If you are in marketing or communications, private or public sector, and responsible for your organization’s website, you need to make room on your calendar on February 7th, 2008, as Jim Sterne, Chairman of the Web Analytics Association, Founder & Chairman, eMetrics and all around web analytics guru, is speaking in Ottawa on February 7th, 2008.
His session is called “An Industry in Transition: Web Analytics to Marketing Optimization” and as per OCRI‘s recent email, the session overview is:
- “Keynote presenter Jim Sterne will deliver insight into the maturity of the web analytics industry, the level of expertise among practitioners today; challenges and opportunities; and the role we – web managers, marketers and analysts – play as companies adopt the continuous improvement method of marketing optimization.
- Jonathan Levitt of iPerceptions will follow with a 20-minute case study showcasing the benefits of capturing and measuring the perceptions and attitudes of your website visitors and customers.
- Alex Langshur of PublicInsite will complete the event by delivering a 20-minute case study featuring the benefits of web analytics at work.”
Event details
Date: Thursday, February 7, 2008
Time: Registration 7:00 a.m. – 7:30 a.m, Breakfast & presentation: 7:30 a.m. – 10:00 a.m
Location: Sheraton Ottawa Hotel, Rideau Room, 150 Albert Street
Cost: Early Registration: $35.00 – OCRI / WAA members* (plus 5% GST), $60.00 – Non-members (plus 5% GST), late (after 5:00 PM February 5th) / on site: $45.00 – OCRI / WAA members* (plus 5% GST), $70.00 – Non-members (plus 5% GST). *WAA members please email amcmanus@ocri.ca to register.
Register online or contact Allison McManus, Conference Administrator, tel 613-828-6274 ext. 224, fax: 613-726-3444 or amcmanus@ocri.ca.
