Is your organization’s website as good as it could be?

• Are you worried that your website might be asleep at the wheel?
• Do you suspect that your web communications program or Internet marketing campaign should be doing more?

As you know, it’s no longer enough for your organization to simply have a website. Instead, you want to know if it is performing. Others are asking you if the website is pulling its weight. You’re asking if the content, tools and technologies reflect what your audience needs.

Kelly Kubrick, owner of Online Authority, is an experienced consultant who specializes in Internet performance measurement. Former Director of eCommerce Development with Time Warner’s publishing division in New York, she can teach you how to analyze your website to ensure it is efficient and effective. Or, she can do it for you.

Make the most of your Internet presence

Online Authority will audit your web marketing and communications efforts so that you have objective information about:

• The health of your website traffic - is your audience growing, flat or in decline?
• Where your visitors are coming from - have you optimized your various sources?
• What your visitors are doing (or not doing) on your website

We dig through your web analytics reports (think WebTrends or Google Analytics) and provide recommendations about how you can improve the situation. We’ll help you estimate costs and identify the resources you’ll need to get things where they should be.

Online Authority also develops customized Internet training — highly personalized sessions designed to meet your unique needs, in your office, on your schedule.

• Do you need to develop an Internet performance measurement framework?
• Would you like to understand your WebTrends reports?
• Does your team need to learn writing for the web?
• Do you need to teach your staff about social media?

We also offer a host of off-the-shelf training courses — any one of which can also be customized — that have been designed by Online Authority for maximum impact.

What’s in it for you?

An efficient and effective website means more traffic, more qualified visitors and higher conversions. If you can identify and increase the right kind of visitor traffic for your products or services online, those visitors are more likely to be influenced by what you are saying or selling, and more likely to take action.

Every moment you wait, another online client may be passing you by.

CONTACT US NOW to get your Internet marketing moving in the right direction!