For marketing and communications professionals, subject matter experts and website producers.
Practical, hands-on training that empowers your organization to make the most of its digital investment.
In this full-day session, your authors will receive concrete, practical information. We’ll make sure they
Understand the specific steps writers need to follow to improve their own web content; and Learn how to increase the number of people who find their content through search engines and social networks;
Roll up their sleeves with on exercises about how to apply advanced web writing techniques — immediately — to improve their web content on your organization’s website.
By the end of the course, your authors will:
Understand how usability must play into their content writing processes
Learn how to develop task-based content
Have clarify on the guiding principle of writing and editing for digital channels
Learn how to measure readability (and how to improve their scores)
Know how to undertake keyword and topic research and analysis
Grasp the relationship between meta data, content findability and your content management systems (and why they should care)
Be introduced to the new world of content packages vs. pages
See the value in ensuring their writing is flexible enough for use across multiple channels / multiple formats
Contact us for our Agenda
Interested in learning more about our Advanced Web Writing course? Sign up to receive a free agenda that outlines our typical one-day session.
Hear from our clients
I’ve gotten very good feedback on your session - especially the keyword research; they thought it was very useful.
It was a great two days, and really benefited the team and the company as a whole. I know I feel far more educated on search marketing and Google Analytics; I've been leveraging that with several client projects this week already.
This was a great course to establish a common baseline of knowledge for our web contributors. I look forward to establishing roles in our evolving content strategy. Thanks!
Is it right for my organization?
Online Authority’s instructors are experienced digital authors with deep knowledge and a clear understanding of the challenges of Writing for the Web. Established in 2002, Online Authority has worked with more than 100 organizations across North America, helping them overcome the challenges of creating content for digital channels.
Advanced Web Writing is taught by instructor Kelly Kubrick. With over fifteen years’ experience, Kelly’s online expertise stems from