Events

Communicators: take note of changes in digital analytics

by Kelly Kubrick on January 14, 2016

How have analytics changed?

Four years ago I participated in IABC Ottawa’s “Networking in the New Year” event, where communications professionals can speak informally with specialists in different fields. In 2012, I spoke about web analytics. I’m returning this year, and I will do the same. Which begs the question, has anything changed? Most definitely.

The bar is higher on what can (and should) be tracked

By January 2012, our community was

  1. Articulating more complex tracking requirements – instead of merely tracking website visits, there was increasing demand to measure the impact of social media / earned media efforts; while
  2. On the paid media side, measurement of remarketing (or retargeting) campaigns were at the bleeding edge of reporting requirements; and
  3. Google Tag Manager didn’t exist.

Website tag management emerges

This last item is critical, and links directly to item 1 and 2. “Tags”, in the context of tag management systems are used on your website to help you measure traffic and optimize your online marcom efforts. Examples of these website tags include:

  • Your website’s digital analytics tracking code i.e. your Google Analytics or your Adobe Analytics tracking code;
  • Conversion tracking tags (Google AdWords conversion code or the Facebook pixel); or
  • Remarketing (or behavioural retargeting) tags to target previous visitors.

Website tags are different from campaign tracking tags

For those of you familiar with campaign tracking tags such as Google Analytics’ “utm” codes or Adobe Analytics campaign tracking codes, note that they are different from the website tags above. It’s unfortunate that the terms overlap, but each accomplishes different things.

Prior to website tag management solutions, inserting website tags was a messy, inefficient coding effort requiring information technology resources. Then the inevitable would occur – organizations lost track of which tags were where, whether they were up to date or not, and who actually ‘owned them’. Not good. Thus, tag management solutions proliferated, including solutions like Google Tag Manager, Adobe’s Dynamic Tag Manager, Ensighten, and Tealium.

Website tag management: imagine never losing your keys again

bowl-for-keys
Today, tag management solutions are much better known – they have gone from an outlier technology concept to a critical tool in organizations’ digital toolkit. It’s exactly what we all need – a better way to facilitate the business discussion around determining what should be measured, while reducing the need for technical involvement for implementation.

How? By storing all those tags in one container in your website code instead of scattering different tags all over the place. Imagine that glorious moment when you successfully organize scattered key sets into one bowl at the front door. No more frantic searching as you try and get out the door.

Now, the business owner(s) can manage their tags centrally, outside of your HTML using a friendly interface. Other benefits include simplified tracking of video, social buttons or other interactive elements on your website. If your organization hasn’t looked at tag management solutions, I’d add it to your 2016 measurement plans.

Vanquish referral spam

The second big change since 2012 is the acceleration of referral spam clogging all our analytics reports. Consider this the second item on your organization’s analytics to do list in 2016: tackling the deeply frustrating problem of referral spam or ghost spam. What is referral spam? It’s garbage traffic that’s inflating your website traffic reports.

Example of referral spam - notice the 100% bounce rate with zero session duration time?

Click to enlarge example of referral spam: notice the 100% bounce rate with zero session duration time?

To give you some sense of how bad the problem has gotten, I was involved in a website launch in late November 2015. Not quite two months later 32% of the visits are is spam – fake traffic that could inflate our numbers and impact our marcom decisions. How can do we know that?

Fortunately, we followed best practices and set our digital analytics up with multiple data views. We use our primary decision-making data view to measure net visitor traffic (excluding ourselves and referral spam) and we can contrast it to our unfiltered data view capturing gross visitor traffic. This gives us a much cleaner – and more reassuring – view of our real audience numbers and their activities on our site.

Be sure you’ve got the same set up at your organization so that you can better measure the real impact of your communications efforts. Speak with your digital analyst or analytics team to ask them if and how the issue is being addressed internally. Like you, they’ll want to ensure ongoing trust in your organization’s data.

Web analytics broadens to digital analytics

One last important analytics change occurred only two months after the 2012 Networking in the New Year event. To acknowledge the proliferation of digital data sources, the Web Analytics Association (WAA) formally changed its name to the Digital Analytics Association (DAA):

“As more digital data streams became available, the responsibilities of the analyst broadened and the term “web analytics” became known as the study of data collected exclusively on websites…account[ing] for the analyst’s changing role of weaving together data from multiple sources and channels.”

As a long-time member, I heartily agreed with the change. To truly leverage the opportunities of digital, we in marcom need to take advantage of all of the data on offer. Data is a critical output of your digital initiatives and is what differentiates them from their offline equivalent. Knowing that, have you got a handle on your data strategy for 2016?

What’s on your 2016 analytics list?

I look forward to seeing the IABC Ottawa crew on January 28th and to discussing analytics. Bring your questions and concerns or feel free to ask any advance questions in the comments below. See you soon!

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Kelly KubrickCommunicators: take note of changes in digital analytics

Digital Strategy Conference: Our Journey Comes to a Close

by Kelly Kubrick on August 31, 2015

Thank you for participating in Digital Strategy Conference

Although Digital Strategy Conferences are no longer being produced, we invite you to continue learning how to increase your organizations’ level of digital maturity using the dStrategy Digital Maturity Model.

In 2013, the journey began with a model and framework for understanding the six key dimensions of digital maturity.

The goal of Digital Strategy Conference was to provide inspiring examples of digital strategy; while the goal of our Mapping Digital Maturity workshop was to provide a process for establishing your organizations’ level of digital maturity by giving you benchmarks from industry.

We met those goals and so did you.

Since then, hundreds of organizations and over 1,000 attendees from across sector and industry have helped their organizations increase competitive advantage and/or succeed in delivering on its mission.

Who Attended:

Senior directors and managers from across the organization responsible for planning, managing or integrating digital initiatives, along with their digital team.

Successful digital initiatives are due to the effort of high functioning teams, therefore, we encourage a team approach to your conference education.

Today’s opportunities for business improvement using digital processes and technologies extend across the organization. In addition to sales, marketing and communications, Digital Strategy Conference informs and educates those responsible for internal communications, social business and workforce management.

What you learned:

  • Digital strategy definition and models
  • How to assess digital maturity
  • Data strategy fundamentals
  • Performance measurement and digital analytics essentials
  • Content Strategy – content, technology and experience
  • Paid, Owned and Earned Media – the pillars of digital marketing
  • Case studies and applied learning from peers and colleagues

Thank you all

Today, our journey comes to a close. We thank to the entire #dstrategy community for its contribution, enthusiasm and support since we first proposed Digital Strategy Conference.

We wish you all the best and much success on your future initiatives.

Andrea Hadley and Kelly Kubrick, Co-founders, Digital Strategy Conference and Workshops

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Kelly KubrickDigital Strategy Conference: Our Journey Comes to a Close

Welcome to Digital Strategy Conference Vancouver 2015!

by Kelly Kubrick on April 3, 2015

First published on the Digital Strategy Conference blog on April 2, 2015.

Ready for round 5?

Wow – five? It’s our fifth Digital Strategy Conference already. So glad you could join us! Get ready to learn from over 40 top marketers and digital experts from across North America in Vancouver’s UBC Robson Square,  here to share their organizations’ experiences in tackling the ever-evolving challenges of digital. From May 11-14, we’ll explore topics including digital fluency, the intersection of social and community, content strategy versus content marketing, and digital’s potential for filling the sales or lead generation pipeline.

No hype. Real world case studies

Be prepared to take lots of notes as we hear real-world case studies on specific ways that organizations are taking advantage of data to improve business results. Not hype. Real-world.

Our agenda aligns with the Six Dimensions of Digital Maturity, the foundation of the dStrategy Digital Maturity Model, a framework and business planning tool designed to help you assess your organization’s current level of digital maturity.

New this year: Mapping Digital Maturity Workshop

Interested in learning how to assess your organization’s digital processes and their state (ranging from ad hoc to optimized)? For the first time in Vancouver, we’ll be offering our “Mapping Your Digital Maturity” workshop. Join us for a very practical, hands on workshop to dive into the dStrategy Digital Maturity Model on May 11, 2015 – the day before Digital Strategy Conference Vancouver 2015 kicks off.

We continue to believe that digital impacts horizontally across function, and that its lessons can be leveraged across sector and industry. Please take advantage of the experience and insights shared by the conference speakers. This is your chance to hear lessons learned, recommended approaches and landmines to avoid.

Shared perspectives increase insight

Share those insights when you get back to the office – the more perspective our collective community can bring to digital, the better.

You’re among friends, so ask questions, lots of questions. Tweet your thoughts, introduce yourself and network like no one is watching. I look forward to meeting you!

Kelly Kubrick
Co-Founder and Chair, Digital Strategy Conference

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Kelly KubrickWelcome to Digital Strategy Conference Vancouver 2015!

Ottawa Digital Strategy Conference 2014 – Welcome back!

by Kelly Kubrick on September 5, 2014
First published on Digital Strategy Conference blog September 5th, 2014. Reprinted with permission from dStrategy Media

 

Exuberant? Yes. Eager? Yes. Counting down the days? YES! I can’t wait to welcome you all to Digital Strategy Conference & Workshops Ottawa, September 30 – October 2, 2014.

As Chair, I have the great pleasure of introducing our great line up of keynotes and speakers. We’ll hear from brands such as Canada’s FGL Sports (parent of SportChek), Blackberry, BRP, CanadaHelps, CBC, and from our neighbours to the south with speakers from AT&T and IFT. As we first articulated when co-founding this conference, we believe that digital impacts horizontally across function, and that its lessons can be leveraged across sector and industry.

As ever, Digital Strategy Conference is intended to help you achieve perspective while planning and implementing your organization’s digital strategy. Our speakers provide the best of professional education – practical, relevant and applicable – and are experts with knowledge to share.

In the spirit of back to school and all that it represents, I’m excited to announce:

New this year at Ottawa 2014:

1. Thirteen fantastic speakers you didn’t meet last year: digital practitioners from across North America with in-depth experience tackling this year’s key areas of learning: Content Strategy, Social Business, Data & Analytics and Channel Strategy;

2. Two new workshops on October 2, 2014 – The Nuts & Bolts of Content Strategy taught by Joe Gollner and Establishing Your Road Map to Digital Maturity, taught by yours truly;

3. Our new location – Carleton University’s new River Building with its lovely views, and its fantastic patio overlooking the Rideau River rapids. Can there be a better way to escape Ottawa’s construction and traffic gridlock while problem solving with peers? I think think not.

Back by popular demand – the tried and true!

1. Joe Gollner and Isabelle Perrault return, respectively tackling content strategy in government and digital transformation. Co-presenting with Isabelle is Erin Crowe, EVP and CFO of Ottawa’s very own Senators Sports & Entertainment;

2. We’re very excited to introduce you to three of our top rated speakers from our Vancouver 2014 event: Scott Abel from the Content Wrangler, Stephane Hamel from Cardinal Path and Bryan Robertson from Open Road. Thank you all for crossing the continent for our Ottawa 2014 audience!

3. Six Dimensions of Digital Maturity – not only the pillars that form the Digital Strategy Conference agenda, but a business planning tool which you, our community, received with great enthusiasm. So much so, that when we first introduced the dStrategy Maturity Model, you demanded “What’s next?” Thanks to your input, we’ve got new a new video to explain how the model is being used by organizations, new data to share and that new workshop to announce!

As we begin our final countdown, our thanks for the renewed commitment of sponsors Adobe, the Ottawa Business Journal, the Ottawa Chamber of Commerce and IABC Ottawa. Speaking of commitment, a big ‘welcome back’ to multi-city sponsors FreshGigs.ca and Women in Communications and Technology (WCT). Thank you all for your continued support.

I would also like to welcome our enthusiastic new sponsors: many, many thanks to eMarketer, Reachology and the Canadian Public Relations Society (CPRS) Ottawa-Gatineau and Vancouver chapters. We’re so pleased to have you join the #dstrategy crew!

I hope you will join us for our next deep dive into digital strategy, and I look forward to seeing you all on September 30th, 2014!

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Kelly KubrickOttawa Digital Strategy Conference 2014 – Welcome back!

Announcing two new workshops: Digital Maturity and Content Strategy

by Kelly Kubrick on June 24, 2014

Originally published on the Digital Strategy Conference blog; republished with permission from dStrategy Media.

For this year’s Digital Strategy Conference Ottawa, September 30-October 2, 2014 at Carleton University, we are pleased to announce the launch of two new workshops. Both will be held on Day 3, Friday Oct 2nd, 2014 – which means you may have a tough choice in front of you!

Mapping Digital Maturity Workshop

In my dual role as Conference Chair and instructor of the workshop I will teach workshop attendees about digital maturity – what it is and how it applies to the development of digital strategy.Mapping Digital Maturity workshop, I look forward to showing workshop attendees how to assess their organization's digital maturity. Our first step will be rate your organization’s capabilities and level of readiness across the Six Dimensions of Digital Maturity Workshop

We’ll use a business planning tool – the dStrategy Digital Maturity Model – to show you how to assess your organization’s digital maturity or your organization’s digital capabilities and level of readiness for implementation.

In May 2013, I was fortunate to have the chance to outline the concept of digital maturity during a podcast with The Voice from IABC Ottawa. You’ll get the rundown in a mere 15 minutes by listening to the episode on Player FM.

During the workshop, I will share detailed findings from our dStrategy Digital Maturity Benchmark Survey. If you have not participated, we welcome your insights – this year’s Digital Maturity Benchmark survey should take about 15 minutes to complete.

Additional details about the Digital Maturity Workshop are available at the Digital Strategy Conference website.

The Nuts & Bolts of Digital Content Strategy

If your organization is grappling with content strategy, have we got a treat for you! Joe Gollner is one of the world’s leading Content Strategists who just happens to call Ottawa (truth be told, he’s a Manotick man) home. In addition to leading workshops and educating managers and directors about the essentials of content strategy, Joe is the Managing Director of Gnostyx Research, an Ottawa-based consultancy and integrator specializing in content strategy and solutions.

Joe Gollner, Content Strategy Workshop Instructor

Join Joe’s workshop on October 2nd as he shows you how to define and execute a content strategy for your organization. At the end of the day, you will not only understand how content fits within the framework for your digital strategy, you’ll leave with several tools including a content strategy evaluation and planning framework that you can tailor to use within your organization.

Attend the conference and you’ll have two opportunities to learn from Joe. First on Sept 30th where he’ll share details of a Federal Government case study, or on Oct 2nd for his full-day workshop.

Looking forward to seeing everyone in September!

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Kelly KubrickAnnouncing two new workshops: Digital Maturity and Content Strategy

Wrap up: Digital Strategy Conference Vancouver 2014

by Kelly Kubrick on May 2, 2014

From April 29 – May 1, 2014, I had the pleasure of watching our second Digital Strategy Conference Vancouver unfold. We returned to UBC Robson Square and expanded the content to offer two tracks per day for all three days; nearly twice as many sessions as 2013. As co-founder of the event, I was pleased to moderate two tracks as well as present the latest on digital maturity.

On the presentation side, Andrea Hadley and I presented the Six Dimensions of Digital Maturity and provided initial findings from our dStrategy Digital Maturity Benchmark Survey 2014. I also facilitated three “Mapping Your Digital Maturity” sessions, each one intended to help our attendees better understand the benefits and mechanics of mapping their organization’s digital maturity.

Digital Strategy Conference Vancouver 2014 Key Stats:

In anticipation of testing an experimental session format – a Google Hangout with a virtual panel of speakers scattered across North America, we published a series of “Future of Work” blog posts in advance of the panel, to introduce everyone to those speakers.

As a digital analyst, I thoroughly enjoyed the task of moderating our Data Strategy and Analytics track, especially as it brought together analytics friends and colleagues old and new:

  1. David Jenkins, VP Data Intelligence, Traction
  2. Bryan Robertson, Senior Analyst, OpenRoad Communications
  3. Brent Dykes, Evangelist for Customer Analytics, Adobe and Author, Web Analytics Action Hero
  4. A panel that tackle how to Drive Competitive Advantage with Analytics and Data

On a personal note, my favourite sessions included Tim Goudie for the intriguing way he deconstructed Coca-Cola’s sustainability efforts via our digital maturity model; Ann Handley of MarketingProfs, simply because I’ve been a fan for years (I have her and C.C. Chapman’s book Content Rules on the bookshelf behind me) and Eric Hellweg for his thoughtful presentation on the impact of digital on the Harvard Business Review‘s processes and organizations.

Mark your calendars for Digital Strategy Conference Ottawa 2014

It was another great gathering and I’m already excited for next year. However, before then, we’ll gather Canada’s digital strategy community here in Ottawa, from September 30 – October 1, 2014 at Carleton University. Be sure to mark your calendars and join us for Digital Strategy Conference Ottawa 2014!

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Kelly KubrickWrap up: Digital Strategy Conference Vancouver 2014

Dear Diary, I had a Content Marketing Makeover Today

by Kelly Kubrick on April 30, 2014

First published Digital Strategy Conference blog, authored by Tara Dong: Lover of learning, coffee and all things digital. Social media junkie, digital strategy consultant, SFU instructor and raiser of super heroes with puppy breath. Want to know more about me? Visit spryberry.co

When I read through a conference line-up and see a name such as Ann Handley, that same little part of my brain lights up like it does when I find out my favourite shoe store is having a sale. The cynic in me then says: the deals won’t be THAT good, they won’t have my size left, I’m sure she just has a great content strategy and PR team. Well folks, the woman ahead of me in line just handed me the last pair of boots I was lusting after. In my size. At 95% off.

Ann dove into Dear Diary: A Content Marketing Makeover with an terrifyingly accurate representation of my day. She claims that this is a fictional marketer character, and I appreciated her use of a highly attractive model standing looking wistful and lost in a field…rather than one of me (covered in mud and pulling out my hair).

Dear Diary: Today I created a blog post and I tweeted four times. No one commented or retweeted me. I felt alone, especially when I went to my company Facebook page, and saw that my PTAT score is -42. How is that even possible? Only our Google+ is hopping. (Ha! Just kidding)

We emulate publishers, but the question is:

Are publishers the ones to emulate?

 

We can borrow much from what we know about publishing and modify it, but it’s not enough to be a publisher anymore. We need to give it a makeover:

  1. Focus on empathy and experiences instead of articles and blog posts
  2. Focus on relevance and inspiration
  3. Focus on useful

Useful x Empathy x Inspired = Great Content

 

The multiplication sign here is key, because if any of the three elements is zero, the result is ZERO.

I know, it’s easy for Ann to say this, but how do I know if I’m inspired (My mother thinks I’m brilliant – does that count?)? Fortunately she provided us with an easy to follow list of questions to ask to ensure that you’re useful, empathetic and inspired.

Ask yourself:

  1. Who do you want to reach?
  2. What value do you want to give?
  3. What do you want them to do next?
  4. “Will my customers thank me for this content?”

If so, then you know you are doing it right.

And so began a wonderful wander through examples from what best-in-class marketers are doing to create content.

Pillar Properties, an apartment rental firm in Seattle, is getting it right. Check out their development, The Lyric. They are providing real content that is useful, empathetic and inspired. They are using a lot of “you and yours” and not “us and them”. They are sharing about the community, and in it they are building community.

Don Murray, Author of Lessons from America’s Greatest Writing Teacher puts it this way, “Does what you’re delivering to your reader make them say: ‘Now listen to this, Ira!’?”

Wistia, a video marketing platform demonstrates both through their initial series, “Top Hat Tuesdays” and its deconstruction demonstrate a profound level of mastering Ann’s formula.

Levenfeld Pearlstein, a law firm, asked their employees revealing questions like “what did you want to be when you were a little girl” “If you could time travel where would you go?” telling the inner story of their people.

How do you do this?

  1. Tell stories about people
  2. Use fun language (“Don’t want to sign up for our email list? It’s ok, but you’re breaking our hearts”)
  3. make a commitment to think about things differently

What about SEO, does it matter?

Bottom Line:

The best marketing doesn’t feel like marketing,

it feels like content.

Be sure to ask for an Indigo or Chapters card for your birthday because Ann is releasing a new book in August: Everybody Writes: Your essential guide to publishing content you’ll be ridiculous proud of.

About the author: Tara Dong
Lover of learning, coffee and all things digital. Social media junkie, digital strategy consultant, SFU instructor and raiser of super heroes with puppy breath. Want to know more about me? Visit spryberry.co
~ Tara Dong ~

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Kelly KubrickDear Diary, I had a Content Marketing Makeover Today

Proving Value in Communications Efforts

by Kelly Kubrick on November 8, 2013

As your website visitor numbers increase, how do you know you’ve found the right ones?

One of the biggest challenges in communications relates to understanding which of your efforts brought the right visitors to your website. Was it the news release? The emails you sent? Your social media activities?

In the pressure to launch a new program, the best intentions to measure impact often get lost in the hundreds of details driving the project forward. However, with a bit of advance planning, digital analytics can be a powerful tool can let you define, segment and report on your individual communications efforts after the fact.

Many thanks to Systemscope for hosting me on November 28, 2013 to talk to Ottawa’s public sector communications community about how to prove the value of their efforts. And yes – there will be penguins and cows…

Campaign tagging helps isolate pre-determined sources of visitors

It’s done through “campaign tagging“. Campaign tagging is a process that allows us to isolate sources of digital visitors that we’ve defined in advance, so that our web analytics tools – like Webtrends or Google Analytics – recognize them, and attribute them to the ‘correct’ (as we’ve defined it) source.

When you create content that drives visitors to your website, you typically provide a link such as http://www.yourorg.ca. In the digital analytics world, we consider that an “untagged” link. If you were to extend that link with a bit more information – called a campaign parameter – you would have yourself a tagged link.

Once you begin tagging your communications collateral, you’ll be able to show exactly how much traffic you drove, what kind of traffic you drove, and how those visitors engaged with your content. To learn more, see my blog post How to track digital campaigns using Google Analytics utm codes.

Looking forward to catching up with old friends and new – see you on November 28, 2013!

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Kelly KubrickProving Value in Communications Efforts

Web Analytics Fundamentals Online Training

by Kelly Kubrick on September 20, 2013

I’m looking forward to delivering next month’s session on the Fundamentals of Web Analytics for attendees of Instant eTraining‘s online certificate in Web Analytics.

Instant eTraining logo

 

 

The session will cover a user friendly definition of Web Analytics vs. the “official” definition Web Analytics:

“The measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.” As always, thanks to the crew at the Digital Analytics Association for helping our industry articulate the concept.

I’ll go through the benefits of Web Analytics and make sure that everyone grasps the key takeaway of “Objectives Before Data”.

I’ll talk about how web analytics allows us to measure awareness and usage of digital properties, and how you can use web analytics to keep your digital efforts accountable.

We’ll cover what you need to get started: an understanding of data collection methods, some details about the how / why of website tagging and just enough about filters to help you understand some basic mechanics.

Given how critical it is to web analytics, I promise a simple and clear definition around website visitors versus visits. Using burritos. Seriously. We’ll also talk about website traffic sources.

Finally, I’ll talk about some of the unavoidable challenges of digital analytics – why even though it offers so much great data…it can still be difficult to find value in that volume.

Looking forward to meeting you there!

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Kelly KubrickWeb Analytics Fundamentals Online Training

Digital Strategy Conference Ottawa 2013 Wrap Up

by Kelly Kubrick on June 6, 2013

Digital Strategy Conference Ottawa 2013We did it! Ottawa came together to get strategic with digital – and what an adventure: Digital Strategy Conference Ottawa 2013 has finished. Thank you, thank you, thank you – to our attendees, to our speakers, to our sponsors and to our team – you ALL rock.

Following the success of Digital Strategy Conference Vancouver 2013, Ottawa dove deep into the fundamentals of digital strategy. Over 20 speakers delivered a packed agenda of content, tackling key areas of learning including digital maturity, content strategy, mobile strategy social business strategy. We heard some amazing keynotes and case studies – from arts to tourism to pizza – from a wide range industries, and across sector.

Digital Strategy Conference Ottawa 2013The room buzzed with great conversations and the #dstrategy Twitter hashtag was on fire!

As in Vancouver, I was particularly pleased about the audience’s response to both our definition of digital strategy and to the dStrategy Media Digital Maturity Model. The model is a business planning tool that my business partner, Andrea Hadley and I developed to help organizations identify necessary resources / investments to implement digital strategy.

Digital Strategy Conference Ottawa 2013To learn more about the model, please feel free to listen to “Understand Your Organization’s Digital Maturity” podcast from IABC Ottawa’s The Voice – many thanks to Danny Starr for a great conversation about digital strategy!

I’d also like to thank Chamika Ailapperuma and Arianne Mulaire, who put in yeoman’s effort to capture the sessions via the Ottawa 2013 blog posts and  Twitter.

What a great experience – I can’t wait for next year!

Updated – thanks to Les Faber of WebFuel and David Bird of Bird’s Eye Marketing for their blog posts on the conference – enjoy!

  1. WebFuel: Digital Strategy Conference Ottawa 2013 Recap
  2. Bird’s Eye Marketing: Ottawa Digital Strategy Conference Review of Day 1 and 2

See you next year!

 

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Kelly KubrickDigital Strategy Conference Ottawa 2013 Wrap Up