web analytics

Contest details:

– Contest open to paid registrants and attendees of the OCRI Zone5ive Marketing Forum, Thursday February 11th, 2010 at the Travelodge Ottawa Hotel and Conference Centre Centennial Ballroom from 11:30 a.m. – 1:30 p.m.

– Course voucher will be awarded via random business card draw to be held following the speaker’s closing remarks. The winner of the draw must be present to receive the course voucher.

– Course voucher is issued by University of British Columbia Continuing Studies and is valued at $675.00 CAD. The course voucher may be used by the bearer towards the tuition fee (before taxes) for one online UBC Continuing Studies Web Analytics Course beginning on or before March 1st, 2011. The course voucher must be surrendered at the time of registration (in person, by mail or phone). No refund will be made should the course tuition be less than $675.00. Course voucher not redeemable for cash.

Online Authority, OCRI and Zone5ive are pleased to announce that Jim Sterne, Chairman, Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit will be returning to Ottawa, Canada on Thursday February 11th, 2010. Jim’s topic is:

Translating Web Intelligence into Business Value

Session Summary:

We started out counting hits just to prove that our website was being seen. Then we started measuring more closely in order to make our websites better. It turns out that web data can be valuable much more broadly. Jim Sterne walks us through the stages of using web intelligence to get to know our customers better, to optimize our marketing and finally to improve the business as a whole. Web analysis is now about what customers want, how they respond, and what they will buy. Marketing analysts can now deliver actionable insights that lead to higher profits, lower costs and improved customer satisfaction. Come to this session and learn how simple tools and techniques can help marketing get down to business.

Speaker’s Biography:

Jim Sterne is Chairman of the Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit. As an author, a consultant to Fortune 500 companies, and a public speaker, Jim Sterne focuses his twenty years in sales and marketing on the changing landscape of the Web as a medium for creating and strengthening customer relationships. With a special focus on Web metrics, his company, Target Marketing, is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.

Event Information:

Date: Thursday, February 11, 2010
Time: 11:30 a.m.– Registration/networking lunch, 12:30 p.m. – 1:30 p.m. – Presentation

Place: **NEW LOCATION** Centennial Ballroom, Travelodge Ottawa Hotel & Conference Centre, 1376 Carling Avenue

Cost: Early Registration (received by OCRI no later than 5:00 p.m. on Tuesday February 9, 2010)

$40.00 – OCRI and Web Analytics Association (WAA) Members (plus 5% GST)
$80.00 – Non-members (plus 5% GST)
$15.00 – Students (plus 5% GST)

Late and On-Site Registration (received by OCRI after 5:00 p.m. on Tuesday February 9, 2010)
$50.00 – OCRI and Web Analytics Association (WAA) Members (plus 5% GST)
$90.00 – Non-members (plus 5% GST)
$25.00 – Students (plus 5% GST)

Event pre-registration closes February 10th at 5:00 p.m.

Register online* or contact Tanya Calvo, Conference Administrator, Membership & Corporate Programs, OCRI at (613) 828-6274 ext 224 or tcalvo@ocri.ca.

On-site registrations are welcome.

*Online registration must be made by credit card