Online Authority Blog

Recommended Resources for Digital Analysts

by Kelly Kubrick on January 16, 2013

First published in July 2007 – most recent update: January 16, 2013

Every few months, the opportunity comes up for me to share my list of recommended digital (web) analytics resources. Given the number of times I’ve emailed that list, I think it may be of use to you as a blog post. Enjoy!

Recommended Digital Analytics Resources

1. Follow #measure on Twitter – one of several hashtags your fellow digital analysts use – see example results here.

2. Subscribe to Web Analytics Forum email listserv. You can monitor it online or receive a daily-digest email that includes all postings. Lurk on it for a while and you’ll see the kinds of questions getting asked – sometimes vendor specific, sometimes not. I’ve had superb responses any time I’ve posted questions there. As a point of interest, when I first joined the list, there were approximately 2,000 members. Today, it’s over 7,000. FYI – as a members-only list, you must apply to join, but the administrators are pretty speedy at turning around requests, so don’t let that hold you back.

3. Nowadays, there is a plethora of fabulous digital analytics and web analytics blogs, but one of the most comprehensive remains Occam’s Razor by Avinash Kaushik. The easiest way I’ve found to read blogs is to through an RSS reader  (I use Google Reader), which allows you to subscribe to the RSS feeds of multiple blogs.

4. Over the years, more and more web analytics books have been published, and I try to get through as many as I can. For my personal list including book descriptions, see Critical tidbits from a Web (now Digital) Analytics bookshelf.

5. If you’d prefer to listen versus read, you should subscribe to the Beyond Web Analytics podcast by Rudi Shumpert and Adam Greco. Each podcast is roughly 30 minutes and they do great interviews with fellow analysts, provide analytics event roundups and much more. One of the things I like best about it is that at the beginning of each episode, Rudy and Adam ask each interviewee how he or she got started on the path of becoming an analyst – I’m always intrigued to hear about the various paths people take.

6. Google Analytics’ Conversion University which offers hours of free online training. Although the material was developed specifically to help people prepare for Google Analytics Individual Certification (IQ) test, and so is, of course, Google Analytics-centric, the material is useful regardless. If you like to set your own learning pace, there are loads of great modules in there.

7. If you’re just starting out and are looking for some hands on experience at analytics, you should check out The Analysis Exchange. It’s a great concept – essentially, it pairs not for profits in need of web analytics consulting with eager web analysts, supervised by veteran web analysts. And the best part? It’s free consulting for the non-profits!

8. I strongly recommend you join our industry association, the Digital Analytics Association (DAA) formerly known as the Web Analytics Association. They provide great research and other useful benefits – events, webinars, articles, discounts to industry events, etc.  I’ve been a proud member since 2006. Most importantly, though, you should consider volunteering on one of several committees – I’ve participated working groups for the Education committee and met some great folks as a result.

9. Today, there are many online web analytics and or digital analytics courses you might consider: The University of British Columbia’s (UBC) Award of Achievement in Digital Analytics, Université Laval”s “Analytiques Web”  (in French) course, McMaster University’s Web Analytics Program,  Algonquin College’s certificate in Digital Analytics, and the University of San Francisco (USF)’s  Advanced Web Analytics program.

Full disclosure: I serve on the advisory board of the McMaster program, am an instructor in the USF program and have served on UBC Course Enhancement working groups coordinated by (as they were then) the Web Analytics Association.

10. If your budget allows, you should consider attending one of several global eMetrics Summits. In 2008, I was very pleased to see eMetrics come to Canada. Now entering its fifth year, take a look at the upcoming eMetrics Toronto conference (March 2013).

What about you? Do you have any favourite web analytics / digital analytics resources you would add to my list?

Kelly Kubrick

Digital Analyst and President of Online Authority; co-author dStrategy Digital Maturity Model, COO of MyLiberty.Life, co-founder, Digital Strategy Conference; co-owner 3rd generation family business. Downhill Skier. Foodie. Fan of all things digital.

Kelly KubrickRecommended Resources for Digital Analysts

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