I’m very pleased to share the news that the agenda for the 2011 Toronto eMetrics Marketing Optimization Summit agenda has been posted. It’s looking good, and I’ve already got my eye on several of the sessions including:

• Stéphane Hamel, famed analytics Immeria blogger on “Establishing your Web Analytics Maturity”; I’ve had the bad luck of conflicts at past eMetrics Summits when Stéphane has presented his web (now online) analytics maturity model. However as a long-time fan – that’s it this is my year!
• We’ve got a double serving of Canadian business icon Research in Motion (RIM) as Dan Quinn compares panel notes about “How Decision Makers Consume what Analysts (and Agencies) Produce” and Simon Austin will be tackling Social Media Metrics – more of that is always better…
• Anne Nash from the Canada Revenue Agency (CRA) will share stories about “What Happens when the Home Page is NOT your front door”

We’ve got attribution sessions, managing multiplicity (multiple data sources), measuring mobile, measuring video, best practices of testing,  the value of data and more – tons of great topics. As usual, there’s far more sessions that I’m hoping to catch than I expect time will allow.

I’m also very honoured to announce that I’ll be speaking this year, with my web analytics compadres, Alan K’necht from K’nechtology and June Li from ClickInsight. We’re part of the eMetrics Campaign and Acquisition Optimization track where we’ll be answering audience questions on the Fundamentals of Acquisition Optimization. Our session will be held from 1:15 – 2:00 PM on Thursday April 28th, 2011. Hope to see you there!