Online Authority Blog

Web analytics defined

by Kelly Kubrick on June 15, 2007

While reading Avinash Kaushik‘s new book “Web Analytics – An Hour A Day“, I was pleased to note that Avinash references the Web Analytics Association‘s proposed definition for our industry, which I think others might find of value as well:

“Web analytics is the objective tracking, collection, measurement, reporting, and analysis of quantitative Internet data to optimize websites and web marketing initiatives.”

Kelly Kubrick

Digital Analyst and President of Online Authority; co-author dStrategy Digital Maturity Model, COO of MyLiberty.Life, co-founder, Digital Strategy Conference; co-owner 3rd generation family business. Downhill Skier. Foodie. Fan of all things digital.

Kelly KubrickWeb analytics defined

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