marketing

eMetrics Toronto 2011 agenda posted

by Kelly Kubrick on February 6, 2011

I’m very pleased to share the news that the agenda for the 2011 Toronto eMetrics Marketing Optimization Summit agenda has been posted. It’s looking good, and I’ve already got my eye on several of the sessions including:

Stéphane Hamel, famed analytics Immeria blogger on “Establishing your Web Analytics Maturity”; I’ve had the bad luck of conflicts at past eMetrics Summits when Stéphane has presented his web (now online) analytics maturity model. However as a long-time fan – that’s it this is my year!
We’ve got a double serving of Canadian business icon Research in Motion (RIM) as Dan Quinn compares panel notes about “How Decision Makers Consume what Analysts (and Agencies) Produce” and Simon Austin will be tackling Social Media Metrics – more of that is always better…
Anne Nash from the Canada Revenue Agency (CRA) will share stories about “What Happens when the Home Page is NOT your front door”

We’ve got attribution sessions, managing multiplicity (multiple data sources), measuring mobile, measuring video, best practices of testing, the value of data and more – tons of great topics. As usual, there’s far more sessions that I’m hoping to catch than I expect time will allow.

I’m also very honoured to announce that I’ll be speaking this year, with my web analytics compadres, Alan K’necht from K’nechtology and June Li from ClickInsight. We’re part of the eMetrics Campaign and Acquisition Optimization track where we’ll be answering audience questions on the Fundamentals of Acquisition Optimization. Our session will be held from 1:15 – 2:00 PM on Thursday April 28th, 2011. Hope to see you there!

Mobile Marketing: Ten Ways to Make an Impact

by Kelly Kubrick on November 5, 2010

Zone5ive, OCRI‘s technology speaker series, has announced session details for the upcoming Wednesday November 10, 2010, event entitled:

10 Ways to Make an Impact with Mobile Marketing

Rob Woodbridge from Untether.tv will be speaking about using mobile marketing to help businesses grow. Right now.

Session details from the folks at Zone5ive:

“Whether your business is high tech, low tech, consulting or selling ice cream, your marketing plan should include mobile. Never has it been easier or cheaper to extend your brand and measure its impact through the most personal of all impersonal items, the thing we both covet and hate but won’t leave at home: the cell phone.

Do you want to know what is beyond Foursquare? Interested in learning about context-driven commerce? What about predictive analytics or the latest location-based marketing services? Come and discover tactical ways in which you can begin to embed mobile into your marketing execution.

What do you want to know about how to leverage mobile marketing in your industry? Submit your questions now to rwoodbridge@gmail.com or via Twitter using hashtag #zone5ive.”

Date: Wednesday November 10, 2010

Time: 11:45 a.m. to 12:30 p.m. for Registration/Networking/Light Lunch, 12:30 p.m. to 1:30 p.m. – Presentation

Location: Brookstreet Hotel, 2nd Level, 525 Legget Drive, Ottawa, Ontario, K2K 2W2

Complimentary underground parking (3 hour limit)

Costs:

Early Registration (received by OCRI no later than 5:00 p.m. on Tuesday November 9, 2010)
$40.00 – OCRI members (plus 13% HST)
$65.00 – Non-members (plus 13% HST)
$15.00 – Students (plus 13% HST)
Students must register via fax or via email
Late / On-Site Registration
$50.00 – OCRI members (plus 13% HST)
$75.00 – Non-members (plus 13% HST)
$25.00 – Students (plus 13% HST)
Students must register via fax or via email

CMA Ottawa Speed Networking Event

by Kelly Kubrick on May 25, 2009

On May 26th, 2009, join myself and other members of CMA Ottawa for great opportunity to pitch yourself, your company or a new product and service to your marketing colleagues in the nationagl capital region.

The event is called “Speed Networking” and it will be held at the Hampton Inn at 100 Coventry Road in Ottawa, Ontario.

Be sure to arrive with your business cards & brochures, and be prepared for your three minute elevator pitch! To ensure you get the most out of the event, also be sure to tell others what kinds of services you’re looking for. There could be some great suggestions right across the table from you.

Due to the special nature of this event, space is limited, so be sure to register ASAP.

Event details:

When: Tuesday, May 26th, 2009 from 11:45 a.m. to` 2:15 p.m.
Where: Hampton Inn and Conference Centre, 100 Coventry Road, Ottawa ON offering plenty of free parking
Cost: $ 35.00 for CMA members, $ 50.00 for non-members. Price includes lunch, coffee and dessert.

Presented by the Ottawa Chapter of the Canadian Marketing Association. CMA Ottawa hosts monthly networking and educational luncheons and seminars throughout the year. The CMA is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.

Mobile Marketing: Ten Ways to Make an Impact

10 Ways to Make an Impact with Mobile Marketing

CMA Ottawa Speed Networking Event

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