Webtrends Web Analytics Training For End Users
Course Description: Webtrends Reports for End Users
If you have ever worked with Webtrends, you are familiar with what can be a very daunting interface, baffling vocabulary and an overwhelming number of reports to choose from. This course will help you make sense of it all. Using your organization’s own Webtrends reports, you will learn how to read, analyze and act on your Webtrends web analytics data, allowing you to measure and evaluate the effectiveness of your Internet efforts. Specifically designed for end users (vs technical administrators), the course is taught from a marketing / communications and business analysts’ perspective.
What You Will Learn About Your Webtrends Web Analytics Reports
Know what your Webtrends reports are telling you and how you can use these reporting tools to take action and increase traffic to your site.
- Lean how to run reports in Webtrends software or on demand versions;
- Understand which key performance indicators (KPIs) you should measure;
- Decipher Webtrends lingo such as profiles, dashboards, sdc, smartview, and scenarios;
- Use your Webtrends web analytics reports to decide how to increase traffic to your website;
- Analyze your Webtrends reports to assess the effectiveness of your website; and
- Use your Webtrends web analytics tools to identify problem areas or potential improvements you could make to your website.
Who Should Attend Webtrends For End Users
Marketing and communications professionals responsible for website strategy as well as website content producers and managers. If your organization is interested in Webtrends technical training for IT staff, including installation and configuration, we recommend our “Webtrends Technical Training for Administrators” course instead.
Participant Comments about Webtrends Training
“Excellent presenting skills, very valuable information. Thanks!”
“Excellent session, great presentation. Very interesting.”
“[the course] reinforced what I was doing and gave me ideas on how to improve it. I thought it was great for uninformed as well as existing users.”
“Worth every dollar we spent!”
Length and Format of Webtrends Training Class
One-day course taught at your facility and scheduled at your convenience (agenda available).
Price for Webtrends Training Class
Costs include $1,500.00 (excluding taxes) per one-day session (up to a maximum of five participants), plus instructor’s travel expenses if course delivered outside of Ottawa, Canada.
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