Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site.

# Online Authority

Experienced digital practicionners deliver training at your office, scheduled at your convenience.

## Sitemaps

- [XML Sitemap](https://www.onlineauthority.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://www.onlineauthority.com/blog/) - Articles, case studies, book reviews and event round ups from the team at Online Authority
- [Webinar: Spur Tourism Event Registrations using Facebook Advertising](https://www.onlineauthority.com/blog/webinar-spur-tourism-event-registrations-using-facebook-advertising/) - Join Kelly Kubrick online for a webinar hosted by eLearningU.com on October 3rd, 2019 at 2PM EST. Over 60 minutes, Kelly will present a case study entitled: "Spur Tourism Event Registrations using Facebook advertising".
- [Digital Strategy Bootcamp](https://www.onlineauthority.com/blog/iabc-ottawa-digital-strategy-bootcamp/) - Join IABC Ottawa at the University of Ottawa for their digital strategy bootcamp. Learn how to take control of your digital platforms and develop targeted, accessible campaigns that help you achieve your organization’s goals.
- [Dispel complexity with educational content using Google paid search advertising](https://www.onlineauthority.com/blog/dispel-complexity-with-educational-content-using-google-search-advertising/) - Brief case study on using paid search to promote the availability of a new ebook developed to explain government-to-government (G2G) offering to Canadian manufacturers.
- [Target prospects in key industries with LinkedIn advertising](https://www.onlineauthority.com/blog/target-prospects-in-key-industries-with-linkedin-advertising/) - In its strategic plan, the Canadian Commercial Corporation (CCC) identified key sectors of interest for expansion in its business development efforts. In addition to its significant trade show involvement, the CCC was executing a digital lead generation effort through content marketing.
- [Increase awareness of funding availability with Google search advertising](https://www.onlineauthority.com/blog/increase-awareness-of-funding-availability-with-google-search-advertising/) - In this case study, an organization wanted to increase the number of municipal capital project funding applications initiated in its lead generation process. It turned to paid search advertising.
- [Achieve funding application targets with LinkedIn advertising](https://www.onlineauthority.com/blog/achieve-funding-application-targets-with-linkedin-advertising/) - Read this brief case study on how a Canadian non-profit was able to achieve its application targets for a program by targeting a specific segment of its membership. Online Authority assisted the Communications team to plan and execute the campaign.
- [Networking in the New Year](https://www.onlineauthority.com/blog/iabc-ottawa-networking-in-the-new-year/) - Join IABC Ottawa's signature annual event – Networking in the New Year: Level Up Your Communications Toolbox! It's a speed-dating style event where you will learn from leading experts on topics including measurement, internal communications, climate change, ethics, and crisis comms.
- [Webinar: Which Type of Google Ad is Right for Your Tourism Business?](https://www.onlineauthority.com/blog/webinar-which-google-ad-type-is-right-for-your-tourism-business/) - Join Kelly Kubrick online for a webinar hosted by eLearningU.com on November 7th, 2019 at 2PM EST. Learn the differences between, characteristics of Google's different advertising offerings.
- [Email capture of critical potential customer segments with Facebook advertising](https://www.onlineauthority.com/blog/email-capture-of-critical-potential-customer-segments-with-facebook-advertising/) - Learn how a Canadian online retailer used Facebook advertising to increase the number of email subscribers interested in a particular category of products.
- [Spur Event Registrations using Facebook advertising](https://www.onlineauthority.com/blog/drive-event-registrations-using-facebook-advertising/)
- [Drive product sales with Google Shopping advertising](https://www.onlineauthority.com/blog/drive-product-sales-with-google-shopping-advertising/) - Which drives more conversions - Google Shopping or Google paid search campaigns? Read how this Canadain retailer put both to the test - and which one one. If your organization is interested in learning more about Google Shopping campaigns, contact Online Authority today.
- [Measure for Measure – an Internet Performance Measurement Comedy of [T]errors](https://www.onlineauthority.com/blog/marcom-2007/) - Kelly Kubrick of Online Authority and Darlene Moore of Drive Traffic look forward to presenting at MARCOM 2007 in Ottawa, Ontario.
- [Making The Most Of Your Internet Presence](https://www.onlineauthority.com/blog/presentations/)
- [Thank You For Visiting Marcom 2007](https://www.onlineauthority.com/blog/thank-you-for-visiting-marcom-2007/)
- [Web analytics defined](https://www.onlineauthority.com/blog/web-analytics-defined/) - Avinash Kaushik's book, "Web Analytics - An Hour A Day" references the Web Analytics Association's for Web Analytics.
- [Build A Profitable Web Presence](https://www.onlineauthority.com/blog/build-a-profitable-web-presence/) - Build a Profitable Web Presence, Home Builder Magazine June 2007 column by Kelly Kubrick of Online Authority
- [OHBA Collingwood Conference](https://www.onlineauthority.com/blog/collingwood-conference-ohba-2007/)
- [How Much Is Your Web Site Worth?](https://www.onlineauthority.com/blog/how-much-is-your-web-site-worth/)
- [Deciphering Web Analytics](https://www.onlineauthority.com/blog/deciphering-web-analytics/)
- [Measure for Measure: CASLIS Ottawa](https://www.onlineauthority.com/blog/measure-for-measure-caslis-ottawa/) - Kelly Kubrick of Online Authority presents "Kelly will present "Measure for Measure – an Internet Comedy of [T]errors: Web Performance Measurement"
- [How to track digital campaigns using Google Analytics utm codes](https://www.onlineauthority.com/blog/how-to-track-digital-campaigns-using-google-analytics-utm-codes/) - Campaigns are sources of traffic unique to your organization’s website visitor acquisition efforts. Learn how to measure impact and return for your digital campaigns using Google Analytics utm codes.
- [Jim Sterne is coming to Ottawa!](https://www.onlineauthority.com/blog/jim-sterne-is-coming-to-ottawa/) - Hear Jim Sterne talk about web analytics in Ottawa Feb 7th, 2008
- [Is your web marketing MIA?](https://www.onlineauthority.com/blog/is-your-web-marketing-mia/)
- [Internet Marketing Secrets Revealed](https://www.onlineauthority.com/blog/internet-marketing-secrets-revealed/)
- [Thank you CMA Ottawa](https://www.onlineauthority.com/blog/thank-you-cma-ottawa/)
- [Ottawa's first Web Analytics Wednesday!](https://www.onlineauthority.com/blog/ottawas-first-web-analytics-wednesday/) - First ever Web Analytics Wednesdays planned for Ottawa, Canada on November 19th, 2008
- [Web Analytics Wednesday: Feb 11, 2009](https://www.onlineauthority.com/blog/web-analytics-wednesday-in-ottawa/) - Canadian Mint
- [Prepare to Defend Your(site)!](https://www.onlineauthority.com/blog/prepare-to-defend/)
- [The MHC Online®: Get the Electronic Edge!](https://www.onlineauthority.com/blog/the-mhc-online-get-the-electronic-edge/) - Designed to help people in the construction industry increase their knowledge, professionalism and ability to provide a superior home buying experience to their customers.
- [Prepare to Defend Your (site) workshop goes on the road](https://www.onlineauthority.com/blog/prepare-to-defend-your-site-roadshow/) - Join Kelly Kubrick of Online Authority for an entertaining website performance measurement workshop in November 2009 in Winnipeg, Edmonton, Calgary or Ottawa.
- [Looming Deadline for SMX Session Pitches](https://www.onlineauthority.com/blog/smxdeadline/) - For organizations interested in pitching a session for SMX Toronto's 2010 show
- [Jim Sterne in Ottawa, Canada February 11th, 2010](https://www.onlineauthority.com/blog/jim-sterne-in-ottawa-canada-february-11th-2010/) - Online Authority, OCRI and Zone5ive are pleased to announce that Jim Sterne, Chairman, Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit will be returning to Ottawa, Canada on Thursday February 11th, 2010
- [Why you want multiple Views in your Google Analytics](https://www.onlineauthority.com/blog/why-you-want-multiple-views-in-your-google-analytics/) - Views allow you to offer different 'cuts' of your organization's Google Analytics digital analytics data to colleagues. You want at least 3 views, described here.
- [Google Analytics report Annotations: Your Analysis BFF (Best Friend Forever)](https://www.onlineauthority.com/blog/google-analytics-annotations-your-analysis-bff/) - Google Analytics offers a feature called "Annotations, offering a simple but very useful, easy way to add context to your reports for everyone in your organization. Read this post to find out how how can annotate your Google Analytics reports for yourself.
- [Critical tidbits from a Web (now Digital) Analytics bookshelf](https://www.onlineauthority.com/blog/web-analytics-digital-analytics-bookshelf/) - Book reviews of web analytics and digital analytics books for analysts. Kelly Kubrick of Online Authority notes what she has found valuable about each book.
- [Proving Value in Communications Efforts](https://www.onlineauthority.com/blog/proving-value-in-communications-efforts/) - By using campaign tracking with your web analytics tools, you'll be able to prove the value of all of your communications efforts. Join me at Systemscope in Ottawa on November 28, 2013 to discuss how.
- [How to remove referral spam from your Google Analytics reports](https://www.onlineauthority.com/blog/remove-referral-spam-from-your-google-analytics-reports/) - Frustrated by the amount of spam showing up in your Google Analytics reports? Me too. Here's are step by step instructions on how to get rid of it.
- [Communicators: take note of changes in digital analytics](https://www.onlineauthority.com/blog/changes-in-digital-analytics/) - Communications professionals must ensure their organization's digital analytics tools take advantage of the latest offerings: tag management and vanquishing referral spam.
- [Align your Google Analytics Channel Groupings with your marcom plan](https://www.onlineauthority.com/blog/align-google-analytics-channel-groupings-with-your-marketing-communications-plan/) - Given how many sources of traffic there are today, it's critical to know which ones are worth your organization's efforts, and how they align with your marcom activities.
- [Webinar: DAA Thought Leader Conversation with June Li](https://www.onlineauthority.com/blog/webinar-daa-thought-leader-conversation-with-june-li/) - Join June Li, moderated by Kelly Kubrick online for a webinar hosted by the Digital Analytics Association's Women in Analytics Thought Leader Conversation.
- [Grete Hale's "Baker's Daughter" book of memoirs available](https://www.onlineauthority.com/blog/grete-hale-bakers-daughter-book/)
- [Wrap up: Digital Strategy Conference Vancouver 2014](https://www.onlineauthority.com/blog/wrap-up-digital-strategy-conference-vancouver-2014/) - Highlights of Digital Strategy Conference Vancouver 2014 - expanded agenda, digital maturity goodness, in-depth sessions from 50+ speakers across 6 content tracks.
- [Introducing the Six Dimensions of Digital Maturity, aka the dStrategy Digital Maturity Model™](https://www.onlineauthority.com/blog/introducing-dstrategy-digital-maturity-model/) - The Six Dimensions of Digital Maturity is a business planning tool that helps organizations improve their digital processes against an established standard. First presented at Digital Strategy Conference and co-authored by Kelly Kubrick and Andrea Hadley.
- [How mature are we, digitally?](https://www.onlineauthority.com/blog/digital-maturity-benchmark-survey/) - We invite you to participate in the dStrategy Digital Maturity Benchmark Survey. The information you provide will be used to benchmark the maturity of our industry's digital processes, Findings will be reported at the next Digital Strategy Conference.
- [Six Dimensions of Digital maturity podcast episode with Mr Marketology](https://www.onlineauthority.com/blog/six-dimensions-ofdigital-maturity-podcast-with-mr-marketology/) - In this episode of the Marketing Strategies session podcast host Jeff Beale speaks with Kelly Kubrick about the Six Dimensions of Digital Maturity, a model organizations can use when planning their digital strategy.
- [Activate Your Silent Salesperson with Digital Retargeting](https://www.onlineauthority.com/blog/activate-your-silent-salesperson-with-digital-retargeting/) - What if you could efficiently reach new people likely to be interested in your business because they're similar to customers you’ve had success with previously? It's called re-targeting, and this article explains all.
- [About dStrategy Media](https://www.onlineauthority.com/blog/about-dstrategy-media/) - dStrategy Media was co-founded by entrepreneur, marketer and industry advocate Andrea Hadley of Vancouver, BC and digital analyst Kelly Kubrick of Ottawa, ON.
- [Digital Maturity: the Data Strategy Dimension](https://www.onlineauthority.com/blog/data-strategy-dimension/) - An organization’s data strategy “reflects all the ways you capture, store, manage and use information.” It is a critical part of any digital strategy. Join us at Digital Strategy Conference to learn more.
- [Digital Maturity: the Content Strategy Dimension](https://www.onlineauthority.com/blog/content-strategy-dimension/) - How effective is your organization at managing its content assets in the digital world? What kinds of publishing processes do you have in place? Learn best practices at Digital Strategy Conference.
- [Digital Maturity: the Channel Strategy Dimension](https://www.onlineauthority.com/blog/channel-strategy-dimension/) - In digital maturity, the channel dimension speaks to the organization’s ability to articulate and implement its channel strategy for its digital initiatives. Learn more at Digital Strategy Conference.
- [Digital Maturity: the Social Business Strategy Dimension](https://www.onlineauthority.com/blog/social-business-strategy-dimension/) - A social business relates is one that has adopted critical processes and learning from its initial foray into social media. Learn more at Digital Strategy Conference.
- [Six Dimensions of Digital Maturity - Introductory Review](https://www.onlineauthority.com/blog/six-dimensions-of-digital-maturity-introductory-review/) - Learn how to use the dStrategy Digital Maturity Model to your advantage and help your organization boost its maturity. Kelly Kubrick and Andrea Hadley will take you through the model and help deliver insight.
- [Announcing two new workshops: Digital Maturity and Content Strategy](https://www.onlineauthority.com/blog/announcing-digital-maturity-and-content-strategy-workshops/) - Register for two new workshops launching at Digital Strategy Conference Ottawa Sept 30-Oct 2, 2014. Digital Maturity will be instructed by Kelly Kubrick and Content Strategy by Joe Gollner.
- [Digital Maturity: the Human Resources Dimension](https://www.onlineauthority.com/blog/human-resources-dimension/) - Who and how many people work on your organization's digital efforts? Is that the right number? Are they in the right roles? Join us at Digital Strategy Conference to learn more.
- [Digital Maturity: the Technology Resources Dimension](https://www.onlineauthority.com/blog/technology-resources-dimension/) - Which technologies has your organization invested in to implement your digital initiatives? Join us at Digital Strategy Conference to learn more.
- [Feeling fragmented by digital?](https://www.onlineauthority.com/blog/introducing-dstrategy-media/) - Join fellow members of the digital strategy community at Digital Strategy Conference. Discuss all things digital: strategic planning, data strategy, content strategy, channel strategy and social business strategy.
- [Introducing Digital Strategy Conference](https://www.onlineauthority.com/blog/introducing-digital-strategy-conference/) - Online Authority is proud to announce its involvement with the inaugural Digital Strategy Conference, developed for managers and directors of marketing, communications, sales, customer service and information technology.
- [What is Digital Strategy?](https://www.onlineauthority.com/blog/what-is-digital-strategy/) - Digital strategy as defined by dStrategy Media, producers of Digital Strategy Conference. Join us in Vancouver and Ottawa and contribute your thoughts in person or on our blog.
- [Digital Strategy Conference Vancouver 2013 Agenda Live](https://www.onlineauthority.com/blog/digital-strategy-conference-vancouver-agenda-2013/) - Learn the essentials of planning, organizing, integrating and implementing digital initiatives at Digital Strategy Conference Vancouver. Agenda posted: 3 days of in depth learning await you!
- [Announcing Digital Strategy Conference Ottawa 2013](https://www.onlineauthority.com/blog/announcing-digital-strategy-conference-ottawa-2013/) - Digital Strategy Conference Ottawa will be held at the University of Ottawa June 3-5, 2013. Register today to take advantage of Early Bird and Bring the Team Group Discounts.
- [Eye of the Storm](https://www.onlineauthority.com/blog/eye-of-the-storm-how-to-find-calm-inside-a-surge-of-innovation/) - Article by Kelly Kubrick and Andrea Hadley: first published by Business in Vancouver, March 2013 - Business Excellent Series - Marketing Digital Strategies.
- [It's a wrap: Digital Strategy Conference Vancouver 2013](https://www.onlineauthority.com/blog/digital-strategy-conference-vancouver-2013/) - A quick list of resources from the inaugural Digital Strategy Conference Vancouver 2013 - blog posts, pictures from the photo gallery and more.
- [Understand Your Organization’s Digital Maturity podcast episode from The Voice](https://www.onlineauthority.com/blog/understand-digital-maturity-podcast-episode-from-the-voice/) - In this episode of The Voice, host Danny Starr speaks with Kelly Kubrick about Digital Maturity before the upcoming Digital Strategy Conference in Ottawa.
- [Digital strategy for Ottawa Chamber of Commerce Members](https://www.onlineauthority.com/blog/digital-strategy-for-ottawa-chamber-of-commerce-members/) - By Kelly Kubrick - feature article first published in the Ottawa Chamber of Commerce email Newsletter. Learn what steps can take to develop your company's digital strategy.
- [Establishing Digital Maturity](https://www.onlineauthority.com/blog/establishing-digital-maturity/)
- [Digital Strategy Conference Ottawa 2013 Wrap Up](https://www.onlineauthority.com/blog/digital-strategy-conference-ottawa-2013-wraps-up/) - Wrap up and resources for our 3-day deep dive into digital strategy, taught by industry experts: June 3-5, 2013 at the University of Ottawa.
- [Every Bottle Has a Story: Digital Maturity Lessons from Coca-Cola Sustainability](https://www.onlineauthority.com/blog/every-bottle-has-a-story/)
- [Dear Diary, I had a Content Marketing Makeover Today](https://www.onlineauthority.com/blog/dear-diary-i-had-a-content-marketing-makeover-today/) - Join Ann Handley as she helps you re-create your organizations content marketing strategy and plan. She will also show you what the best in-class marketers are doing that makes their bosses love them!
- [What are the foundations of a company’s digital strategy?](https://www.onlineauthority.com/blog/foundations-of-digital-strategy/) - Article by Kelly Kubrick; first published in Marketing Today, the Canadian Home Builder's Association (CHBA) member e-newsletter, January 2015. Assess your company's digital maturity to move your company's digital strategy forward.
- [Ottawa Digital Strategy Conference 2014 - Welcome back!](https://www.onlineauthority.com/blog/ottawa-digital-strategy-conference-2014-welcome-back/) - What's new at Digital Strategy Conference & Workshops, Ottawa, Sept 30-Oct 2, 2014. Catch 20+ speakers with in-depth digital expertise in Content Strategy, Social Business, Data and Analytics and Channel Strategy.
- [Does your company have traction with its digital strategy  yet?](https://www.onlineauthority.com/blog/does-your-company-have-traction-with-its-digital-strategy-yet/) - Authored by Kelly Kubrick, Chair of Digital Strategy Conference. Article first published in The Voice blog of the Ottawa Chamber of Commerce, September 15, 2014.
- [Delving into Digital Strategy podcast episode from The Voice](https://www.onlineauthority.com/blog/delving-into-digital-strategy-podcast-episode-from-the-voice/) - In this episode of the voice, host Tina Barton speaks with Kelly Kubrick, Carl Neustaedter and Trace Cohen about the the changing landscape of digital strategy and shifting tactics before the upcoming Digital Strategy Conference in Ottawa.
- [Mapping Digital Maturity travels west to Vancouver](https://www.onlineauthority.com/blog/mapping-digital-maturity-travels-west-to-vancouver/) - This workshop introduces you to the Six Dimensions of Digital Maturity, framework and business planning tool designed to help you assess and map your organization’s level of digital readiness.
- [Welcome to Digital Strategy Conference Vancouver 2015!](https://www.onlineauthority.com/blog/welcome-to-digital-strategy-conference-vancouver-2015/) - As co-founder and Chair of Digital Strategy Conference, I'm very pleased to welcome you back for the fifth edition in Vancouver.
- [Planning your ‘less talk, more action’ digital transformation](https://www.onlineauthority.com/blog/planning-your-less-talk-more-action-digital-transformation/) - Brian Dawson, Chief Digital Officer of the Canada Science and Technology Museums discusses the risks and opportunities of digital relevancy.
- [Digital Strategy Conference: Our Journey Comes to a Close](https://www.onlineauthority.com/blog/digital-strategy-conference-our-journey-comes-to-a-close/) - Thank you to everyone who participated in Digital Strategy Conferences and Workshops. We invite you to continue learning how to increase your organizations’ level of digital maturity using the dStrategy Digital Maturity Model.
- [Taking Print Catalogues Online: A Case Study](https://www.onlineauthority.com/blog/launching-an-online-catalog/) - Using the Internet to liquidate last season's merchandise - Sports Illustrated takes to ecommerce.
- [Should Magazines Worry Online Will Cannibalize Print?](https://www.onlineauthority.com/blog/does-online-cannibalize-print/) - Read the story of how Fortune Magazine turned it's popular print issue into a digital revenue stream - and did so back in 1997.
- [Magazine Subscriber Acquisition Program](https://www.onlineauthority.com/blog/magazine-subscriber-acquisition-program/)
- [Magazine Customer Service Case Study](https://www.onlineauthority.com/blog/magazine-customer-service/) - Case study: In year one, the largest Time Inc magazine customer service web sites generated $1.7 million in cost savings and $1.1 million in incremental subscription revenue.
- [Introducing MyLiberty.Life: online shopping for quality incontinence products](https://www.onlineauthority.com/blog/myliberty-life-online-shopping-for-quality-incontinence-products/) - What began as a debate over likely trends in the marketplace over a summer lunch has become a Canada-wide company selling incontinence products called My Liberty. All online, all home delivery, all discreet packaging.
- [Increase Revenue: Develop Community and Offer Premium Content](https://www.onlineauthority.com/blog/increase-revenue/) - Premium content case study: gathering the Dr Weil community online
- [Homebuilders and Renovators: Stop Overcomplicating Social Media](https://www.onlineauthority.com/blog/homebuilders-and-renovators-stop-overcomplicating-social-media/)
- [Content Measurement: Looking Beyond Webtrends & Google Analytics](https://www.onlineauthority.com/blog/content-measurement-beyond-webtrends-google-analytics-and-webtrends/) - "Web Analyst Kelly Kubrick of Online Authority will lead a conversation about the valuable data, tools and reports that are available to content creators and strategists that you may not be aware of. Great data that is available to feed our content efforts to get the buy-in we ultimately seek."
- [Measuring digital diplomacy and digital advocacy](https://www.onlineauthority.com/blog/measuring-digital-diplomacy-and-digital-advocacy/) - #Diplometrics event in Ottawa, Canada: exploring the measurement, use, and impact of, social technologies to achieve diplomatic objectives.
- [Can we diversify Canada’s economy through digital policy?](https://www.onlineauthority.com/blog/can-we-diversify-canadas-economy-through-digital-policy/) - If digital enterprises empower and drive growth, what policies and institutions are needed to encourage and scale growth? How best to enable digital innovations?
- [Why The Internet IS Your Business (Whether You Like It or Not)](https://www.onlineauthority.com/blog/lhba-event/)
- [Thank you OHBA!](https://www.onlineauthority.com/blog/thank-you-ohba/)
- [Internet Marketing Today](https://www.onlineauthority.com/blog/internet-marketing-today/) - "Internet Marketing Today" speech by Kelly Kubrick of Online Authority for the WBN of Ottawa.
- [Thank you WBN](https://www.onlineauthority.com/blog/thank-you-wbn/) - Internet marketing presentation to WBN Ottawa given by Kelly Kubrick of Online Authority.
- [Help! My website is a dud!](https://www.onlineauthority.com/blog/help-my-website-is-a-dud/)
- [Belated Thank You to George, Mark and Zone5ive](https://www.onlineauthority.com/blog/belated-thank-you-to-george-mark-and-zone5ive/)
- [Ottawa Business Summit 2009](https://www.onlineauthority.com/blog/ottawa-business-summit-2009/)
- [CMA Ottawa Speed Networking Event](https://www.onlineauthority.com/blog/cma-ottawa-speed-networking-event/) - Join CMA Ottawa for our May 2009 Speed Networking event in Ottawa, Ontario.
- [50 Ideas on Using Twitter and LinkedIn for Business](https://www.onlineauthority.com/blog/50-ideas-on-using-twitter-and-linkedin-for-business/) - June 11, 2009 - OCRI Zone5ive Marketing Forum session in Ottawa, Canada
- [Customer Engagement through Social Media](https://www.onlineauthority.com/blog/customer-engagement-through-social-media/) - October 8th, 2009 - OCRI Zone5ive Marketing Forum event details.
- [Web Usability for Business Results](https://www.onlineauthority.com/blog/web-usability-for-business-results/) - Event and registration details for OCRI Zone5's event on Thursday December 10th, 2009 in Ottawa, Canada.
- [Twenty Internet Marketing Tips](https://www.onlineauthority.com/blog/twenty-internet-marketing-tips/) - Read tips 1 - 9 on how to market your business on the Internet. Answer basic strategic questions and learn about tactics to consider.
- [Internet Marketing Tips 10 - 20](https://www.onlineauthority.com/blog/internet-marketing-tips-10-20/) - Learn ten key Internet marketing tips to market your business provided by web analytics consulting firm Online Authority, owned by Kelly Cook Kubrick.
- [Marketing Strategy: Integrate the Internet](https://www.onlineauthority.com/blog/marketing-strategy-integrate-the-internet/)
- [Trends in Web Marketing: Tried, Tested and New](https://www.onlineauthority.com/blog/trends-in-web-marketing-tried-tested-and-new/)
- [Get the web analytics edge – enter to win $675.00 of learning!](https://www.onlineauthority.com/blog/get-the-web-analytics-edge/) - Attend OCRI Zone5ive Marketing Forum on Thursday February 11, 2010 in Ottawa, Canada and win free training!
- [Call for Speakers - eMetrics Toronto April 2011](https://www.onlineauthority.com/blog/emetrics-toronto-2011/) - The eMetrics Marketing Optimization Summit has announced a call for speakers for the April 2011 event. Submission deadline is December 12, 2010. Consider entering your digital measurement case study!
- [eMetrics Toronto 2011 agenda posted](https://www.onlineauthority.com/blog/emetrics-toronto-2011-agenda-posted/) - Canada's eMetrics Marketing Optimization Summit agenda for Toronto April 26-29, 2011 is now available; Jim Sterne and Eric Peterson to keynote. So many great sessions, so little time!
- [Deadliest Online Warrior: Marketing Tactics Battle for Budget](https://www.onlineauthority.com/blog/marketing-tactics-battle-for-budget/) - September 27th, 2011: CMA Ottawa event: As customers spend more time in social networks and less in their email boxes and traditional websites, how should organizations adjust their online acquisition strategies?
- [Distilled learning from eMetrics Toronto 2012](https://www.onlineauthority.com/blog/distilled-learning-from-emetrics-toronto-2012/) - Thanks to the as always useful presentations from eMetrics Toronto 2012's speakers, here are three measurement lessons learned. Spoiler alert: its all about multi-channel....
- [Your Digital Measurement Resolution for 2013](https://www.onlineauthority.com/blog/digital-measurement-resolution/) - Calling all Ottawa, Canada digital analysts! Register now and learn "What Makes a Great Analyst" from Jim Sterne on January 17th, 2013.
- [Web Analytics Fundamentals Online Training](https://www.onlineauthority.com/blog/web-analytics-fundamentals-instant-etraining/) - Next month, I'll be delivering a webinar about web analytics: definitions, benefits, applications of analytics and the challenges you'll need to deal with.
- [Recommended Resources for Digital Analysts](https://www.onlineauthority.com/blog/recommended-resources-for-analysts/) - Getting up to speed in web analytics and digital analytics can be a daunting task. However, there are a lot of great resources to take advantage of - see Kelly Kubrick of Online Authority's recommended resources
- [Ottawa Web and Social Media Events](https://www.onlineauthority.com/blog/ottawa-events-may-2011/) - A list of web and social media related events happening in Ottawa, Ontario in May 2011.
- [Ottawa's jam-packed June](https://www.onlineauthority.com/blog/ottawas-jam-packed-june/) - Interested in web-related events in Ottawa, Canada? Social media, search marketing, collaboration - you name it, in June 2010 we had access to it. Online Authority provides a quick round up for you -
- [Web 2.0: The Human Web](https://www.onlineauthority.com/blog/web-20-the-human-web/)
- [An afternoon immersion in digital analytics](https://www.onlineauthority.com/blog/an-afternoon-immersed-in-analytics/) - Ottawa's digital analytics community recently gathered for an afternoon of analytics. Five speakers, including Jim Sterne from eMetrics, covered a lot of ground. Read takeaways from Kelly Kubrick of Online Authority.
- [Landing Page Lessons from Optimization Summit 2011](https://www.onlineauthority.com/blog/landing-page-lessons/) - Landing page optimization lessons learned at MECLabs’ inaugural Optimization Summit by Kelly Kubrick of Online Authority. Discusses critical copy elements, calls to action and layout.
- [Mobile Marketing: Ten Ways to Make an Impact](https://www.onlineauthority.com/blog/mobile-marketing-event/) - Attend this month's OCRI Zone5 event in Ottawa, Canada to hear "10 Ways to Make An Impact with Mobile Marketing" presented by Rob Woodbridge from Untether.tv. Register online today!
- [GTEC, Gerry McGovern deadline & Zone5ive @ Brookstreet](https://www.onlineauthority.com/blog/gtec-gerry-mcgovern-deadline-zone5ive-brookstreet/) - A quick recap of web related events in Ottawa, Canada in October 2010 provided by Kelly Kubrick of Online Authority.
- [Building Your Nonline Library Community](https://www.onlineauthority.com/blog/manitoba-libraries-conference-2010/) - Kelly Kubrick will be exploring how to build "non-line" library communities at the upcoming Manitoba Libraries Conference 2010: The Power of Many - The Power of Partnerships: May 17 – 19th. The conference is being held at the Delta Hotel, located at 350 St. Mary Avenue in downtown Winnipeg.
- [Is Your Search Marketing Missing In Action?](https://www.onlineauthority.com/blog/search-marketing/) - Ottawa, Canada - April 27th, 2010: Don’t miss this opportunity to get some straight answers about this critical and cost effective online marketing skill. Register today!
- [Ottawa Web Analytics Wednesday: Feb 10th, 2010](https://www.onlineauthority.com/blog/web-analytics-wednesday-ottawa/) - Please join your fellow Ottawa web analytics professionals at the Heart and Crown Pub's Black Rose Room in the Byward Market in Ottawa on Wednesday, February 10th, 2010. Jim Sterne will give a short presentation that will touch on the need to measure online investments, optimizing social media campaigns and how web analytics can power your business intelligence.

## Pages

- [Home](https://www.onlineauthority.com/) - Online Authority provides hands on, practical digital skills training in analytics, writing for digital and digital readiness for organizations who want to make to make the most of its digital investment.
- [About Us](https://www.onlineauthority.com/about-us/) - Online Authority is a professional services firm located in Ottawa, Canada. We provide custom, onsite training in digital analytics, writing for digital and digital readiness.
- [Meet Alan K'necht](https://www.onlineauthority.com/meet-alan-knecht/) - Alan K'necht is digital analytics instructor at Online Authority, an online lecturer for the University of San Francisco's "Digital Marketing" course and is their head of Analytics.
- [Advanced Web Writing Online Course](https://www.onlineauthority.com/writing-for-digital-training/advanced-web-writing-online-course/) - Advanced Web Writing for Digital online course custom corporate training - web writing training courses taught by experienced digital practitioner
- [Writing for Digital Courses](https://www.onlineauthority.com/writing-for-digital-training/) - Writing for Digital training course delivered online or at your organization's location, scheduled at your convenience.
- [Writing for the Web - Online Course](https://www.onlineauthority.com/writing-for-digital-training/writing-for-the-web-online-course/) - Writing for the web online training course, scheduled at your organization's convenience. Course delivered via your preferred platform - MS Teams, Zoom, Skype, Google Meet, etc.
- [Learn Writing for the Web](https://www.onlineauthority.com/writing-for-digital-training/learn-writing-for-the-web/) - Writing for the web training course delivered at your organization's location, scheduled at your convenience.
- [Learn Advanced Web Writing](https://www.onlineauthority.com/writing-for-digital-training/learn-advanced-web-writing/) - Advanced Web Writing for Digital: custom web writing training courses taught by experienced digital practitioners
- [Customized Writing for Digital Training](https://www.onlineauthority.com/writing-for-digital-training/customized-writing-for-digital-training/) - Custom Writing for Digital training course delivered at your organization's location, scheduled at your convenience.
- [Mapping Digital Maturity™ Workshop](https://www.onlineauthority.com/digital-readiness-training/mapping-digital-maturity-workshop/) - Mapping Digital Maturity Workshop taught by Kelly Kubrick, co-author of the dStrategy Digital Maturity Model, co-founder and Chair of Digital Strategy Conference and President of Online Authority.
- [Mapping Digital Maturity™ Corporate Training](https://www.onlineauthority.com/digital-readiness-training/learn-mapping-digital-maturity/) - Mapping Digital Maturity Workshop, developed and taught by Kelly Kubrick, co-author of the dStrategy Digital Maturity Model and co-founder and Chair of Digital Strategy Conference.
- [Learn Webtrends](https://www.onlineauthority.com/digital-analytics-courses/learn-webtrends/) - Customized Webtrends training course for end users delivered at your organization's location, scheduled at your convenience.
- [Learn Google Analytics](https://www.onlineauthority.com/digital-analytics-courses/learn-google-analytics/) - Customized Google Analytics training course delivered at your offices, scheduled at your convenience, using your data. We travel to you, so invite the whole team!
- [Learn Adobe Analytics](https://www.onlineauthority.com/digital-analytics-courses/learn-adobe-analytics/) - Schedule Adobe Analytics training for end users; course delivered at your company's location, scheduled at your organization's convenience.
- [Customized Digital Analytics Training](https://www.onlineauthority.com/digital-analytics-courses/customized-digital-analytics-training/) - Custom digital analytics training courses delivered at your organization's location, scheduled at your convenience.
- [How to Advertise on YouTube Course | Create YouTube Ads Training](https://www.onlineauthority.com/digital-advertising-courses/how-to-advertise-on-youtube/) - Learn how to create YouTube (Google) video ads for your organization. We bring customized training to you – highly personalized sessions that are designed to meet your needs, in your office, on your schedule.
- [How to Advertise on LinkedIn Course | Create LinkedIn advertising Training](https://www.onlineauthority.com/digital-advertising-courses/how-to-advertise-on-linkedin/) - Learn how to create LinkedIn ads including single image, carousel and video, and how they are constantly evolving. We bring customized training to you – highly personalized sessions that are designed to meet your needs, in your office, on your schedule.
- [How to Advertise on Google Course | How to Use Google Ads Training](https://www.onlineauthority.com/digital-advertising-courses/how-to-advertise-on-google/) - Learn how to create Google ads including search, shopping and video ads and how they are constantly evolving. We bring customized training to you – highly personalized sessions that are designed to meet your needs, in your office, on your schedule.
- [How to Advertise on Facebook Course | Create Facebook Ads Training](https://www.onlineauthority.com/digital-advertising-courses/how-to-advertise-on-facebook/) - Learn how to create Facebook ads including placement options - Instagram, Messenger, Desktop vs Mobile Newsfeed and how they are constantly evolving. We bring customized training to you – highly personalized sessions that are designed to meet your needs, in your office, on your schedule.
- [Meet Kelly Kubrick](https://www.onlineauthority.com/our-team/meet-kelly-kubrick/) - Kelly Kubrick is lead consultant at Online Authority, delivering training in Digital Analytics, Writing for Digital and Digital Readiness and co-author of the dStrategy Digital Maturity Model.
- [Digital Advertising Courses](https://www.onlineauthority.com/digital-advertising-courses/) - Learn how to advertise on Facebook, Instagram, Google, YouTube or LinkedIn. Digital media buying courses delivered at your organization location, at your convenience.
- [Digital Analytics Courses](https://www.onlineauthority.com/digital-analytics-courses/) - Digital and web analytics training: Google Analytics, Adobe Analytics Webtrends courses delivered at your organization location, at your convenience.
- [Mapping Digital Maturity](https://www.onlineauthority.com/digital-readiness-training/) - Custom Mapping Digital Maturity Workshop teaches you to assess digital readiness. Training delivered at your organization's location, scheduled at your convenience.
- [Clients](https://www.onlineauthority.com/about-us/clients/) - We have been privileged to work with clients across public, private and not for profit sectors delivering onsite training in digital analytics, writing for digital and digital readiness.
- [Thank you](https://www.onlineauthority.com/thank-you/) - We appreciate your interest and we'll get back to you as soon as possible.
- [Online Authority Privacy Policy](https://www.onlineauthority.com/online-authority-privacy-policy/) - Your privacy is important to us. Please feel free to review details our information collection and usage policies here.
- [Maintenance Mode](https://www.onlineauthority.com/maintenance-mode/) - Online Authority provides hands on, practical digital skills training in analytics, writing for digital and digital readiness for organizations who want to make to make the most of its digital investment.
- [File Not Found - 404 Error](https://www.onlineauthority.com/404-2/) - Whoops! We can't find the page you are looking for. Let's try that again, shall we?

## Services

- [Assessing Digital Readiness](https://www.onlineauthority.com/blog/our-services/digital-readiness/)
- [Digital Analytics courses](https://www.onlineauthority.com/blog/our-services/digital-analytics-courses/)
- [Establishing Digital Maturity](https://www.onlineauthority.com/blog/our-services/establishing-digital-maturity/)
- [Writing for Digital courses](https://www.onlineauthority.com/blog/our-services/writing-for-digital-courses/)
- [Custom training](https://www.onlineauthority.com/blog/our-services/custom-training/)

## Testimonial

- [J.Y., Media Buyer](https://www.onlineauthority.com/blog/oxy_testimonial/media-buyer/)
- [C.R., Merchandising and Site Experience Manager, Ecommerce](https://www.onlineauthority.com/blog/oxy_testimonial/c-r-merchandising-and-site-experience-manager-ecommerce/)
- [D.S., Webmaster](https://www.onlineauthority.com/blog/oxy_testimonial/2580/)
- [Course Attendee](https://www.onlineauthority.com/blog/oxy_testimonial/2581/)
- [Course Attendee](https://www.onlineauthority.com/blog/oxy_testimonial/2583/)
- [Course Attendee](https://www.onlineauthority.com/blog/oxy_testimonial/2689/)
- [Course Attendee](https://www.onlineauthority.com/blog/oxy_testimonial/2690/)
- [Course Attendee](https://www.onlineauthority.com/blog/oxy_testimonial/2691/)
- [Manager, Web](https://www.onlineauthority.com/blog/oxy_testimonial/2692/)
- [D.R., Manager, Portals](https://www.onlineauthority.com/blog/oxy_testimonial/d-r/)
- [T.B., Online Marketing Manager](https://www.onlineauthority.com/blog/oxy_testimonial/tb-online-marketing-manager/)
- [Workshop Participant](https://www.onlineauthority.com/blog/oxy_testimonial/workshop-participant/)
- [N.K., Marketing Manager](https://www.onlineauthority.com/blog/oxy_testimonial/n-k-marketing-manager/)
- [M.O., Education Officer](https://www.onlineauthority.com/blog/oxy_testimonial/m-o-education-officer/)
- [M.O., Education Officer](https://www.onlineauthority.com/blog/oxy_testimonial/m-o-education-officer-2/)
- [D.P., Advisor, Program Analysis](https://www.onlineauthority.com/blog/oxy_testimonial/d-p-advisor-program-analysis/)
- [D.P., Analyst](https://www.onlineauthority.com/blog/oxy_testimonial/d-p-analyst/)
- [K.V., Senior IT Manager](https://www.onlineauthority.com/blog/oxy_testimonial/k-v-senior-it-manager/)
- [Workshop Participant](https://www.onlineauthority.com/blog/oxy_testimonial/workshop-participant-2/)
- [Workshop Participant](https://www.onlineauthority.com/blog/oxy_testimonial/workshop-participant-3/)
- [P.C., President](https://www.onlineauthority.com/blog/oxy_testimonial/p-c-president/)
- [S.U., Associate Director of Marketing](https://www.onlineauthority.com/blog/oxy_testimonial/s-u-associate-director-of-marketing/)
- [Workshop Participant](https://www.onlineauthority.com/blog/oxy_testimonial/workshop-participant-4/)
- [Workshop Participant](https://www.onlineauthority.com/blog/oxy_testimonial/workshop-participant-5/)
- [Workshop Participant](https://www.onlineauthority.com/blog/oxy_testimonial/workshop-participant-6/)
- [Workshop Participant](https://www.onlineauthority.com/blog/oxy_testimonial/workshop-participant-7/)
- [E.A., Manager, Service Standards](https://www.onlineauthority.com/blog/oxy_testimonial/e-a-manager-service-standards/)
- [C.C., Team Lead, Performance Measurement](https://www.onlineauthority.com/blog/oxy_testimonial/c-c-team-lead-performance-measurement/)
- [S.J., Director, Marketing and Communications](https://www.onlineauthority.com/blog/oxy_testimonial/s-j-director-marketing-and-communications/)
- [N.G., Account Executive, Outreach program](https://www.onlineauthority.com/blog/oxy_testimonial/n-g-account-executive-outreach-program/)
- [A.M., CEO](https://www.onlineauthority.com/blog/oxy_testimonial/a-m-ceo/)
- [M.L., Manager, Web Services](https://www.onlineauthority.com/blog/oxy_testimonial/m-l-manager-web-services/)
- [J.O., Communications and Marketing](https://www.onlineauthority.com/blog/oxy_testimonial/j-o-communications-and-marketing/)
- [Workshop Participant](https://www.onlineauthority.com/blog/oxy_testimonial/workshop-participant-8/)
- [Workshop Participant](https://www.onlineauthority.com/blog/oxy_testimonial/workshop-participant-9/)
- [Workshop Participant](https://www.onlineauthority.com/blog/oxy_testimonial/workshop-participant-10/)
- [Workshop Participant](https://www.onlineauthority.com/blog/oxy_testimonial/workshop-participant-11/)
- [Workshop Participant](https://www.onlineauthority.com/blog/oxy_testimonial/workshop-participant-12/)
- [Workshop Participant](https://www.onlineauthority.com/blog/oxy_testimonial/workshop-participant-13/)
- [Workshop Participant](https://www.onlineauthority.com/blog/oxy_testimonial/workshop-participant-14/)
- [Workshop Participant](https://www.onlineauthority.com/blog/oxy_testimonial/workshop-participant-15/)

## Staff

- [Kelly Kubrick](https://www.onlineauthority.com/blog/our-team/kelly-kubrick/)

## Portfolio Items

- [Banfield](https://www.onlineauthority.com/blog/portfolio/banfield/)
- [Counterpoint Academy](https://www.onlineauthority.com/blog/portfolio/counterpoint-academy/)
- [McMillan Vantage](https://www.onlineauthority.com/blog/portfolio/mcmillan-vantage/)
- [Jumping Elephants](https://www.onlineauthority.com/blog/portfolio/jumping-elephants/)
- [MyLiberty.Life](https://www.onlineauthority.com/blog/portfolio/myliberty-life/)
- [RCMP Foundation](https://www.onlineauthority.com/blog/portfolio/rcmp-foundation/)
- [Statistics Canada](https://www.onlineauthority.com/blog/portfolio/statistics-canada/)
- [Real Decoy](https://www.onlineauthority.com/blog/portfolio/real-decoy/)
- [Stryker Media Group Inc.](https://www.onlineauthority.com/blog/portfolio/stryker-media-group-inc/)
- [Cindy Clegg Communications](https://www.onlineauthority.com/blog/portfolio/cindy-clegg-communications/)
- [Superior Digital](https://www.onlineauthority.com/blog/portfolio/superior-digital/)
- [Ottawa Food Bank](https://www.onlineauthority.com/blog/portfolio/ottawa-food-bank/)
- [Export Development Canada (EDC)](https://www.onlineauthority.com/blog/portfolio/edc/)
- [Federation of Canadian Municipalities](https://www.onlineauthority.com/blog/portfolio/federation-of-canadian-municipalities/)
- [Canadian Commercial Corporation](https://www.onlineauthority.com/blog/portfolio/canadian-commercial-corporation-ccc/)
- [terra20](https://www.onlineauthority.com/blog/portfolio/terra20/)
- [envisionIT](https://www.onlineauthority.com/blog/portfolio/envisionit/)
- [Business Development Bank of Canada (BDC)](https://www.onlineauthority.com/blog/portfolio/bdc-2/)
- [TD Bank](https://www.onlineauthority.com/blog/portfolio/td-bank-2/)
- [Department of National Defence](https://www.onlineauthority.com/blog/portfolio/department-of-national-defence/)
- [Canadian Securities Institute (CSI)](https://www.onlineauthority.com/blog/portfolio/csi/)
- [Global Affairs Canada (GAC)](https://www.onlineauthority.com/blog/portfolio/global-affairs-canada-gac/)
- [Canada Revenue Agency (CRA)](https://www.onlineauthority.com/blog/portfolio/canada-revenue-agency-cra/)
- [ExtranetUserManager](https://www.onlineauthority.com/blog/portfolio/extranetusermanager/)
- [Dealer-FX](https://www.onlineauthority.com/blog/portfolio/dealer-fx/)
- [ToysRUs and BabiesRUs](https://www.onlineauthority.com/blog/portfolio/toysrus-and-babiesrus/)
- [BabiesRUs](https://www.onlineauthority.com/blog/portfolio/babiesrus/)
- [toysRUs](https://www.onlineauthority.com/blog/portfolio/toysrus/)
- [Microsoft Canada](https://www.onlineauthority.com/blog/portfolio/microsoft/)
- [Canadian Home Builders' Association (CHBA)](https://www.onlineauthority.com/blog/portfolio/canadian-home-builders-association-chba/)
- [Canadian Air Transport Security Authority (CATSA)](https://www.onlineauthority.com/blog/portfolio/canadian-air-transport-security-authority-catsa/)
- [MacLaren McCann](https://www.onlineauthority.com/blog/portfolio/maclaren-mccann/)
- [Service Canada](https://www.onlineauthority.com/blog/portfolio/service-canada-2/)
- [Canada Science and Technology Museums Corporation](https://www.onlineauthority.com/blog/portfolio/canada-science-and-technology-museums-corporation/)
- [World Vision Canada](https://www.onlineauthority.com/blog/portfolio/world-vision-canada/)
- [Privy Council Office (PCO)](https://www.onlineauthority.com/blog/portfolio/privy-council-office-pco/)
- [Parks Canada](https://www.onlineauthority.com/blog/portfolio/parks-canada/)
- [Royal College of Physicians and Surgeons of Canada](https://www.onlineauthority.com/blog/portfolio/royal-college-of-physicians-and-surgeons-of-canada/)
- [City of Richmond](https://www.onlineauthority.com/blog/portfolio/city-of-richmond/)
- [Mr. Lube](https://www.onlineauthority.com/blog/portfolio/mr-lube/)
- [The Ottawa Hospital](https://www.onlineauthority.com/blog/portfolio/the-ottawa-hospital/)
- [Library and Archives Canada](https://www.onlineauthority.com/blog/portfolio/library-and-archives-canada/)
- [Insurance Corporation of British Columbia](https://www.onlineauthority.com/blog/portfolio/insurance-corporation-of-british-columbia/)
- [Simon Fraser University](https://www.onlineauthority.com/blog/portfolio/simon-fraser-university/)
- [St John Ambulance](https://www.onlineauthority.com/blog/portfolio/st-john-ambulance/)
- [CARE Canada](https://www.onlineauthority.com/blog/portfolio/care-canada/)
- [Prestige Homes](https://www.onlineauthority.com/blog/portfolio/prestige-homes/)
- [Brookstreet Hotel](https://www.onlineauthority.com/blog/portfolio/brookstreet-hotel/)
- [BC Lottery Corporation (BCLC)](https://www.onlineauthority.com/blog/portfolio/bc-lottery-corporation-bclc/)
- [Architectural Institute of British Columbia (AIBC)](https://www.onlineauthority.com/blog/portfolio/architectural-institute-of-british-columbia-aibc/)
- [Tourism Yukon](https://www.onlineauthority.com/blog/portfolio/tourism-yukon/)
- [United Way Ottawa](https://www.onlineauthority.com/blog/portfolio/united-way-ottawa/)
- [Canadian Manufactured Housing Institute (CMHI)](https://www.onlineauthority.com/blog/portfolio/canadian-manufactured-housing-institute-cmhi/)
- [Dollco](https://www.onlineauthority.com/blog/portfolio/dollco/)
- [Canada Council for the Arts](https://www.onlineauthority.com/blog/portfolio/the-canada-council-for-the-arts/)
- [Ottawa Senators Hockey Club](https://www.onlineauthority.com/blog/portfolio/ottawa-senators-2/)
- [Canadian Radio-television and Telecommunications Commission (CRTC)](https://www.onlineauthority.com/blog/portfolio/crtc-2/)
- [Allen Vanguard](https://www.onlineauthority.com/blog/portfolio/allen-vanguard-2/)
- [BuyerZone](https://www.onlineauthority.com/blog/portfolio/buyerzone-2/)
- [Health Canada](https://www.onlineauthority.com/blog/portfolio/health-canada-2/)
- [Sunset Magazine](https://www.onlineauthority.com/blog/portfolio/sunset/)
- [iVillage](https://www.onlineauthority.com/blog/portfolio/ivillage-2/)
- [Canadian Internet Registration Authority (CIRA)](https://www.onlineauthority.com/blog/portfolio/cira/)
- [National Arts Centre](https://www.onlineauthority.com/blog/portfolio/national-arts-centre/)
- [Financial Consumer Agency of Canada](https://www.onlineauthority.com/blog/portfolio/financial-consumer-agency-of-canada/)
- [Canadian Conservation Institute](https://www.onlineauthority.com/blog/portfolio/canadian-conservation-institute/)
- [Canadian Heritage](https://www.onlineauthority.com/blog/portfolio/canadian-heritage/)
- [Canadian International Development Agency (CIDA)](https://www.onlineauthority.com/blog/portfolio/canadian-international-development-agency-cida/)
- [Carleton University](https://www.onlineauthority.com/blog/portfolio/carleton-university/)
- [Geosoft Inc.](https://www.onlineauthority.com/blog/portfolio/geosoft-inc/)
- [4-H Canada](https://www.onlineauthority.com/blog/portfolio/4-h-canada/)
- [Canada Mortgage and Housing Corporation (CMHC)](https://www.onlineauthority.com/blog/portfolio/canada-mortgage-and-housing-corporation-cmhc/)
- [Guildcrest Homes](https://www.onlineauthority.com/blog/portfolio/guildcrest-2/)
- [Military Grievances External Review Committee (MGERC)](https://www.onlineauthority.com/blog/portfolio/military-grievances-external-review-committee/)
- [Public Health Agency of Canada](https://www.onlineauthority.com/blog/portfolio/public-health-agency-of-canada/)

## Swatches

- [OA Light Blue](https://www.onlineauthority.com/blog/oxy_swatch/oa-light-blue/)
- [OA Blue](https://www.onlineauthority.com/blog/oxy_swatch/oa-blue/)
- [White](https://www.onlineauthority.com/blog/oxy_swatch/white/)
- [Gray](https://www.onlineauthority.com/blog/oxy_swatch/gray/)
- [Black](https://www.onlineauthority.com/blog/oxy_swatch/black/)
- [Blue](https://www.onlineauthority.com/blog/oxy_swatch/blue/)

## Categories

- [Events](https://www.onlineauthority.com/blog/category/events/)
- [Digital Strategy](https://www.onlineauthority.com/blog/category/digital-strategy/)
- [Digital Analytics | Web Analytics](https://www.onlineauthority.com/blog/category/measurement/)
- [Digital Maturity](https://www.onlineauthority.com/blog/category/digital-maturity/)
- [Digital Marketing | Internet Marketing](https://www.onlineauthority.com/blog/category/internet-marketing/)
- [Ecommerce](https://www.onlineauthority.com/blog/category/ecommerce/)
- [Digital Strategy Conference](https://www.onlineauthority.com/blog/category/digital-strategy-conference/)
- [Digital Advertising](https://www.onlineauthority.com/blog/category/digital-advertising/)

## Tags

- [internet marketing](https://www.onlineauthority.com/blog/tag/internet-marketing/)
- [ottawa](https://www.onlineauthority.com/blog/tag/ottawa/)
- [social media](https://www.onlineauthority.com/blog/tag/social-media/)
- [government](https://www.onlineauthority.com/blog/tag/government/)
- [lead generation](https://www.onlineauthority.com/blog/tag/lead-generation/)
- [web analytics association](https://www.onlineauthority.com/blog/tag/web-analytics-association/)
- [small business](https://www.onlineauthority.com/blog/tag/small-business/)
- [emetrics](https://www.onlineauthority.com/blog/tag/emetrics/)
- [canadian marketing association](https://www.onlineauthority.com/blog/tag/canadian-marketing-association/)
- [web analytics wednesday](https://www.onlineauthority.com/blog/tag/web-analytics-wednesday/)
- [marketing](https://www.onlineauthority.com/blog/tag/marketing/)
- [search marketing](https://www.onlineauthority.com/blog/tag/search-marketing/)
- [web analytics](https://www.onlineauthority.com/blog/tag/web-analytics/)
- [social analytics](https://www.onlineauthority.com/blog/tag/social-analytics/)
- [mobile marketing](https://www.onlineauthority.com/blog/tag/mobile-marketing/)
- [content strategy](https://www.onlineauthority.com/blog/tag/content-strategy/)
- [landing pages](https://www.onlineauthority.com/blog/tag/landing-pages/)
- [books](https://www.onlineauthority.com/blog/tag/books-2/)
- [digital analytics](https://www.onlineauthority.com/blog/tag/digital-analytics/)
- [digital analytics association](https://www.onlineauthority.com/blog/tag/digital-analytics-association/)
- [digital strategy](https://www.onlineauthority.com/blog/tag/digital-strategy-2/)
- [digital strategy conference](https://www.onlineauthority.com/blog/tag/digital-strategy-conference/)
- [mobile strategy](https://www.onlineauthority.com/blog/tag/mobile-strategy/)
- [google analytics](https://www.onlineauthority.com/blog/tag/google-analytics/)
- [webtrends](https://www.onlineauthority.com/blog/tag/webtrends/)
- [webinar](https://www.onlineauthority.com/blog/tag/webinar/)
- [campaign tracking](https://www.onlineauthority.com/blog/tag/campaign-tracking/)
- [Time Inc](https://www.onlineauthority.com/blog/tag/time-inc/)
- [magazines](https://www.onlineauthority.com/blog/tag/magazines/)
- [customer service](https://www.onlineauthority.com/blog/tag/customer-service/)
- [HomeBuilder Magazine](https://www.onlineauthority.com/blog/tag/homebuilder-magazine/)
- [Andrea Hadley](https://www.onlineauthority.com/blog/tag/andrea-hadley/)
- [Kelly Kubrick](https://www.onlineauthority.com/blog/tag/kelly-kubrick/)
- [Vancouver 2013](https://www.onlineauthority.com/blog/tag/vancouver-2013/)
- [business strategy](https://www.onlineauthority.com/blog/tag/business-strategy/)
- [Definition](https://www.onlineauthority.com/blog/tag/definition/)
- [Digital Maturity](https://www.onlineauthority.com/blog/tag/digital-maturity/)
- [digital maturity model](https://www.onlineauthority.com/blog/tag/digital-maturity-model/)
- [Maturity Model](https://www.onlineauthority.com/blog/tag/maturity-model/)
- [Maturity Ratings](https://www.onlineauthority.com/blog/tag/maturity-ratings/)
- [Ottawa 2013](https://www.onlineauthority.com/blog/tag/ottawa-2013/)
- [competitive advantage](https://www.onlineauthority.com/blog/tag/competitive-advantage/)
- [digital strategy defined](https://www.onlineauthority.com/blog/tag/digital-strategy-defined/)
- [Ottawa 2014](https://www.onlineauthority.com/blog/tag/ottawa-2014/)
- [process](https://www.onlineauthority.com/blog/tag/process/)
- [Vancouver 2014](https://www.onlineauthority.com/blog/tag/vancouver-2014/)
- [Vancouver 2015](https://www.onlineauthority.com/blog/tag/vancouver-2015/)
- [Benchmark Report](https://www.onlineauthority.com/blog/tag/benchmark-report/)
- [Benchmark Survey](https://www.onlineauthority.com/blog/tag/benchmark-survey/)
- [Workshop](https://www.onlineauthority.com/blog/tag/workshop/)
- [human resources](https://www.onlineauthority.com/blog/tag/human-resources/)
- [people](https://www.onlineauthority.com/blog/tag/people/)
- [analytics](https://www.onlineauthority.com/blog/tag/analytics/)
- [analytics tools](https://www.onlineauthority.com/blog/tag/analytics-tools/)
- [channel tools](https://www.onlineauthority.com/blog/tag/channel-tools/)
- [collaboration tools](https://www.onlineauthority.com/blog/tag/collaboration-tools/)
- [content managment](https://www.onlineauthority.com/blog/tag/content-managment/)
- [technology](https://www.onlineauthority.com/blog/tag/technology/)
- [governance](https://www.onlineauthority.com/blog/tag/governance/)
- [content](https://www.onlineauthority.com/blog/tag/content/)
- [B2B sales](https://www.onlineauthority.com/blog/tag/b2b-sales/)
- [channels](https://www.onlineauthority.com/blog/tag/channels/)
- [E-commerce](https://www.onlineauthority.com/blog/tag/e-commerce/)
- [non-transactional channel](https://www.onlineauthority.com/blog/tag/non-transactional-channel/)
- [Sales](https://www.onlineauthority.com/blog/tag/sales/)
- [collaboration](https://www.onlineauthority.com/blog/tag/collaboration/)
- [enterprise social network](https://www.onlineauthority.com/blog/tag/enterprise-social-network/)
- [innovation](https://www.onlineauthority.com/blog/tag/innovation/)
- [internal social media network](https://www.onlineauthority.com/blog/tag/internal-social-media-network/)
- [social business](https://www.onlineauthority.com/blog/tag/social-business/)
- [Coca Cola](https://www.onlineauthority.com/blog/tag/coca-cola/)
- [Sustainability](https://www.onlineauthority.com/blog/tag/sustainability/)
- [Tim Goudie](https://www.onlineauthority.com/blog/tag/tim-goudie/)
- [Brian Dawson](https://www.onlineauthority.com/blog/tag/brian-dawson/)
- [Canadian Science and Technology Museum](https://www.onlineauthority.com/blog/tag/canadian-science-and-technology-museum/)
- [Case Study](https://www.onlineauthority.com/blog/tag/case-study/)
- [Crowdsourcing](https://www.onlineauthority.com/blog/tag/crowdsourcing/)
- [digital relevancy](https://www.onlineauthority.com/blog/tag/digital-relevancy/)
- [open source](https://www.onlineauthority.com/blog/tag/open-source/)
- [advertising](https://www.onlineauthority.com/blog/tag/advertising/)
- [conference](https://www.onlineauthority.com/blog/tag/conference/)
- [OCRI](https://www.onlineauthority.com/blog/tag/ocri/)
- [Twitter](https://www.onlineauthority.com/blog/tag/twitter/)
- [LinkedIn](https://www.onlineauthority.com/blog/tag/linkedin/)
- [IABC Ottawa](https://www.onlineauthority.com/blog/tag/iabc-ottawa/)
- [tag management](https://www.onlineauthority.com/blog/tag/tag-management/)
- [communications](https://www.onlineauthority.com/blog/tag/communications/)
- [adobe analytics](https://www.onlineauthority.com/blog/tag/adobe-analytics/)
- [Ottawa Chamber of Commerce](https://www.onlineauthority.com/blog/tag/ottawa-chamber-of-commerce/)
- [Six Dimensions of Digital Maturity](https://www.onlineauthority.com/blog/tag/six-dimensions-of-digital-maturity/)
- [chba](https://www.onlineauthority.com/blog/tag/chba/)
- [#digitaldiplomacy](https://www.onlineauthority.com/blog/tag/digitaldiplomacy/)
- [#diplometrics](https://www.onlineauthority.com/blog/tag/diplometrics/)
- [Annotations](https://www.onlineauthority.com/blog/tag/annotations/)
- [referral spam](https://www.onlineauthority.com/blog/tag/referral-spam/)
- [ecommerce](https://www.onlineauthority.com/blog/tag/ecommerce/)
- [Social Media Advertising](https://www.onlineauthority.com/blog/tag/social-media-advertising/)
- [Facebook Advertising](https://www.onlineauthority.com/blog/tag/facebook-advertising/)
- [Google Shopping](https://www.onlineauthority.com/blog/tag/google-shopping/)
- [Media Buying](https://www.onlineauthority.com/blog/tag/media-buying/)
- [LinkedIn Advertising](https://www.onlineauthority.com/blog/tag/linkedin-advertising/)
- [Google Ads](https://www.onlineauthority.com/blog/tag/google-ads/)
- [Pay-Per-Click](https://www.onlineauthority.com/blog/tag/pay-per-click/)
- [PPC](https://www.onlineauthority.com/blog/tag/ppc/)
- [YouTube Advertising](https://www.onlineauthority.com/blog/tag/youtube-advertising/)

## Groups

- [Homepage Testimonial](https://www.onlineauthority.com/blog/oxy_testimonial_group/testimonial/)
- [Learn Webtrends](https://www.onlineauthority.com/blog/oxy_testimonial_group/learn-webtrends/)
- [Digital Analytics](https://www.onlineauthority.com/blog/oxy_testimonial_group/digital-analytics/)
- [Writing for Digital](https://www.onlineauthority.com/blog/oxy_testimonial_group/writing-for-digital/)
- [Digital Readiness](https://www.onlineauthority.com/blog/oxy_testimonial_group/digital-readiness/)
- [Google Analytics](https://www.onlineauthority.com/blog/oxy_testimonial_group/google-analytics/)
- [Adobe Analytics](https://www.onlineauthority.com/blog/oxy_testimonial_group/adobe-analytics/)
- [Writing for the Web](https://www.onlineauthority.com/blog/oxy_testimonial_group/writing-for-the-web/)
- [Advanced Web Writing](https://www.onlineauthority.com/blog/oxy_testimonial_group/advanced-web-writing/)
- [All Services](https://www.onlineauthority.com/blog/oxy_testimonial_group/all-services/)
- [Manage Webtrends](https://www.onlineauthority.com/blog/oxy_testimonial_group/manage-webtrends/)

## Departments

- [Digital Analyst](https://www.onlineauthority.com/blog/oxy_staff_department/digital-analyst/)
- [Digital Analytics](https://www.onlineauthority.com/blog/oxy_staff_department/digital-analytics/)
- [Writing for Digital](https://www.onlineauthority.com/blog/oxy_staff_department/writing-for-digital/)
- [Digital Readiness](https://www.onlineauthority.com/blog/oxy_staff_department/digital-readiness/)
- [Digital Maturity](https://www.onlineauthority.com/blog/oxy_staff_department/digital-maturity/)

## Categories

- [Clients](https://www.onlineauthority.com/blog/oxy_portfolio_categories/clients/)
- [Digital Analytics](https://www.onlineauthority.com/blog/oxy_portfolio_categories/digital-analytics/)
- [Writing for Digital](https://www.onlineauthority.com/blog/oxy_portfolio_categories/writing-for-digital/)
- [Digital Readiness](https://www.onlineauthority.com/blog/oxy_portfolio_categories/digital-readiness/)
- [Homepage Clients](https://www.onlineauthority.com/blog/oxy_portfolio_categories/homepage-clients/)
- [Private Sector](https://www.onlineauthority.com/blog/oxy_portfolio_categories/private-sector/)
- [Public Sector](https://www.onlineauthority.com/blog/oxy_portfolio_categories/public-sector/)
- [Not for Profit Sector](https://www.onlineauthority.com/blog/oxy_portfolio_categories/not-for-profit/)
- [Mapping Digital Maturity](https://www.onlineauthority.com/blog/oxy_portfolio_categories/mapping-digital-maturity/)
- [Google Analytics](https://www.onlineauthority.com/blog/oxy_portfolio_categories/google-analytics/)
- [Webtrends](https://www.onlineauthority.com/blog/oxy_portfolio_categories/webtrends/)
- [Adobe Analytics](https://www.onlineauthority.com/blog/oxy_portfolio_categories/adobe-analytics/)
- [Digital Advertising](https://www.onlineauthority.com/blog/oxy_portfolio_categories/digital-advertising/)

## Slideshows

- [Carousel](https://www.onlineauthority.com/?taxonomy=oxy_slideshow_categories&term=carousel)
- [Clients](https://www.onlineauthority.com/?taxonomy=oxy_slideshow_categories&term=clients)
- [Portfolio - item page](https://www.onlineauthority.com/?taxonomy=oxy_slideshow_categories&term=portfolio-item-page)

## Categories

- [svg](https://www.onlineauthority.com/blog/oxy_service_category/svg/)
- [theme](https://www.onlineauthority.com/blog/oxy_service_category/theme/)

## Media Categories

- [Client Logos](https://www.onlineauthority.com/blog/media_category/client-logos/)
- [Supplemental Photos](https://www.onlineauthority.com/blog/media_category/supplemental-photos/)
- [Team Members](https://www.onlineauthority.com/blog/media_category/team-members/)
- [Testimonial Head Shots](https://www.onlineauthority.com/blog/media_category/testimonial-head-shots/)
- [Private Sector](https://www.onlineauthority.com/blog/media_category/private-sector/)
- [Public Sector](https://www.onlineauthority.com/blog/media_category/public-sector/)
- [Not for Profit Sector](https://www.onlineauthority.com/blog/media_category/not-for-profit/)