How to advertise on LinkedIn

For marketing and communications professionals, social media and email marketers. Practical, hands-on training to empower your organization to make the most of its digital advertising investment.

Using your organization’s LinkedIn advertising or LinkedIn Campaign Manager account, we teach you how to create, target and post ads on LinkedIn. Specifically designed for those expected to run ads, this course is taught from an advertising, marketing and communications perspective.

  • Create LinkedIn Ads

    Learn how to create LinkedIn ads – single image, carousel and video – and about the placements – Desktop vs Mobile Newsfeed, Instagram, Messenger, etc. – are available to you (and how they are constantly evolving).

  • Target LinkedIn Ads

    Delve into LinkedIn’s myriad targeting options by creating your custom audiences narrowed to your key attributes; research and prioritize interests to target as Saved Audiences, and leverage LinkedIn’s key lookalike audience and retargeting features.

  • Post LinkedIn Ads

    Get ready to activate your campaign with final budget decisions, visible vs final (Analytics UTM tracked) URLs and pixels.

By the end of the course, your teams will:

Understand key LinkedIn concepts such as the LinkedIn Business Manager, Assets, Pages vs Ad Accounts and Pixels;

Easily navigate LinkedIn campaign hierarchy: campaigns, ad sets and ads;

Understand how LinkedIn’s campaign objectives can impact pricing and budgeting;

Structure a campaign with the right balance of with custom vs targeted vs lookalike audiences ad sets;

Differentiate what insights are available in standard campaign reporting vs LinkedIn Analytics;

Bonus: receive a crash course on recommended Analytics UTM campaign tracking codes to measure the impact of your paid vs organic LinkedIn efforts

Contact us for our Agenda

Interested in learning more about our ‘Learn How to Advertise on LinkedIn” course? We’d be pleased to send you our suggested one-day agenda.

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Hear from our clients

Thank you Kelly! Yesterday was an EYE opener. I had a review with my boss this morning and all your suggestions will be put into action…and now I can have time during my day to get up to speed!

D.S., Webmaster

Hi Kelly – thanks so much. I love that you make analytics fun!

Course Attendee

I received great feedback on yesterday’s session with you: the team thought the training was really valuable, they clearly have an appetite for it and really loved your training style.

Course Attendee

Is it right for my organization?

Online Authority’s instructors are experienced digital analysts and practitioners with deep knowledge of social media. Established in 2002, Online Authority has worked with more than 200 organizations across North America and has been a proud member of the Digital Analytics Association (DAA) since 2006.

Online Authority has the experience your organization needs to tackle its social media advertising challenges.

How to advertise on Facebook is taught by Kelly Kubrick. Kelly has been a digital media buyer since 2005, running paid advertising campaigns on

  • Google since 2005;
  • LinkedIn since 2011 and
  • Facebook since 2015;

Proving her media buying and analytics chops, Kelly has completed certifications in

  • Google Ads Fundamentals, Google Shopping Ads, Advanced Social Advertising (Hootsuite);
  • Is certified as a Google Analytics Power User and certified under the Google Analytics Individual Qualification (IQ) test program;
  • Has worked with Google Analytics since its launch in 2005 its previous iteration, Urchin, before that;
  • Has completed “Google Tag Manager Fundamentals” training provided by the Google Analytics Academy; and
  • Holds an MBA from the Stern School of Business at New York University. (NYU).

How does it work?

We bring customized training to you – highly personalized sessions that are designed to meet your needs, in your office, on your schedule.

We offer a host of off-the-shelf courses – any of which can also be customized – that have been designed by Online Authority for maximum impact.

Practical advice, straightforward success. That’s what we offer.

How much does it cost?

$1,500.00 per one-day session, up to a maximum of fifteen participants, plus tax (where applicable) and instructor’s travel expenses, if the training is delivered outside of Ottawa, Canada.

Can we answer any other questions?

Enter your information below and we’ll be in touch soon to talk about how our courses might fit with your organization’s learning goals.

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Kelly KubrickHow to Advertise on LinkedIn Course | Create LinkedIn advertising Training