The session will cover a user friendly definition of Web Analytics vs. the “official” definition Web Analytics:
“The measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.” As always, thanks to the crew at the Digital Analytics Association for helping our industry articulate the concept.
I’ll go through the benefits of Web Analytics and make sure that everyone grasps the key takeaway of “Objectives Before Data”.
I’ll talk about how web analytics allows us to measure awareness and usage of digital properties, and how you can use web analytics to keep your digital efforts accountable.
We’ll cover what you need to get started: an understanding of data collection methods, some details about the how / why of website tagging and just enough about filters to help you understand some basic mechanics.
Given how critical it is to web analytics, I promise a simple and clear definition around website visitors versus visits. Using burritos. Seriously. We’ll also talk about website traffic sources.
Finally, I’ll talk about some of the unavoidable challenges of digital analytics – why even though it offers so much great data…it can still be difficult to find value in that volume.
Looking forward to meeting you there!