Webtrends Web Analytics Tool Technical Training
Course Description: Webtrends Web Analytics Technical Training
As a web analytics tool, WebTrends offers exceedingly rich reporting and analysis capabilities. From early log analyzer days to today’s Webtrends Analytics version 9, Webtrends helps companies understand how much traffic their website is getting and where those visitors are coming.
However, that reporting richness is the result of a number of configuration options that will vary according to your organization’s unique environment. If you want to make the best use of the web analytics information that WebTrends can provide, “easy install” is not really an option. We can help. “Webtrends Technical Training” teaches you how to configure and customize Webtrends so that the application meets your organization’s specific web analytics reporting needs.
What You Will Learn about Webtrends Web Analytics
Whether your organization is running Webtrends versions 7, 8 or 9, is a software or On Demand / Live customer, or is using log files or sdc, this course will provide you with the kind of hands-on training you need. We will:
- Provide you with a brief overview about web analytics and Webtrends
- Explain your Webtrends data collection options
- Discuss the pros and cons of log files vs. page tagging (SDC or SmartSource Data Collector)
- Ensure you can easily navigate the Webtrends Administration (vs. Reporting) Console
- Define key terminology for yourself and your end users, including Visitors vs. Visits vs. Unique Visitors
- Discuss the impace of global vs. profile settings
- Review Report Configuration, Report Designer, Install Components options
- Clarify the Scheduler vs. Scheduled Events
- Alert you to cricital pricing and license management issues - page count license status, updating components, etc.
- Show you how to manage user rights and privileges
- Establish how you can optimize Webtrends profiles using Filters, Pages, Files & Parameter Analysis
- Provide an introduction to advanced reports: Onsite Advertising, Content Groups, Scenario Analysis, SmartView, and Path Analysis
- Provide a brief review of Reporting Console user interface (for your end user audience)
Who Should Attend Webtrends Technical Training
Information technology (IT) professionals responsible for managing the WebTrends application and website managers and content producers who expect to become power users, including non-IT personnel who need to configure reports on behalf of end users. For end users interested in understanding how to run and interpret their Webtrends reports, we recommend ”WebTrends Web Analytics Training for End Users” instead.
The training assumes use of the most current version of WebTrends (v8.5); if your organization is using an earlier version we can adapt the training accordingly or discuss options to upgrade.
Webtrends Technical Training Participant Comments
“I attended a course you gave….after taking the advice you gave and finally implementing…we experienced some dramatic results. Search engine traffic increases by 50% and overall traffic increasing 50% in a time frame of about a month.” G. Sugar
Length and Format of Webtrends Technical Training
A two-day course taught at your facility and scheduled at your convenience. Ideally, Webtrends is already installed so that the training reflects your existing environment. Alternately, separate engagements are available if you would prefer to have us install Webtrends for you and or provide more advanced adminstration training.
Price for Webtrends Technical Training
$3,000.00 for the two-day course plus instructor’s travel expenses if course delivered outside of Ottawa, Toronto or Montreal, Canada. If you would like to see the agenda in advance or to discuss installation pricing, please contact us directly.
Print This Page