Learn Adobe Analytics

For marketing and communications professionals, business analysts, social media and email marketers and website content authors / producers. Practical, hands-on training to empower your organization to make the most of its digital investment.

Using your Adobe Analytics (formerly Omniture SiteCatalyst) reports, we teach you how to access, interpret and act on your data. Specifically designed for end users, we teach this course from a marketing, communications and business analyst’s perspective.

  • Access your reports

    Learn how to access and navigate your Adobe Analytics (formerly Omniture SiteCatalyst) reports, where to find valuable, hidden features such as Add Metrics, and how to use its embedded analysis tools to uncover critical insights.

  • Interpret your data

    Given the highly customized nature of Adobe Analytics, your team needs to know which custom reports have been enabled. From there, your team needs to establish reporting priorities and learn how to interpret your Adobe Analytics reports to better measure the effectiveness of your digital efforts.

  • Take action

    Should you improve your content’s visibility in search? Should you develop campaign tracking frameworks for email marketing, social media or paid advertising? Should you enable advanced features such as Success Events, SAINT, Funnels or the Marketing Channel?

By the end of the course, your teams will:

Understand key Adobe Analytics concepts such as report suites, segments vs filters; and report dimensions vs metrics;

Understand what, why and when to use standard vs calculated metrics and traffic vs conversion metrics (and how those relate to Traffic Variables (sProps) vs Conversion Variables (eVars);

Make sense of Adobe Analytic’s unique concepts such as breakdowns or Fallout vs PathFinder reports;

Learn about targets, alerts, and the secret weapon of calendar events;

Easily navigate the reporting interface, including the calendar, toolbars, exporting options and where to get access to helpful resources;

Get a handle on Reports & Analytics vs Analysis Workspace vs Report Builder.

Determine which Adobe Analytics metrics and reports are most useful to your expected outcomes; and

Establish reporting priorities so your team members know where to focus their time.

Contact us for our Agenda

Interested in learning more about our Learn Adobe Analytics course? Contact us to receive a free training agenda that outlines our typical one-day session.

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    Hear from our clients

    Thanks so much for coming down to our office and getting us up to speed – everyone now feels like we have the knowledge we need to get our reporting the way we need it.

    T.B., Online Marketing Manager

    Wanted to drop you a note of thanks…I had good feedback from the team and have already put some of my new skills to use today!

    N.K., Marketing Manager

    We achieved the main goal of the training: now we have a greater picture of SiteCatalyst and its features.

    C.C., Team Lead, Performance Measurement
    Ottawa Senators Hockey Club
    Canadian Securities Institute (CSI)
    Statistics Canada
    Real Decoy
    Export Development Canada (EDC)
    MacLaren McCann

    Is this course right for my organization?

    Established in 2002, Online Authority has the experience your organization needs to tackle its digital analytics challenges. We have been a proud member of the Digital Analytics Association (DAA) since 2006.

    Our instructors are digital analysts and practitioners with in-depth knowledge of Adobe Analytics. Learn Adobe Analytics is taught by Kelly Kubrick. With over fifteen years experience as a web and digital analyst, Kelly

    • Has worked with Adobe Analytics and its previous iterations (Omniture Site Catalyst) since 2006;
    • Served on the Advisory Board of McMaster University’s Web Analytics Program;
    • Developed content for and served as an instructor of the University of San Francisco’s Advanced Digital Analytics program; and
    • Served on the Audit team of the DAA Course Enhancement and Education Committee for the Award of Achievement in Web Analytics at the University Of British Columbia.
    Digital Analytics Association (DAA) member logo

    Online Authority has been a proud member of the DAA since 2006

    How does it work?

    We bring customized training to you – highly personalized sessions that are designed to meet your needs, in your office, on your schedule.

    We offer a host of off-the-shelf courses – any of which can also be customized – that have been designed by Online Authority for maximum impact.

    Practical advice, straightforward success. That’s what we offer.

    How much does it cost?

    $5,625.00 plus tax per one-day session, up to a maximum of fifteen participants, plus tax (where applicable) and instructor’s travel expenses, if the training is delivered outside of Ottawa, Canada.

    Can we answer any other questions?

    Enter your information below and we’ll be in touch soon to talk about how our courses might fit with your organization’s learning goals.

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      Kelly KubrickLearn Adobe Analytics