Learn Writing for Digital: Web, Mobile and Social

Training delivered at your office, scheduled at your convenience. Half-day, 1-day or 2-day courses designed to meet your organization's needs

Check out our Writing for Digital Courses

Practical, actionable writing for web, mobile, social and email education for your team

Learn Writing for the Web

Convince executives and management why it’s imperative to adapt your aging content processes to today’s digital audience. Show your authors and subject matters how they can evolve their writing to meet the demands of digital.

Learn Advanced Web Writing

Learn critical new editorial processes – keyword research, writing and editing user-interface text – to ensure your web content gets found online. Think of this as search engine optimization (SEO) for authors.

Customized Writing for Digital Training

Let us design a writing for the web, mobile, social or email training agenda to meet your organization’s learning objectives.

Why Writing for Digital?

As consumers, we are ruthless in our demand for current and comprehensive digital – web, mobile web and social – content. We give no quarter to organizations with stale, outdated web pages. Yet, managing your company’s online presence is enough of a challenge, let alone finding time to write compelling, consistent, relevant new content.

Today’s digital teams recognize that the better approach is to harness existing, internal writing abilities found in marketing, communications or subject matter departments. However, those colleagues may be unfamiliar with the unique challenges of writing for online channels. They may be unaware of specific techniques available to adjust writing styles for the web, social and mobile media.

These courses will help your organization bridge those gaps by explaining how online visitors consume content and how that impacts traditional writing processes. We will provide strategies to address these differences.  Most importantly, this course takes a marketing and communications (vs. technical) perspective, and it will be delivered in an entertaining and engaging way.

I received great feedback on yesterday’s session with you: the team thought the training was really valuable, they clearly have an appetite for it and really loved your training style.

Hear from our clients

I’ve gotten very good feedback on your session - especially the keyword research; they thought it was very useful.

M.O., Education Officer

This was a great course to establish a common baseline of knowledge for our web contributors. I look forward to establishing roles in our evolving content strategy. Thanks!

Workshop Participant

Thank you very much for the very interesting course that you were able to give in such a short time frame; we really enjoyed it! It will certainly will help us with our project going forward. Thanks  a lot!

E.A., Manager, Service Standards

Your session was excellent and achieved the desired outcome: to ensure our writers are in the right mind frame when they provide us with their Web content. I will not hesitate to recommend you in the future.

N.G., Account Executive, Outreach program

It was a great two days, and really benefited the team and the company as a whole. I know I feel far more educated on search marketing and Google Analytics; I've been leveraging that with several client projects this week already.

P.C., President

TERRIFIC! The participants just loved you. Thank you for your sharing your knowledge and for your sense of humour!

D.R., Manager, Portals
Canadian Internet Registration Authority (CIRA)
Financial Consumer Agency of Canada
Canada Council for the Arts
Canadian Manufactured Housing Institute (CMHI)
Canada Mortgage and Housing Corporation (CMHC)
Canada Science and Technology Museums Corporation

Online Authority delivers highly personalized sessions designed to meet your organization’s training needs. All courses are delivered at your location and on your schedule. Simple and convenient. We don’t have to brag about our customer service – it’s in everything that we do.

Kelly KubrickWriting for Digital Courses