Webtrends Web Analytics: Analyst and End User Training
Course Description: Understanding Your Webtrends Reports
If you have ever worked with Webtrends, you are familiar with what can be a very daunting interface, baffling vocabulary and an overwhelming number of reports to choose from. This course will help you make sense of it all. Using your organization’s own Webtrends reports, you will learn how to read, analyze and act on your Webtrends web analytics data, allowing you to measure and evaluate the effectiveness of your Internet efforts. Specifically designed for end users, the course is taught from a marketing / communications and business analysts’ perspective. If you need more technical training, please see our Webtrends Administrator training course instead.
What You Will Learn About Webtrends Web Analytics Reports
Know what your Webtrends reports are telling you and how you can use these reporting tools to take action and increase traffic to your site.
- Learn how to run reports in Webtrends software or live / on demand versions;
- Understand which key performance indicators (KPIs) you should measure;
- Decipher Webtrends lingo such as profiles, dashboards, SDC, smartview, and scenarios;
- Use your Webtrends web analytics reports to decide how to increase traffic to your website;
- Analyze your Webtrends reports to assess the effectiveness of your website; and
- Use your Webtrends web analytics tools to identify problem areas or potential improvements you could make to your website.
Who Should Attend Webtrends Training For End Users
Marketing and communications professionals responsible for website strategy as well as website content producers and managers. This course is applicable across multiple versions of Webtrends – from 7.0, 8.0, 8.5 through version 9.
If your organization is interested in Webtrends technical training for IT staff, including installation and configuration, we recommend our “Webtrends Technical Training for Administrators” course instead. In addition, Online Authority also offers Webtrends consulting services. Our consultants have been working with variations of the Webtrends product line since 2003.
Participant Comments about Webtrends for End Users
“Excellent presenting skills, very valuable information. Thanks!”
“Excellent session, great presentation. Very interesting.”
“[the course] reinforced what I was doing and gave me ideas on how to improve it. I thought it was great for uninformed as well as existing users.”
“Worth every dollar we spent!”
Length and Format of Webtrends Training Class
One-day course taught at your facility and scheduled at your convenience. Contact Online Authority for a copy of the agenda.
Price for Understanding Webtrends Training Course
$1,500.00 (excluding taxes) per one-day session (up to a maximum of five participants), plus instructor’s travel expenses if course delivered outside of Ottawa, Canada.
Print This Page
Stay in touch
