All posts tagged OCRI

Web Usability for Business Results

by Kelly Kubrick on November 25, 2009

Our next OCRI Zone5ive Marketing Forum has been announced – join us on Thursday December 10, 2009 at our new location, the Travelodge Hotel Ottawa and Conference Centre in the Greenery Room. Our speaker is Dominira Saul, Director of User Experience Design, Akendi.

Session Overview: If you’re responsible for a website, whether you work with outside agencies or do everything internally, you need to understand: what drives good usability; how to recognize poor usability; and how to work with your external and internal partners to get what you need.

It’s common knowledge that the easier a website is to use the happier users will be. This can translate into increased sales, greater brand awareness, and decreased support costs among other benefits. In today’s web-driven world, usability is more important than ever.

In his talk, Dominira Saul will outline what we should all know about web usability; the right questions to ask; and what steps you should take to ensure a better user and brand experience.

Register Online

Thursday  November 10th, 2009
11:30 a.m. to 12:30 p.m. – registration and lunch
12:30 p.pm to 1:30 p.m. – presentation

read more
Kelly KubrickWeb Usability for Business Results

Customer Engagement through Social Media

by Kelly Kubrick on September 25, 2009

On behalf of the OCRI Zone5ive Marketing Forum programming committee, I’m pleased to share details about our ‘season opener’ which will be held on October 8th, 2009.

Our speaker is Natasha D’Souza, Founder of Virtual EyeSee, who will be presenting Customer Engagement through Social Media:

If you are like many organizations, you have likely begun to add some elements of social media to your marketing tactics. But how do you leverage these new channels to truly engage customers in meaningful conversations, and to gather and respond to market feedback?

In this Zone5ive session, you will learn how to use Twitter, Facebook, YouTube and Blogs to listen to and engage your audience, and to build your own online community using open source tools and hosted services.

Some of the takeaways will be:

– skills to help you learn to listen to your customers
– approaches for successful customer engagement
– crowd sourcing your product development; and much more.

Natasha D’Souza from Virtual EyeSee will take you on a social media adventure and inspire you to engage with your customers. Whether you are on a shoestring, moderate or large budget there is solution for everyone.

Date: Thursday October 8, 2009
Time: 11:30 a.m. – 1:30 p.m.
Location: Ben Franklin Place, Council Chamber – Main Floor, 101 Centrepointe Dr.

Register online or by contacting Tanya Calvo, Conference Administrator at 613-828-6274 ext. 224 or tcalvo@ocri.ca.

read more
Kelly KubrickCustomer Engagement through Social Media

Belated Thank You to George, Mark and Zone5ive

by Kelly Kubrick on January 29, 2009

On December 11, 2008, I had the opportunity to moderate “Naughty or Nice: Lead Generation Tactics” offered by OCRI Zone5. My panelists were

George McTaggart, VP Marketing, Third Brigade, Inc.
Mark Emond, Business Unit Executive, North American Field Marketing Cognos, an IBM company

First of all, they were excellent presenters – great, meaty information from each with a compelling combination of entertaining credibility. I thoroughly enjoyed myself but the better news is that I think others did too:

From inmedia: Naughty or nice a matter of circumstance

From rove: OCRI Zone5ive Events: Are They Naught Or Nice?

My thanks to Leo and Elizabeth – I’m glad the event worked – we shall strive to do more of the same!

read more
Kelly KubrickBelated Thank You to George, Mark and Zone5ive