Google Analytics Training Course
Google Analytics Training Course Description
Google Analytics is a free web analytics tool that can help your company understand how much traffic your website is getting, where your visitors are coming from and what tasks they are completing (or not completing) while visiting your website. In fact, there are probably more reports than you will ever need. Which is where the problem comes in…once you have Google Analytics up and running, it can be a bit overwhelming.
This course will help you make sense of it all.
If you find yourself wondering which reports are the most useful, or trying to guess what they mean, Online Authority can help. We’ll help you understand what you can actually do with the inforamation and how to translate them to your colleagues.
Using your own Google Analytics website reports, we will teach you how to access, analyze and act on your Google Analytics reports. Specifically designed for end users, “Understand Your Google Analytics Reports” is taught from a business analysts and marketing or communications professionals, not a technical viewpoint.
What You Will Learn About Your Google Analytics Reports
Know what your Google Analytics website reports mean and how you to use them to take action and increase quality traffic to your site.
- Learn how to access your company’s Google Analytics website reports;
- Define outcomes and key perforance indicators (KPIs) to measure the effectiveness of your website;
- Understand key Google Analytics concepts: profiles, filters, tags and tagging
- Take a detailed tour of your Google Analytics tool including dashboards, the calendar, advanced segments, exporting reports and where to access help resources
- Learn how to interpret your visitor, traffic sources and content reports
- Understand the value of goals and custom reporting
Who Should Attend Google Analytics Training
Marketing and communications professionals responsible for website strategy as well as website content producers and managers.
Google Analytics Training Participant Comments:
“Excellent presenting skills, very valuable information. Thanks!”
“Excellent session, great presentation. Very interesting.”
“[the course] reinforced what I was doing and gave me ideas on how to improve it. I thought it was great for uninformed as well as existing users.”
“Worth every dollar we spent!”
Length and Format of Google Analytics Training Class
One-day course taught at your facility and scheduled at your convenience. Contact Online Authority for an agenda.
Price for Google Analytics Training
$1,500.00 (excluding taxes) per one day session (up to a maximum of five participants), plus instructor’s travel expenses if course delivered outside of Ottawa, Canada.
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