I’m especially pleased about the about the topic I get to tackle – search engine marketing. Back in December 2008, I was fascinated to read a study describing how business owners find search campaigns more scary than filing taxes. Since then, I’ve concluded that this might indeed be the case – which is not a good thing.
Search marketing may be the great leveler and I don’t like the idea of business owners shying away from it. Instead, I’d be much happier if they at least understood enough about the tactic to decide if it should be included in their marketing mix or not.
My hope is to demystify search marketing and in particular, talk about:
- Measuring visibility instead of worrying about rankings
- Why it’s not really about your home page anymore
- How you can leverage your own subject matter expertise
I’ve just returned from eMetrics Marketing Optimization Summit in Toronto and Canada’s Search Marketing Expo, SMX Toronto, and my head is brimming with search ideas and issues; I’m really going to have to rein myself in…
I hope to see you on April 27th!
When: Tuesday April 27th, 2010, from 11:45 a.m. to 2:15 p.m.
Where: Hampton Inn and Conference Centre, 100 Coventry Rd, Ottawa
Cost: $40.00 for CMA members, $55.00 for non-members
Register through CMA Ottawa