Learn Digital Analytics

Training delivered at your office, scheduled at your convenience. Half-day, 1-day or 2-day courses designed to meet your organization's training needs

Check out our Digital Analytics Courses

Practical, actionable web and digital analytics education for your team

Learn Google Analytics

For marketing / communications / content / business end users

Learn Webtrends

For marketing / communications / content / business end users

Learn Adobe Analytics

For marketing / communications / content / business end users

Customized Digital Analytics Training

Let us design a digital / web analytics training agenda to meet your organization’s needs.

Why digital analytics?

Data is a critical output of your organization’s digital efforts, but digital analytics reports remain undervalued. Why? Because extracting insight from the avalanche of big data is like extracting gems from rock.

You need unique tools, blended skill sets and a tolerance for investment in people, technology and and process improvement. But the payoff is worth it.

Moving your organization to evidence-based decision making is what will set your organization apart in our knowledge economy. How can digital analytics training help? The Digital Analytics Association (DAA) offers the following:

Digital analytics is “the science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The analysis of digital data refers to information collected in interactive channels. Digital Analytics has become an integral part of core business strategies and maintaining a competitive edge.”

Through digital analytics training, Online Authority can help your teams understand who is visiting your digital properties – your web site, blog, mobile app, social media profiles and email archives – where visitors are coming from, what content they are consuming and what actions they are taking. These unique insights will help drive your organization’s efforts to succeed online.

Digital Analytics Association (DAA) logo

Online Authority has been a proud member of the DAA since 2006

Hear from our clients

Thanks so much for coming down to our office and getting us up to speed – everyone now feels like we have the knowledge we need to get our reporting the way we need it.

T.B., Online Marketing Manager

Wanted to drop you a note of thanks…I had good feedback from the team and have already put some of my new skills to use today!

N.K., Marketing Manager

Thank you again Kelly! Today's workshop today was a big success.

D.P., Advisor, Program Analysis

Thanks again for a great course today. Everyone’s fully invested in this training, and already thinking actively about what we can do with the knowledge we’re gaining.

D.P., Analyst

The course was well received and we definitely learned a lot towards both knowledge and improving our usage of Webtrends.

K.V., Senior IT Manager

It was a great two days, and really benefited the team and the company as a whole. I know I feel far more educated on search marketing and Google Analytics; I've been leveraging that with several client projects this week already.

P.C., President

Thanks again for leading the training sessions. Our brains are crammed full of new material and we're close to having next steps prioritized!

S.U., Associate Director of Marketing

We achieved the main goal of the training: now we have a greater picture of SiteCatalyst and its features.

C.C., Team Lead, Performance Measurement

The training session was great – everyone thought that you did an amazing job and they were happy with the level and type of material you covered. In fact, you sparked many people’s interest in using SiteCatalyst even more. Thanks so much for everything!

S.J., Director, Marketing and Communications
Global Affairs Canada (GAC)
Jumping Elephants
Canadian Radio-television and Telecommunications Commission (CRTC)
Counterpoint Academy
Canada Council for the Arts
World Vision Canada
Canadian Internet Registration Authority (CIRA)
Military Grievances External Review Committee (MGERC)
Canadian Manufactured Housing Institute (CMHI)

Online Authority delivers highly personalized sessions designed to meet your organization’s training needs. All courses are delivered at your location and on your schedule. Simple and convenient. We don’t have to brag about our customer service – it’s in everything that we do.

Kelly KubrickDigital Analytics Courses