For marketing and communications professionals, business analysts, social media and email marketers and website content authors / producers. Practical, hands-on training to empower your organization to make the most of its digital investment.
Using your organization’s Google Analytics reports, we teach you how to access, interpret and act on your data. Specifically designed for end users, this course is taught from a marketing, communications and business analyst’s perspective.
Access your reports
Learn how to access and navigate your Google Analytics reports, where to find valuable, hidden features and how to use its embedded analysis tools to uncover critical insights.
Interpret your data
Establish reporting priorities and learn how to interpret your Google Analytics data to better measure the effectiveness of your digital efforts.
Should you improve your content’s visibility in search? Should you develop campaign tracking frameworks for email marketing, social media or paid advertising? Should you enable advanced features such as Audiences, Site Search, Goals, Funnel Visualizations and Custom Reports?
By the end of the course, your team will:
Understand key Google Analytics concepts such as properties, views, filters and users vs. sessions;
Easily navigate Google Analytics reports, segments, dashboards, the calendar, exporting and help;
Differentiate what insights are available in Audience vs Acquisition vs Behaviour vs. Conversion (Goals and/or Ecommerce) report categories;
Learn critical analysis techniques: applying primary vs. secondary dimensions, advanced search/filter techniques, the use of annotations and attribution modelling;
Articulate the relative effectiveness of traffic sources, learn the fundamentals of campaign tracking (aka UTM codes) and the value of custom Channel reports;
Determine which Google Analytics reports are most useful to your expected outcomes; and
Establish reporting priorities so team members know where to focus their time.
Request Your Free Course Agenda
Interested in learning more about our Learn Google Analytics course? We’d be pleased to send you our suggested one-day agenda. Want to dive even deeper? We’ve got a two-day version agenda ready for your review as well.
Hear from our clients
Thank you Kelly! Yesterday was an EYE opener. I had a review with my boss this morning and all your suggestions will be put into action…and now I can have time during my day to get up to speed!
Thank you again Kelly! Today's workshop today was a big success.
Thanks again for a great course today. Everyone’s fully invested in this training, and already thinking actively about what we can do with the knowledge we’re gaining.
It was a great two days, and really benefited the team and the company as a whole. I know I feel far more educated on search marketing and Google Analytics; I've been leveraging that with several client projects this week already.
Thanks again for leading the training sessions. Our brains are crammed full of new material and we're close to having next steps prioritized!
Kelly is a joy to work with; a dynamic team player that brings excellent experience to the table. Her involvement in an any project is an asset.
Thanks again for an awesome Google Analytics course. I've had lots of great feedback with more than one person asking how we can get you back!
We came away yesterday with a good idea of where we would like to go with GA; it was definitely time well spent.
Thank you! I have had great feedback and everyone is eager to go.
Our instructors are digital analysts and practitioners with deep knowledge of Google’s product suite. Learn Google Analytics is taught by Kelly Kubrick. With over fifteen years experience as a web and digital analyst, Kelly
Is certified as a Google Analytics Power User and certified under the Google Analytics Individual Qualification (IQ) test program;
Has worked with Google Analytics since its launch in 2005 its previous iteration, Urchin, before that;
Has completed “Google Tag Manager Fundamentals” training provided by the Google Analytics Academy;
Served on the Advisory Board of McMaster University’s Web Analytics Program;
Developed content for and served as an instructor of the University of San Francisco’s Advanced Digital Analytics program; and
Served on the Audit team of the DAA Course Enhancement and Education Committee for the Award of Achievement in Web Analytics at the University Of British Columbia.