OCRI

Web Usability for Business Results

by Kelly Kubrick on November 25, 2009

Our next OCRI Zone5ive Marketing Forum has been announced – join us on Thursday December 10, 2009 at our new location, the Travelodge Hotel Ottawa and Conference Centre in the Greenery Room. Our speaker is Dominira Saul, Director of User Experience Design, Akendi.

Session Overview: If you’re responsible for a website, whether you work with outside agencies or do everything internally, you need to understand: what drives good usability; how to recognize poor usability; and how to work with your external and internal partners to get what you need.

It’s common knowledge that the easier a website is to use the happier users will be. This can translate into increased sales, greater brand awareness, and decreased support costs among other benefits. In today’s web-driven world, usability is more important than ever.

In his talk, Dominira Saul will outline what we should all know about web usability; the right questions to ask; and what steps you should take to ensure a better user and brand experience.

Thursday November 10th, 2009
11:30 a.m. to 12:30 p.m. – registration and lunch
12:30 p.pm to 1:30 p.m. – presentation

Belated Thank You to George, Mark and Zone5ive

by Kelly Kubrick on January 29, 2009

On December 11, 2008, I had the opportunity to moderate “Naughty or Nice: Lead Generation Tactics” offered by OCRI Zone5. My panelists were

George McTaggart, VP Marketing, Third Brigade, Inc.
Mark Emond, Business Unit Executive, North American Field Marketing Cognos, an IBM company

First of all, they were excellent presenters – great, meaty information from each with a compelling combination of entertaining credibility. I thoroughly enjoyed myself but the better news is that I think others did too:

From inmedia: Naughty or nice a matter of circumstance

From rove: OCRI Zone5ive Events: Are They Naught Or Nice?

My thanks to Leo and Elizabeth – I’m glad the event worked – we shall strive to do more of the same!