Data is a critical output of your organization’s digital efforts, but digital analytics reports remain undervalued. Why? Because extracting insight from the avalanche of big data is like extracting gems from rock.
You need unique tools, blended skill sets and a tolerance for investment in people, technology and and process improvement. But the payoff is worth it.
Moving your organization to evidence-based decision making is what will set your organization apart in our knowledge economy. How can digital analytics training help? The Digital Analytics Association (DAA) offers the following:
Digital analytics is “the science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The analysis of digital data refers to information collected in interactive channels. Digital Analytics has become an integral part of core business strategies and maintaining a competitive edge.”
Through digital analytics training, Online Authority can help your teams understand who is visiting your digital properties – your web site, blog, mobile app, social media profiles and email archives – where visitors are coming from, what content they are consuming and what actions they are taking. These unique insights will help drive your organization’s efforts to succeed online.