Learn Google Analytics

For marketing and communications professionals, business analysts, social media and email marketers and website content authors / producers. Practical, hands-on training to empower your organization to make the most of its digital investment.

Using your organization’s Google Analytics reports, we teach you how to access, interpret and act on your data. Specifically designed for end users, this course is taught from a marketing, communications and business analyst’s perspective.

  • Access your reports

    Learn how to access and navigate your Google Analytics reports, where to find valuable, hidden features and how to use its embedded analysis tools to uncover critical insights.

  • Interpret your data

    Establish reporting priorities and learn how to interpret your Google Analytics data to better measure the effectiveness of your digital efforts.

  • Take action

    Should you improve your content’s visibility in search? Should you develop campaign tracking frameworks for email marketing, social media or paid advertising? Should you enable advanced features such as Audiences, Site Search, Goals, Funnel Visualizations and Custom Reports?

By the end of the course, your team will:

Understand key Google Analytics concepts such as properties, views, filters and users vs. sessions;

Easily navigate Google Analytics reports, segments, dashboards, the calendar, exporting and help;

Differentiate what insights are available in Audience vs Acquisition vs Behaviour vs. Conversion (Goals and/or Ecommerce) report categories;

Learn critical analysis techniques: applying primary vs. secondary dimensions, advanced search/filter techniques, the use of annotations and attribution modelling;

Articulate the relative effectiveness of traffic sources, learn the fundamentals of campaign tracking (aka UTM codes) and the value of custom Channel reports;

Determine which Google Analytics reports are most useful to your expected outcomes; and

Establish reporting priorities so team members know where to focus their time.

Request Your Free Course Agenda

Interested in learning more about our Learn Google Analytics course? We’d be pleased to send you our suggested one-day agenda. Want to dive even deeper? We’ve got a two-day version agenda ready for your review as well.

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    Hear from our clients

    Thank you Kelly! Yesterday was an EYE opener. I had a review with my boss this morning and all your suggestions will be put into action…and now I can have time during my day to get up to speed!

    D.S., Webmaster

    Thank you again Kelly! Today's workshop today was a big success.

    D.P., Advisor, Program Analysis

    Thanks again for a great course today. Everyone’s fully invested in this training, and already thinking actively about what we can do with the knowledge we’re gaining.

    D.P., Analyst

    It was a great two days, and really benefited the team and the company as a whole. I know I feel far more educated on search marketing and Google Analytics; I've been leveraging that with several client projects this week already.

    P.C., President

    Thanks again for leading the training sessions. Our brains are crammed full of new material and we're close to having next steps prioritized!

    S.U., Associate Director of Marketing

    Kelly is a joy to work with; a dynamic team player that brings excellent experience to the table. Her involvement in an any project is an asset.

    A.M., CEO

    Thanks again for an awesome Google Analytics course. I've had lots of great feedback with more than one person asking how we can get you back!

    M.L., Manager, Web Services

    We came away yesterday with a good idea of where we would like to go with GA; it was definitely time well spent.

    J.O., Communications and Marketing

    Thank you! I have had great feedback and everyone is eager to go.

    C.R., Merchandising and Site Experience Manager, Ecommerce
    Global Affairs Canada (GAC)
    Counterpoint Academy
    Jumping Elephants
    RCMP Foundation
    Stryker Media Group Inc.
    Cindy Clegg Communications
    Superior Digital
    Ottawa Food Bank
    Federation of Canadian Municipalities
    ToysRUs and BabiesRUs
    Canadian Internet Registration Authority (CIRA)
    Canada Mortgage and Housing Corporation (CMHC)
    National Arts Centre
    Canadian Radio-television and Telecommunications Commission (CRTC)
    Canada Council for the Arts
    World Vision Canada
    Military Grievances External Review Committee (MGERC)
    Public Health Agency of Canada
    Canadian Manufactured Housing Institute (CMHI)
    Canadian Commercial Corporation
    Canadian Home Builders’ Association (CHBA)
    CARE Canada
    Prestige Homes
    4-H Canada
    Geosoft Inc.
    Canadian Air Transport Security Authority (CATSA)
    St John Ambulance

    Is this course right for my organization?

    Established in 2002, Online Authority has the experience your organization needs to tackle its digital analytics challenges. We have been a proud member of the Digital Analytics Association (DAA) since 2006.

    Our instructors are digital analysts and practitioners with deep knowledge of Google’s product suite. Learn Google Analytics is taught by Kelly Kubrick. With over fifteen years experience as a web and digital analyst, Kelly

    • Is certified as a Google Analytics Power User and certified under the Google Analytics Individual Qualification (IQ) test program;
    • Has worked with Google Analytics since its launch in 2005 its previous iteration, Urchin, before that;
    • Has completed “Google Tag Manager Fundamentals” training provided by the Google Analytics Academy;
    • Served on the Advisory Board of McMaster University’s Web Analytics Program;
    • Developed content for and served as an instructor of the University of San Francisco’s Advanced Digital Analytics program; and
    • Served on the Audit team of the DAA Course Enhancement and Education Committee for the Award of Achievement in Web Analytics at the University Of British Columbia.
    Digital Analytics Association (DAA) member logo

    Online Authority has been a proud member of the DAA since 2006

    How does it work?

    We bring customized training to you – highly personalized sessions that are designed to meet your needs, in your office, on your schedule.

    We offer a host of off-the-shelf courses – any of which can also be customized – that have been designed by Online Authority for maximum impact.

    Practical advice, straightforward success. That’s what we offer.

    How much does it cost?

    $5,625.00 plus tax per one-day session, up to a maximum of fifteen participants, plus tax (where applicable) and instructor’s travel expenses, if the training is delivered outside of Ottawa, Canada.

    Can we answer any other questions?

    Enter your information below and we’ll be in touch soon to talk about how our courses might fit with your organization’s learning goals.

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      Kelly KubrickLearn Google Analytics