Learn Advanced Web Writing

For marketing and communications professionals, subject matter experts and website producers.

Practical, hands-on training that empowers your organization to make the most of its digital investment.
In this full-day session, your authors will receive concrete, practical information. We’ll make sure they

  • Understand the specific steps writers need to follow to improve their own web content; and Learn how to increase the number of people who find their content through search engines and social networks;

  • Roll up their sleeves with on exercises about how to apply advanced web writing techniques — immediately — to improve their web content on your organization’s website.

By the end of the course, your authors will:

Understand how usability must play into their content writing processes

Learn how to develop task-based content

Have clarify on the guiding principle of writing and editing for digital channels

Learn how to measure readability (and how to improve their scores)

Know how to undertake keyword and topic research and analysis

Grasp the relationship between meta data, content findability and your content management systems (and why they should care)

Be introduced to the new world of content packages vs. pages

See the value in ensuring their writing is flexible enough for use across multiple channels / multiple formats

Contact us for our Agenda

Interested in learning more about our Advanced Web Writing course? Sign up to receive a free agenda that outlines our typical one-day session.

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Hear from our clients

I’ve gotten very good feedback on your session - especially the keyword research; they thought it was very useful.

M.O., Education Officer

It was a great two days, and really benefited the team and the company as a whole. I know I feel far more educated on search marketing and Google Analytics; I've been leveraging that with several client projects this week already.

P.C., President

This was a great course to establish a common baseline of knowledge for our web contributors. I look forward to establishing roles in our evolving content strategy. Thanks!

Workshop Participant
Business Development Bank of Canada (BDC)
Microsoft Canada
Canadian Internet Registration Authority (CIRA)
Financial Consumer Agency of Canada
Department of National Defence
Canada Council for the Arts
Canadian Manufactured Housing Institute (CMHI)
Canada Mortgage and Housing Corporation (CMHC)
Canada Science and Technology Museums Corporation
Canadian International Development Agency (CIDA)
Canadian Heritage
Canadian Conservation Institute
Global Affairs Canada (GAC)
Service Canada

Is it right for my organization?

Online Authority’s instructors are experienced digital authors with deep knowledge and a clear understanding of the challenges of Writing for the Web. Established in 2002, Online Authority has worked with more than 100 organizations across North America, helping them overcome the challenges of creating content for digital channels.

Advanced Web Writing is taught by instructor Kelly Kubrick. With over fifteen years’ experience, Kelly’s online expertise stems from

How does it work?

We bring customized training to you – highly personalized sessions that are designed to meet your needs, in your office, on your schedule.

We offer a host of off-the-shelf courses – any of which can also be customized – that have been designed by Online Authority for maximum impact.

Practical advice, straightforward success. That’s what we offer.

How much does it cost?

$2,000.00 (plus tax) per one-day session (up to a maximum of fifteen participants), plus instructor’s travel expenses if the training is delivered outside of Ottawa, Canada.

Can we answer any other questions?

Enter your information below and we’ll be in touch soon to talk about how our courses might fit with your organization’s learning goals.

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Kelly KubrickLearn Advanced Web Writing