Web Needs Analysis Consulting Services
Have you ever had one of those moments of glee where your company or organization FINALLY decides to take that whole ‘Internet-thing’ seriously? After you’ve lobbied and cajoled for budget and resources – and suddenly you get enthusiastic promises of both? And then they all turn to you with expectant faces? And your stomach clutches when you realize that you’re not exactly sure what’s supposed to happen next?
Relax – and give us a call. We’d love to help – and we can. Kelly Kubrick of Online Authority specializes in web needs analysis and in gathering requirements in three areas – website content management systems, web analytics tools, and web team organizational structures.
Practical advice, straightforward success. That’s what we offer. And here’s how we do it:
Website Content Management Systems
You know it’s time to redevelop your website. You’re frustrated you can’t change anything without incurring a hourly charge or that you’re not really sure long it should take. You know that you have to have better control over your content. We agree. You need a website content management system. Unfortunately, there are a lot of them out there, and they come in a lot of flavours – open source, proprietary, expensive and not so expensive. Which one is right for your organization? Here’s what we suggest – we will:
- Propose business requirements for you to react to so you can decide exactly what you need your new website to do;
- Offer scenarios to allow your technical team to identify their requirements based on their environment;
- Interview key stakeholders to make sure everyone’s requirements have been captured;
- Work directly with you to help you prioritize and rank all requirements based on your unique needs; and
- Transform the entire experience into a concrete deliverable – a written Request for Proposal to put to market.
What’s in it for you? Comfort and confidence in your website content management system and vendor selection process.
Choosing The Right Web Analytics Tool
Okay – so we’ve got this website. And we’ve got some email marketing going on. And we’ve tried a couple of cost per click campaigns. But we’re not entirely sure what all this online marketing activity is actually doing for us. Better get on that. Now what? You need a web analytics tool! Great – now you need to choose (or replace!) one – maybe Webtrends, Google Analytics or Omniture’s SiteCatalyst? Which one is right for you? We can help – we will
- Propose business requirements for you to react to so that you can identify your reporting priorities;
- Offer scenarios that allow your technical team to identify requirements based on their environment;
- Conduct interviews, surveys and workshops with your key stakeholders to ensure all requirements have been captured;
- Work directly with you to prioritize and rank requirements based on your organization’s unique needs; and
- Transform the entire experience into a concrete deliverable – a written Request for Proposal to put to market.
What’s in it for you? Comfort that you will identify the right vendor and tool for your needs.
Web Team Organizational Issues
So – you’re feeling good. Those promised resources came through and your web analytics tool tells you your online efforts are paying off. Online has more and more visibility internally. Your colleagues are excited and asking more and more about it. And making more requests to get stuff up on the website. And more. And more. And they want them faster. And they need them now! AGGHH.
Fear not – we get this one too. Kelly Kubrick has lived that particular nightmare – former Director of eCommerce Development at Time Warner’s publishing division, Time Inc, in New York – she knows exactly what you’re going through. And she can help get you through it – she will:
- Assess the current situation – processes, work flow, roles, responsibilities, workload, products, services, etc. so you know exactly what you’re dealing with;
- Work in collaboration with your web team and internal clients to identify potential improvements and provide solutions and recommendations; and
- Ensure you have the material you need to communicate the outcomes that will result from implementation of the recommendations.
Contact Online Authority to discuss your web strategy needs toda!
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