The session will cover a user friendly definition of Web Analytics vs. the “official” definition Web Analytics:
“The measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.” As always, thanks to the crew at the Digital Analytics Association for helping our industry articulate the concept.
I’ll go through the benefits of Web Analytics and make sure that everyone grasps the key takeaway of “Objectives Before Data”.
I’ll talk about how web analytics allows us to measure awareness and usage of digital properties, and how you can use web analytics to keep your digital efforts accountable.
We’ll cover what you need to get started: an understanding of data collection methods, some details about the how / why of website tagging and just enough about filters to help you understand some basic mechanics.
Given how critical it is to web analytics, I promise a simple and clear definition around website visitors versus visits. Using burritos. Seriously. We’ll also talk about website traffic sources.
Finally, I’ll talk about some of the unavoidable challenges of digital analytics – why even though it offers so much great data…it can still be difficult to find value in that volume.
Ottawa’s marketing community continues to impress me with its increasingly rich offering of web and social media related events. I’m sure I’ve missed several, but the month is flying by me and I wanted to get these one published:
“Content Strategy from A Global Perspective”, presented by Content Strategy Ottawa Meetup. Billed as an informal night of networking, the group meets at Blue Cactus Bar & Grill in the Market on May 13, 2011 at 6pm
“New Era Marketing Mosaika: A Spectacular Multimedia Creation” with Guy Laflamme from the National Capital Commission, presented by CMA Ottawa on May 31st, 2011 at 11:15am at the Hampton Inn and Conference Room
If I’ve missed any, comment away, and I’ll be sure to add it to the information.
Hope to see all of you at one or more of these events!
As usual, it will be held at the Black Rose Room (downstairs, at the back) of the Heart and Crown Pub at the Byward Market location, 67 Clarence Street, Ottawa, Ontario, K1N 5P5.
However, on the “not as usual” front, our presenter will be Jim Sterne, web analytics guru extraordinaire. Among other guru-like accomplishments, Jim is the Founding President and current Chairman of our Web Analytics Association.
Jim is visiting three of our fair Canadian cities and in Ottawa in particular, will also be speaking the next day, February 11th, 2010 at OCRI’s Zone5ive Marketing Forum.
Also – please note that this month’s Web Analytics Wednesday begins at 7PM (as opposed to the usual 6PM).
This morning, while checking Web Analytics Demystified for upcoming Montreal Web Analytics Wednesdays events, I was very pleased to see our first ever Ottawa WAW is scheduled for November 19th, 2008 at the Heart & Crown on Preston Street. Excellent news!