For marketing and communications professionals, subject matter experts and website producers.
Practical, hands-on training that empowers your organization to make the most of its digital investment.
In this full-day session, your authors will receive concrete, practical information:
Proof why writing for the digital should be different from writing for print;
Recommended strategies to help your writers easily – and immediately – adjust their writing styles for the online environment;
By the end of the course, your authors will:
Understand optimal content for print vs. web
Be familiar with “informavore” behaviour and how to adapt writing styles for them
Receive hard evidence about quantified digital audience and usage differences
Be introduced to “Findability” and the art of expanding reach online
Write clear user interface text
Know how to test the readability of their content
Construct clear, compelling copy
Be able to shorten and strengthen their writing
Contact us for our Agenda
Interested in learning more about our Writing for the Web course? Sign up to receive a free agenda that outlines our typical one-day session.
Hear from our clients
TERRIFIC! The participants just loved you. Thank you for your sharing your knowledge and for your sense of humour!
I went back to my desk and immediately revamped one of the pages I am responsible for. It made my life 100% easier in managing the content, and it now has links instead of long descriptions. Can't wait until we have part 2!
We received very positive feedback for your depth of knowledge and the way you could explain concepts in a very simple, relatable way. Thanks again!
Is it right for my organization?
Online Authority’s instructors are experienced digital authors with deep knowledge and a clear understanding of the challenges of Writing for the Web. Established in 2002, Online Authority has worked with more than 100 organizations across North America, helping them overcome the challenges of creating content for digital channels.
Learn Writing for the Web is taught by instructor Kelly Kubrick. With over fifteen years’ experience, Kelly’s online expertise stems from