Understanding Google Analytics Training Course
Understanding Google Analytics Course Description
Google Analytics is a free web analytics tool that can help your organization understand how much traffic your website is getting, where your visitors are coming from and what tasks they are completing (or not completing) while visiting your website. In fact, there are probably more reports than you will ever need. Which is where the problem comes in…once you have Google Analytics up and running, it can be a bit overwhelming.
This course will help you make sense of it all.
If you find yourself wondering which reports are the most useful, or are trying to guess what they all mean, Online Authority can help. We’ll help you understand what you can actually do with the information and how to translate the various metrics and reports to your colleagues.
Using your own Google Analytics website reports, we will teach you how to access, analyze and act on your data. Specifically designed for end users, “Understand Your Google Analytics Reports” is taught from the perspective of marketing or communications professionals and business analysts.
What You Will Learn About Your Google Analytics Reports
Know what your Google Analytics website reports mean and how to use them to take action to increase the quantity and quality of visitor traffic to your site.
- Learn how to access your company’s Google Analytics website reports;
- Define outcomes and key performance indicators (KPIs) to measure the effectiveness of your website;
- Understand key Google Analytics concepts: profiles, filters, tags and tagging
- Take a detailed tour of your Google Analytics interface, including your dashboard, calendar, advanced segments, report exporting options and where to access help resources
- Learn how to interpret your visitor, traffic sources and content reports
- Understand the value of goals and custom reporting
Who Should Attend Understand Google Analytics
Marketing and communications professionals responsible for website strategy as well as website content producers and managers.
Google Analytics Training Participant Comments:
“Thank you Kelly! Yesterday was an EYE opener. I had a review with my boss this morning and all your suggestions will be put into action…and I now can have time during my day to get up to speed!”
Length and Format of Google Analytics Training Class
One-day course taught at your facility and scheduled at your convenience. Contact Online Authority for an agenda.
Price for Understanding Google Analytics
$1,500.00 (excluding taxes) per one day session (up to a maximum of five participants), plus instructor’s travel expenses if course delivered outside of Ottawa, Canada.
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