Google Ads

Upcoming Webinar: November 7th, 2019 at 2PM EST

Please join me, Kelly Kubrick, online at eLearningU.com for a one-hour webinar:

Webinar title: Which Type of Google Ad is Right for Your Tourism Business?

Search vs Shopping vs Display & Video/YouTube?

In this session Kelly Kubrick will talk about the different types of Google Ads and help you determine which ones are right for your tourism business. She will give tips, techniques, tactics that will improve your performance in each. During this session, Kelly will ensure attendees

Understand the differences between the various types of Google Ads;

Compare the characteristics of each to determine how best your business can leverage them;

Learn how to plan budgets, typical costs, typical returns and expected results to determine which Google Ad is right for your business; and

Ensure you know how best to succeed at this challenging, but proven advertising network.

If you are interested in learning more about Google advertising, contact Online Authority today.

Campaign Objectives

The Canadian Commercial Corporation (CCC) wanted to promote the availability of a new ebook developed to explain its government-to-government (G2G) offering to Canadian manufacturers.

The Plan

In advance of the paid traffic campaign, CCC developed landing pages in English and French, containing an offer to download the ebook in exchange for providing contact information.

Where Digital Fit

In addition to its regular organic social media and email newsletters, CCC approved a paid search media buy on Google Ads. Online Authority was tasked with advising the internal team with how to plan the campaign, including how to undertake keyword research and how to structure its Ad Groups.

Online Authority provided advisory services to the CCC team on creative – copy and image treatments, and recommended keyword bid adjustments after an initial period in market.

Results:

Within days of launch, significant insights into the strongest keywords – as well as those worth excluding as negative keywords – were identified for CCC providing critical insights into the opportunities available to CCC’s business development efforts going forward.

If you are interested in learning more about paid search advertising, contact Online Authority today.