Web analytics defined

June 15, 2007

While reading Avinash Kaushik‘s new book “Web Analytics – An Hour A Day“, I was pleased to note that Avinash references the Web Analytics Association‘s proposed definition for our industry, which I think others might find of value as well:

“Web analytics is the objective tracking, collection, measurement, reporting, and analysis of quantitative Internet data to optimize websites and web marketing initiatives.”

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