For marketing and communications professionals, business analysts, social media and email marketers and website content authors / producers. Practical, hands-on training to empower your organization to make the most of its digital investment.
Using your Webtrends reports, we teach you how to access, interpret and act on your data. Specifically designed for end users, we teach this course from a marketing, communications and business analyst’s perspective.
Access your reports
Learn how to access and navigate your Webtrends reports, where to find valuable, hidden features, and how to use its embedded analysis tools to uncover critical insights.
Interpret your data
Establish reporting priorities and learn how to interpret your Webtrends reports to better measure the effectiveness of your digital efforts.
Should you improve your content’s visibility in search? Should you develop campaign tracking frameworks for email marketing, social media or paid advertising? Should you enable advanced features such as SmartView, Scenario Analysis or custom reports?
By the end of the course, your teams will:
Understand key Webtrends concepts such as consoles, profiles and filters;
Easily navigate the reporting interface, including dashboards, the calendar, exporting options and where to get access to helpful resources;
Learn which reports are standard versus advanced and custom (require technical implementation) reports;
Determine which Webtrends reports are most (and least) useful to your expected outcomes; and
Establish reporting priorities so your team members know where to focus their time.
Contact us for our Agenda
Interested in learning more about our Learn Webtrends course? Sign up to receive a free agenda that outlines our typical one-day session.
Hear from our clients
Excellent presenting skills, very valuable information. Thanks!
Excellent session, great presentation. Very interesting.
The training reinforced what I was doing and gave me ideas on how to improve it. I thought it was great for uninformed as well as existing users.
Our instructors are digital analysts and practitioners with deep knowledge of Webtrends. Learn Webtrends is taught by Kelly Kubrick. With over fifteen years experience as a web and digital analyst, Kelly
Has worked with Webtrends product versions since 2003;
Served on the Advisory Board of McMaster University’s Web Analytics Program;
Developed content for and served as an instructor of the University of San Francisco’s Advanced Digital Analytics program; and
Served on the Audit team of the DAA Course Enhancement and Education Committee for the Award of Achievement in Web Analytics at the University Of British Columbia