Learn Writing for Digital: Web, Mobile and Social

Training delivered at your office, scheduled at your convenience. Half-day, 1-day or 2-day courses designed to meet your organization's needs

Check out our Writing for Digital Courses

Practical, actionable writing for web, mobile, social and email education for your team

Learn Writing for the Web

Convince executives and management why it’s imperative to adapt your aging content processes to today’s digital audience. Show your authors and subject matters how they can evolve their writing to meet the demands of digital.

Learn Advanced Web Writing

Learn critical new editorial processes – keyword research, writing and editing user-interface text – to ensure your web content gets found online. Think of this as search engine optimization (SEO) for authors.

Customized Writing for Digital Training

Let us design a writing for the web, mobile, social or email training agenda to meet your organization’s learning objectives.

Why Writing for Digital?

As consumers, we are ruthless in our demand for current and comprehensive digital – web, mobile web and social – content. We give no quarter to organizations with stale, outdated web pages. Yet, managing your company’s online presence is enough of a challenge, let alone finding time to write compelling, consistent, relevant new content.

Today’s digital teams recognize that the better approach is to harness existing, internal writing abilities found in marketing, communications or subject matter departments. However, those colleagues may be unfamiliar with the unique challenges of writing for online channels. They may be unaware of specific techniques available to adjust writing styles for the web, social and mobile media.

These courses will help your organization bridge those gaps by explaining how online visitors consume content and how that impacts traditional writing processes. We will provide strategies to address these differences.  Most importantly, this course takes a marketing and communications (vs. technical) perspective, and it will be delivered in an entertaining and engaging way.

I received great feedback on yesterday’s session with you: the team thought the training was really valuable, they clearly have an appetite for it and really loved your training style.

Hear from our clients

TERRIFIC! The participants just loved you. Thank you for your sharing your knowledge and for your sense of humour!

D.R., Manager, Portals

I went back to my desk and immediately revamped one of the pages I am responsible for. It made my life 100% easier in managing the content, and it now has links instead of long descriptions. Can't wait until we have part 2!

Workshop Participant

We received very positive feedback for your depth of knowledge and the way you could explain concepts in a very simple, relatable way. Thanks again!

M.O., Education Officer

I’ve gotten very good feedback on your session - especially the keyword research; they thought it was very useful.

M.O., Education Officer

This was a great course to establish a common baseline of knowledge for our web contributors. I look forward to establishing roles in our evolving content strategy. Thanks!

Workshop Participant

Thank you very much for the very interesting course that you were able to give in such a short time frame; we really enjoyed it! It will certainly will help us with our project going forward. Thanks  a lot!

E.A., Manager, Service Standards
Canada Mortgage and Housing Corporation (CMHC)
Canada Science and Technology Museums Corporation
Canadian International Development Agency (CIDA)
Canadian Heritage
Canadian Conservation Institute
Global Affairs Canada (GAC)

Online Authority delivers highly personalized sessions designed to meet your organization’s training needs. All courses are delivered at your location and on your schedule. Simple and convenient. We don’t have to brag about our customer service – it’s in everything that we do.

Kelly KubrickWriting for Digital Courses