon Rice CIM, FCSI, Canaccord Capital Inc.
“Kelly truly is the Authority when it comes to marketing your business or organization online. I was thoroughly impressed with her knowledge and experience, which she is able to convey in a practical and professional manner. Kelly is also a pleasure to deal with as a person, and I would highly recommend her to anyone that is looking for expert advice on enhancing their Internet presence.” Darrell Cox, Economic Development Consultant, City of Ottawa
Length and Format:
One-hour presentation.
Price:
$375.00 per session (up to a maximum of 15 participants), plus instructor’s travel expenses if course delivered outside of Ottawa, Canada.
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