As consumers, we are ruthless in our demand for current and comprehensive digital – web, mobile web and social – content. We give no quarter to organizations with stale, outdated web pages. Yet, managing your company’s online presence is enough of a challenge, let alone finding time to write compelling, consistent, relevant new content.
Today’s digital teams recognize that the better approach is to harness existing, internal writing abilities found in marketing, communications or subject matter departments. However, those colleagues may be unfamiliar with the unique challenges of writing for online channels. They may be unaware of specific techniques available to adjust writing styles for the web, social and mobile media.
These courses will help your organization bridge those gaps by explaining how online visitors consume content and how that impacts traditional writing processes. We will provide strategies to address these differences. Most importantly, this course takes a marketing and communications (vs. technical) perspective, and it will be delivered in an entertaining and engaging way.
I received great feedback on yesterday’s session with you: the team thought the training was really valuable, they clearly have an appetite for it and really loved your training style.