Today’s public sector organizations are operating in environments of increasing scrutiny. Many are looking practical ways to show results, not only to funding sources but to the Canadian public as a whole.
In particular, organizations need evidence that their Internet marketing and communications activities are aligned with larger policy and program objectives.
What’s the best way to develop a practical framework to measure website goals? How best to report consistently on progress and success to management?
- Develop Internet Performance Measurement frameworks
- Articulate Internet-specific outcomes and indicators
- Show the results of your Internet investments
We’ll see you there!