Writing for the Web Online Course
For marketing and communications professionals, subject matter experts and website producers.
Practical, hands-on training that empowers your organization to make the most of its digital investment.
During multiple modules, your subject matter experts will receive concrete, practical information that addresses:
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The “Why”
Proof why writing for the digital should be different from writing for print;
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The “How”
Recommended strategies to help your writers easily – and immediately – adjust their writing styles for the online environment;
By the end of the course, your authors will:
Understand optimal content for print vs. web
Be familiar with “informavore” behaviour and how to adapt writing styles for them
Receive hard evidence about quantified digital audience and usage differences
Be introduced to “Findability” and the art of expanding reach online
Write clear user interface text
Know how to test the readability of their content
Construct clear, compelling copy
Be able to shorten and strengthen their writing
Contact us for our Agenda
Interested in learning more about our Writing for the Web online course? Sign up to receive a free agenda that outlines our multi-module online workshop.
Hear from our clients
TERRIFIC! The participants just loved you. Thank you for your sharing your knowledge and for your sense of humour!
I went back to my desk and immediately revamped one of the pages I am responsible for. It made my life 100% easier in managing the content, and it now has links instead of long descriptions. Can't wait until we have part 2!
We received very positive feedback for your depth of knowledge and the way you could explain concepts in a very simple, relatable way. Thanks again!
Is it right for my organization?
Online Authority’s instructors are experienced digital authors with deep knowledge and a clear understanding of the challenges of Writing for the Web. Established in 2002, Online Authority has worked with more than 100 organizations across North America, helping them overcome the challenges of creating content for digital channels.
Our Writing for the Web online course is taught by instructor Kelly Kubrick. With over fifteen years’ experience, Kelly’s online expertise stems from
- Her Bachelor of Arts in English Literature from Victoria College at the University of Toronto;
- Her diploma from the Radcliffe Publishing Course at Harvard University (now the Columbia Publishing Course)
- Co-authoring the Six Dimensions of Digital Maturity Model;
- Co-founding and serving as Chair of the Digital Strategy Conference, created to help organizations get strategic with digital;
- By serving on the advisory boards of The University of British Columbia’s (UBC) Certificate in Digital Strategy; and Algonquin College‘s School of Media and Design programs for
- Advertising & Marketing Communication Management;
- Brand Management; and
- Mobile and Social Media Management and
- Her years of experience in media and publishing with Time Inc, Time Warner’s publishing division in New York.
How does it work?
We deliver customized training to you – highly personalized sessions that are designed to meet your needs, via your preferred online platform, on your schedule.
We offer a host of off-the-shelf courses – any of which can also be customized – that have been designed by Online Authority for maximum impact.
Practical advice, straightforward success. That’s what we offer.
How much does it cost?
$5,625.00 plus tax for five (5) 90-minute modules delivered via your preferred video conference tool (MS Teams, Webex, etc.). Should you wish to record the modules for viewing by others in your organization, a one-year licensing fee applies.
Can we answer any other questions?
Enter your information below and we’ll be in touch soon to talk about how our courses might fit with your organization’s learning goals.